Durex joins joins forces with (RED) and asks the world to ‘Give a F**k’ in new global campaign

Durex joins joins forces with (RED) and asks the world to ‘Give a F**k’ in new global campaign

Durex, the world’s number one condom brand, launched a new partnership with AIDS organisation, (RED), with a disruptive new earned media campaign asking people to ‘Give A F**k’ ahead of World AIDS Day 2018. Marking the start of a three-year partnership with (RED), Durex will deliver a minimum of $5 million to support the critical […]

Shock Absorber unveils new campaign to educate women about protecting their breast from irreparable damage

Shock Absorber unveils new campaign to educate women about protecting their breast from irreparable damage

 Shock Absorber, the UK’s number one sports bra brand, has launched a new digital-first campaign to grab attention, educate and encourage women to look after their breasts whilst exercising. Running for eight weeks from October 24, the campaign leads with a high-energy 60 second video that will appear on Facebook, humorously detailing the effect […]

Barbarian launches new ‘What Could Go Wrong?’ campaign for Solace

Barbarian launches new ‘What Could Go Wrong?’ campaign for Solace

Creative agency Barbarian, and middleware company, Solace, have collaborated to create a new campaign to raise awareness of the brand’s new product called PubSub+. The two 60-second spots are geared towards the Developer community, one that has its own set of rules and is very skeptical of everything, especially when it comes to marketing gimmicks and new developer tools. To reach this […]

Key4Women and Marcus Thomas’ social campaign met with success

Key4Women and Marcus Thomas’ social campaign met with success

 Key4Women, a network dedicated to helping entrepreneurial and professional women succeed in business, in partnership with independent agency, Marcus Thomas LLC, launched a social media campaign to coincide with October’s National Women in Small Business month. Marcus Thomas created the campaign concept, #RealLifeBosses, which aims to combat gender bias in the workplace, while celebrating […]

JD.com targets US customers with flagship store on Google

JD.com targets US customers with flagship store on Google

JD.com is set to launch a flagship store on Google’s shopping platform to target American shoppers. The online store, which will launch before the end of this year, will provide direct sales to US consumers in a bid to grow its presence in the market. The move is the first since the two internet giants […]