MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here […]

In consumer research, an inspiring environment is good for the soul (and brand growth)

In consumer research, an inspiring environment is good for the soul (and brand growth)

Discovering what keeps consumers coming back to a brand again and again…or not…can be the equivalent of finding the golden ticket. Helping brands understand the reasons motivating consumers’ opinions and buying habits is one of the most important phases during a brand’s development process. This kind of strategic qualitative research enables brand owners to collect […]

Screwfix on call for children in need

Screwfix on call for children in need

Once again, Screwfix donated the services of its large Contact Centre in Yeovil, Somerset to support the much-loved BBC Children in Need appeal on 16th November 2018. Hundreds of employees from across Screwfix volunteered their own time, to help take calls from people across the UK, during what was a busy, fun filled night. Volunteers […]

The new concept in financial services designed exclusively for women

The new concept in financial services designed exclusively for women

Disruptive new fintech start-up Rainchq, has officially launched to the general public and is a new concept in financial services, designed exclusively for women. The company aims to tackle the gender investing gap by promoting greater financial inclusion. All rainchq customers will receive access to financial education and events as well as an introduction to […]

iProspect appoint Heidi Kenyon-Smith as Group Head of Clients in Manchester

iProspect appoint Heidi Kenyon-Smith as Group Head of Clients in Manchester

Business Performance agency iProspect, have promoted Heidi Kenyon-Smith to Group Head of Clients for their Manchester operation. Heidi joins from fellow Dentsu Aegis Network agency Carat where she had been Client Director since 2015, delivering industry leading results for large retail clients. Heidi’s promotion is testament to the strength and depth of talent in the […]

Under Armour showcase the effectiveness of their ColdGear in the first ever ice gym

Under Armour showcase the effectiveness of their ColdGear in the first ever ice gym

Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]

Beano Studios to Launch New Kids’ Consultancy Beano for Brands

Beano Studios to Launch New Kids’ Consultancy Beano for Brands

Beano Studios is launching Beano for Brands, a kid-first consultancy for brands wanting to engage with older kids, Generation Alpha and their parents. Beano for Brands will solve client briefs using unrivalled kids’ insight and market testing gleaned from exclusive qualitative and online research, content creation, and brand partnerships across the multichannel Beano portfolio or […]

Former Airbnb CMO Jonathan Mildenhall Launches TwentyFirstCenturyBrand

Former Airbnb CMO Jonathan Mildenhall Launches TwentyFirstCenturyBrand

Jonathan Mildenhall, former CMO of Airbnb, announced the launch of his brand and marketing consultancy TwentyFirstCenturyBrand along with co-founders, Alexandra Dimiziani, also a former Airbnb marketer, and Neil Barrie, former chief strategy officer at TBWA/Chiat/Day. TwentyFirstCenturyBrand is already working with high profile clients such as Arianna Huffington’s Thrive Global, Sean Parker’s Airtime, Pinterest with Ben […]

Award-winning San Francisco creative agency, Eleven joins the Vision7 family

Award-winning San Francisco creative agency, Eleven joins the Vision7 family

Vision7 International (V7) a subsidiary of BlueFocus International (BFI) announced it has acquired award-winning San Francisco-based creative agency, Eleven. The deal further expands the V7 family of creative, results driven agencies in North America, and it represents the organization’s first major advertising brand in the U.S. Eleven, which was named to Advertising Age’s “Small Agency […]

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