Interbrand Hires Donna West as Creative Director

Interbrand Hires Donna West as Creative Director

Global brand consultancy Interbrand, has appointed Donna West, formerly Associate Creative Director at Bulletproof, as Creative Director in London. Reporting to Interbrand’s Executive Creative Director Sue Daun, West will head up Interbrand’s consumer team and will be responsible for the creative output and growth of the consumer side of the business. West will develop and […]

Mitsubishi Motors Selects Amsterdam Worldwide as Lead Global Brand Agency

Mitsubishi Motors Selects Amsterdam Worldwide as Lead Global Brand Agency

Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a confidential brief to propose a new brand strategy following the carmaker’s entrance into the Renault-Nissan Alliance. The outcome of that work, the brand strategy “Ambition […]

Football Brings Italy Together in Brent Harris’ New Ad

Football Brings Italy Together in Brent Harris’ New Ad

Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy. When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out […]

WARC Reveals Effective MENA Marketing Trends of 2017

WARC Reveals Effective MENA Marketing Trends of 2017

WARC, the global marketing intelligence service, has today released its MENA Strategy Report 2017, an analysis of the region’s most effective marketing trends based on insights from the inaugural WARC Prize for MENA Strategy. Lucy Aitken, Case Study Editor at WARC, comments:”We’ve analysed all the submissions to establish unrivalled insights into how the region’s communication […]

TSB Launches Major New Marketing Campaign To Celebrate The Extraordinary Achievements of Ordinary People Across Britain

TSB Launches Major New Marketing Campaign To Celebrate The Extraordinary Achievements of Ordinary People Across Britain

TSB has launched a major new marketing campaign celebrating its partnership with Trinity Mirror’s Pride of Britain Awards, which recognises the achievements of ordinary people doing extraordinary things in local communities right across Britain. The integrated marketing campaign – which runs across online, social media, the TSB branch network media partnerships and TV – includes […]

SSAFA VR experience fights ‘The Invisible Enemy’ of veterans

SSAFA VR experience fights ‘The Invisible Enemy’ of veterans

SSAFA, the Armed Forces charity has launched a new integrated campaign to help fight isolation in veterans. The charity is calling on the public to join its fight against ‘The Invisible Enemy’ of loneliness and isolation in working-age veterans by helping raise funds for the charity’s personal face-to face support. The integrated campaign includes an […]

BMB Introduces The Three Bears Breakfast Cooking Show for Rowse Honey in Fabulous New Campaign

BMB Introduces The Three Bears Breakfast Cooking Show for Rowse Honey in Fabulous New Campaign

BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey’s challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, […]

Brandon Delivers Bistro-Inspired Identity and Packaging Design for Birds Eye Inspirations

Brandon Delivers Bistro-Inspired Identity and Packaging Design for Birds Eye Inspirations

    Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. Brandon’s work moves away from the […]

Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Cloud IQ, the effortless commerce platform, unveiled its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how […]

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