Under Armour showcase the effectiveness of their ColdGear in the first ever ice gym

Under Armour showcase the effectiveness of their ColdGear in the first ever ice gym

Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]

Beano Studios to Launch New Kids’ Consultancy Beano for Brands

Beano Studios to Launch New Kids’ Consultancy Beano for Brands

Beano Studios is launching Beano for Brands, a kid-first consultancy for brands wanting to engage with older kids, Generation Alpha and their parents. Beano for Brands will solve client briefs using unrivalled kids’ insight and market testing gleaned from exclusive qualitative and online research, content creation, and brand partnerships across the multichannel Beano portfolio or […]

Former Airbnb CMO Jonathan Mildenhall Launches TwentyFirstCenturyBrand

Former Airbnb CMO Jonathan Mildenhall Launches TwentyFirstCenturyBrand

Jonathan Mildenhall, former CMO of Airbnb, announced the launch of his brand and marketing consultancy TwentyFirstCenturyBrand along with co-founders, Alexandra Dimiziani, also a former Airbnb marketer, and Neil Barrie, former chief strategy officer at TBWA/Chiat/Day. TwentyFirstCenturyBrand is already working with high profile clients such as Arianna Huffington’s Thrive Global, Sean Parker’s Airtime, Pinterest with Ben […]

Award-winning San Francisco creative agency, Eleven joins the Vision7 family

Award-winning San Francisco creative agency, Eleven joins the Vision7 family

Vision7 International (V7) a subsidiary of BlueFocus International (BFI) announced it has acquired award-winning San Francisco-based creative agency, Eleven. The deal further expands the V7 family of creative, results driven agencies in North America, and it represents the organization’s first major advertising brand in the U.S. Eleven, which was named to Advertising Age’s “Small Agency […]

Durex joins joins forces with (RED) and asks the world to ‘Give a F**k’ in new global campaign

Durex joins joins forces with (RED) and asks the world to ‘Give a F**k’ in new global campaign

Durex, the world’s number one condom brand, launched a new partnership with AIDS organisation, (RED), with a disruptive new earned media campaign asking people to ‘Give A F**k’ ahead of World AIDS Day 2018. Marking the start of a three-year partnership with (RED), Durex will deliver a minimum of $5 million to support the critical […]

Shock Absorber unveils new campaign to educate women about protecting their breast from irreparable damage

Shock Absorber unveils new campaign to educate women about protecting their breast from irreparable damage

 Shock Absorber, the UK’s number one sports bra brand, has launched a new digital-first campaign to grab attention, educate and encourage women to look after their breasts whilst exercising. Running for eight weeks from October 24, the campaign leads with a high-energy 60 second video that will appear on Facebook, humorously detailing the effect […]

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