Brandon Reveals Natural Identity and Packaging Design for New Carb-Lite, Low Sugar Snack Bar Range, Atkins Harvest

Brandon Reveals Natural Identity and Packaging Design for New Carb-Lite, Low Sugar Snack Bar Range, Atkins Harvest

Health and wellness food company Atkins Nutrition has launched Atkins Harvest, a new sub range of carb-lite, low sugar, gluten free bars, into the UK with strategy, identity and packaging design by Brandon. The new range aims to move Atkins into the gluten free aisle, as the trend for healthy eating continues to sweep the […]

krow Creates New Christmas Campaign for DFS

krow Creates New Christmas Campaign for DFS

[KGVID]http://marcommnews.com/wp-content/uploads/2017/10/DFS_JOY-OF-HOME_30-SEC.mp4[/KGVID] krow has created a new Christmas campaign for DFS, the UK’s biggest sofa manufacturer and retailer. Using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed […]

UK Advertising Delivers Strongest H1 on Record

UK Advertising Delivers Strongest H1 on Record

UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess […]

Air Canada unveils #CoolNotCold Campaign

Air Canada unveils #CoolNotCold Campaign

Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly […]

KITKAT Gives Consumers (and Zombies) A Break From The Usual Halloween Clichés In Campaign With Tasty Twist On Classic Horror Tropes

KITKAT Gives Consumers (and Zombies) A Break From The Usual Halloween Clichés In Campaign With Tasty Twist On Classic Horror Tropes

J. Walter Thompson Global and J. Walter Thompson London’s content business PACE has created a Halloween campaign that would have George A. Romero turning in his grave. Instead of brain hungry zombies chasing down unwitting or gullible humans, the global campaign lets the audience take a break from the usual clichés that surrounds the global festival […]

Debenhams strengthens its Multi-Channel Offering with a New Mobile Site

Debenhams strengthens its Multi-Channel Offering with a New Mobile Site

British retailer, Debenhams is strengthening its multi-channel offering with the launch of a new mobile site for UK customers that brings together the best features of mobile apps with the broad reach of mobile web. The Progressive Web App (PWA), which uses Google-backed technology, is a key development in Debenhams digital and multi-channel strategy. The PWA creates […]

Robot Food Puts Mr Kipling Australia In The Spirit With A Festive New Design For Seasonal Ranges

Robot Food Puts Mr Kipling Australia In The Spirit With A Festive New Design For Seasonal Ranges

Mr Kipling is a brand beloved by Brits and known for its lines of ‘exceedingly good’ cakes and baked goods. Further afield, the brand is typically enjoyed as a seasonal indulgence available during the Christmas period; its heritage and ‘Cherry Bakewell’ allure only truly understood by sweet-toothed ex-pats. But after spotting an opportunity to stand out and establish […]

HeyHuman Launches Social Media Drive For New Murder Mystery Game

HeyHuman Launches Social Media Drive For New Murder Mystery Game

[KGVID width=”700″ height=”394″]http://marcommnews.com/wp-content/uploads/2017/10/Junes-Journey-Original-Track1.mp4[/KGVID] Integrated marketing agency, HeyHuman, has kicked off a social media initiative to support Wooga, a Berlin-based mobile game developer, in the launch of its 1920s murder mystery game, June’s Journey. The ‘Have You Heard About June?’ campaign aims to build excitement around the launch, deliver increased downloads and grow the game’s social […]

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