BTL Brands relaunches London salon for the sisterhood generation

BTL Brands relaunches London salon for the sisterhood generation

BTL Brands, a branding agency for startups, has relaunched Hackney’s independent beauty and wellbeing salon, The London Dolls, with a new brand – THELDNDLS – to appeal to the young, tech-savvy woman. BTL Brands was challenged to relaunch the brand to bring it up to date with the female empowered era, whilst not changing the […]

AppNexus teams up with Axel Springer and Schibsted in Supporting IAB Europe’s Transparency and Consent Framework

AppNexus teams up with Axel Springer and Schibsted in Supporting  IAB Europe’s Transparency and Consent Framework

Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]

Marketers must share responsibility for GDPR compliance, according to Digital Marketing Institute

Marketers must share responsibility for GDPR compliance, according to Digital Marketing Institute

With just one month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take more responsibility within organisations when it comes to preparing for, and upholding, GDPR compliant practices. According to […]

Wahoo Fitness Announces Official Partnership with JLT Condor

Wahoo Fitness Announces Official Partnership with JLT Condor

Wahoo Fitness, the leader in connected fitness devices, has today announced its latest partnership for the 2018 professional road racing season with the addition of British UCI Continental team JLT Condor. During the 2018 and 2019 seasons, JLT Condor will use Wahoo’s game-changing ELEMNT BOLT GPS computer which was designed using CFD (Computational Fluid Dynamics) […]

Mirum launches ‘mobile-first readiness test’ in light of Google’s mobile indexing change

Mirum launches ‘mobile-first readiness test’ in light of Google’s mobile indexing change

Mirum, which was recently named a Visionary in Gartner’s 2018 Magic Quadrant for Global Digital Marketing Agencies and noted in Forrester’s Search Marketing Agencies Wave, has launched a new mobile-first readiness test in response to Google’s indexing change. The ‘Mobile-first Indexing Readiness Audit’ will review key aspects of clients’ sites, understanding the potential impact of […]

AccorHotels launches ‘From the Heart’ consumer advertising campaign to show the power of spontaneous acts of service

AccorHotels launches ‘From the Heart’ consumer advertising campaign to show the power of spontaneous acts of service

AccorHotels is launching a new consumer advertising campaign in the UK that highlights real-life examples of spontaneous acts of service from its ibis, Novotel and Mercure hotels. Created by Brothers and Sisters, the first work from the agency since it won the account in January, the multi-million pound ‘From the Heart’ campaign will play on […]

Buzzoole the only EU-based company named as a Representative Vendor in Gartner’s Market Guide for Influencer Marketing Solutions

Buzzoole the only EU-based company named as a Representative Vendor in Gartner’s Market Guide for Influencer Marketing Solutions

Buzzoole, an end-to-end influencer marketing platform has been included in the 2018 Market Guide for Influencer Marketing Solutions by Gartner, the world’s leading research and advisory company. Gartner has selected and reported on ten Representative Vendors: nine are vendors with North American headquarters, while Buzzoole is the only vendor with European headquarters named in the […]