New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]

Three-Quarters of Women Say they are Stereotyped in Adverts

Three-Quarters of Women Say they are Stereotyped in Adverts

A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]

Code Computerlove’s Matt Lacey: Marketers should tackle ‘short termism’ with product thinking

Code Computerlove’s Matt Lacey: Marketers should tackle ‘short termism’ with product thinking

A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove. It echoed similar discussions that arose on the back of the latest IPA Bellwether report, released last week, which highlighted that while digital spend was on the up, this is a […]

Isobar Announces Global Isobar Commerce Practice

Isobar Announces Global Isobar Commerce Practice

Isobar announced the launch of a global Isobar Commerce practice. The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will bolster Isobar’s strategic capability to deliver commerce solutions through the Isobar Commerce practice and will include 1,000+ commerce specialists across Isobar’s network […]

TLC India and The Glitch reveal ‘Why Women Can’t Be Funny’

TLC India and The Glitch reveal ‘Why Women Can’t Be Funny’

TLC, India’s lifestyle channel, is launching India’s first-ever female stand up comedy show “Queens of Comedy“. Conceptualised by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch […]

CM Telecom Reveals New Visual Identity

CM Telecom Reveals New Visual Identity

CM Telecom has renewed its positioning, visual identity and website. The new identity is more modern, more suited to the way in which CM has developed itself as a company and what it stands for nowadays. Besides, CM will launch the new website on a new internet address: cm.com Text, talk, pay, access Since 1999, CM […]

Brand Street India begins operations in Chennai

Brand Street India begins operations in Chennai

Brand Street India, a leading integrated marketing agency continues geographic expansion with the opening of it’s branch in Chennai. This will be the brand’s fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore. The Chennai branch will be headed by Mr. Sreeram Bhaskar, who will be responsible for spearheading growth of […]

Škoda Spain and Proximity Barcelona unveil ‘the Desert Cowboys’ campaign to fight isolation

Škoda Spain and Proximity Barcelona unveil ‘the Desert Cowboys’ campaign to fight isolation

In 2015, Škoda, together with Proximity Barcelona committed to tackle the problem of isolation launching the Cannes Lions award-winning “70 Guardians of Winter” campaign, a project that helped Škoda save Spanish village Valdelinares from being abandoned. In July 2017, Škoda comes back with a second initiative to keep fighting isolation with “The Desert Cowboys” campaign. The […]