Age UK appoints Brave as its lead creative agency

UK charity Age UK has appointed Brave as its lead creative agency in a process run through Creativebrief. The agency will now be responsible for the charity’s upcoming 2018 Christmas brand campaign.

Head of Content Strategy and Brand for Age UK, Kathi Hall said: “A strong partnership is hugely important to Age UK. In Brave, we’ve found an agency who’ll challenge us but also understand the challenges we face. We’re looking forward to working with them.”

Ash Bendelow, Managing Director at Brave, said: “It’s a privilege to start working with Age UK. Their mission is one we’re all inspired by and we can’t wait to start working on increasing awareness of their work throughout the UK.”

Age UK believes that everyone should have the opportunity to make the most of later life, whatever their circumstances and provides vital information, friendship and support to those who may otherwise face later life alone.

With the brand’s ‘No one should have no one’ campaign in its fourth year, Brave will build on its success and impact, whilst bringing their own significant and fresh approach to the charity’s remit.

Source: Brave

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