Global brands are winning the battle for consumers’ hearts and minds, according to Nielsen

Global brands are winning the battle for consumers’ hearts and minds, according to Nielsen

Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen. The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment toward products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey […]

Listeners say commercial radio news still vital and trusted

Listeners say commercial radio news still vital and trusted

Commercial radio news provides a vital and valued service to listeners, reinforcing radio’s position as the most reliable and trusted medium in an era of proliferating fake news, according to new research to be launched in Parliament on November 21. Breaking News: How listeners value commercial radio news, explores the views of commercial radio listeners on […]

RPM Hires New Business Director to Strengthen Client Services

RPM Hires New Business Director to Strengthen Client Services

Independent creative agency, RPM, announced a new addition to the senior team. Ryan Bowden joins the agency as Business Director. He will be working with senior agency leaders heading up a team to develop industry-leading integrated ideas and strategies aimed to showcase the power of brand experience and shopper activations. Bowden joins RPM as a […]

Out There Media expands into the Middle East with Zain partnership and strikes Gold at the MMA Smarties

Out There Media expands into the Middle East with Zain partnership and strikes Gold at the MMA Smarties

Out There Media (OTM), a global leader in mobile advertising and data monetization, has announced their expansion into the Middle East and a new partnership with Zain, a leading mobile operator in eight markets across the Middle East and Africa. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a proprietary technology platform that […]

AllofUs Creates New Digital Interactive Resource For London Mithraeum Bloomberg SPACE

AllofUs Creates New Digital Interactive Resource For London Mithraeum Bloomberg SPACE

AllofUs has created a new mobile experience for London Mithraeum Bloomberg SPACE a new cultural destination that opens to the public today on the site of Bloomberg’s new European headquarters in the City of London. The digital interactive resource is designed to help visitors uncover the stories behind the remarkable selection of Roman artefacts on […]

Armoury Takes Drinking to Hedonistic New Heights for The Berkeley

Armoury Takes Drinking to Hedonistic New Heights for The Berkeley

 London hotel, The Berkeley, teams up with production company, Armoury, to redefine drinking with an immersive new cocktail experience, Out Of The Blue. ‘Out Of The Blue’ is an immersive experience within a secret space in The Berkeley in Knightsbridge. Guests will enter a 360-degree projection environment where specially-designed film and molecular scents combine […]

Amazon Prime signs deal with AMC Studios

Amazon Prime signs deal with AMC Studios

Amazon announced today an output agreement with AMC Studios through which Amazon Prime Video will have first window rights to select new AMC series in 28 territories as well as second run rights in many other countries all around the world. Prime Video members in key territories like Australia, Germany, Italy, India, and Japan will […]

Alibaba goes offline with $2.9 billion stake in China’s top grocer

Alibaba goes offline with $2.9 billion stake in China’s top grocer

Internet giant Alibaba Group Holding Ltd announcecd it would invest $2.87 billion for a major stake in China’s top hypermart operator, Sun Art Retail Group Ltd, part of a wider push into offline retail. As part of an alliance with Auchan Retail S.A. and Ruentex Group, Alibaba would buy the stake from Ruentex while Auchan Retail […]

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