Duracell name Pathfinder 23 and Synthrone eCommerce partner for Europe, India, Middle East & Africa

Duracell name Pathfinder 23 and Synthrone eCommerce partner for Europe, India, Middle East & Africa

Duracell have appointed Pathfinder 23 as their Europe, India, Middle East & Africa eCommerce Partner responsible for brand building within 80 eRetailer platforms in 30 markets worldwide. The Pathfinder 23 offering for Duracell is integrated with Synthrone – an eCommerce performance tracking & eContent implementation tool. Both Pathfinder 23 and Synthrone are part of Brand […]

Rovio Entertainment reveals new premier licensing program for Angry Birds franchise in North America

Rovio Entertainment reveals new premier licensing program for Angry Birds franchise in North America

Rovio Entertainment, in partnership with its licensing and brand management agency, Evolution, has unveiled a sweeping program of premier licensing partnerships in North America for its flagship Angry Birds franchise. This extensive line-up of new, renewed and ongoing deals, uniting a diverse array of retail product manufacturers and categories, represents the next step forward for […]

Go-Jek announces Southeast Asia expansion with $500m investment

Go-Jek announces Southeast Asia expansion with $500m investment

After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

 During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]

New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]