Iconic Love Hearts Brand Receives A Modern Makeover Supported by Digital Campaign

Iconic Love Hearts Brand Receives A Modern Makeover Supported by Digital Campaign

British sweet manufacturer Swizzels has given its iconic Love Hearts sweets a digital makeover with the launch of an emoji-themed range. As emojis become a globally-recognised way of communicating, 11 of the nation’s favourite emojis now feature alongside Love Hearts’ traditional messages, making Love Hearts history. To support the launch, Swizzels has created an on-pack […]

NOMINT Split Fares and Match Pairs in Playful Animated Commercial for Waze

NOMINT Split Fares and Match Pairs in Playful Animated Commercial for Waze

In a call to pair carpool buddies using its latest app, Waze Carpool release high energy and humorous animated commercial, created by NOMINT and directed by Sebastian Baptista. Allowing users to make and receive ride requests that drivers can accept or decline, the Google-owned app connects drivers and riders who share practically identical journeys between […]

Debenhams Personal Finance Appoints Lucre

Debenhams Personal Finance Appoints Lucre

Leading PR and content agency, The Lucre Group, has today announced its latest account win – Debenhams Personal Finance. Debenhams Personal Finance has tasked the agency with increasing its brand awareness and profiling its key product offerings including Credit card and Store Cards, travel money and insurance. Activities will include media engagement, product launches and […]

Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]

Be At Your Best With BeOn – The Chocolate Energy Snack

Be At Your Best With BeOn – The Chocolate Energy Snack

BeOn, the chocolate energy brand has recently undergone a full strategic rebrand with the help of global strategic brand design agency BrandOpus.  The rebrand encompasses a new name, new identity and new business model. Previously called Energems, BeOn provides great tasting, bite-sized chocolate gems that can be eaten on the go and provide as much caffeine as the average […]

YouAppi Launches Lightweight SDK; Delivering Comprehensive Mobile 360 Degree Growth Marketing Platform To Leading Brands

YouAppi Launches Lightweight SDK; Delivering Comprehensive Mobile 360 Degree Growth Marketing Platform To Leading Brands

YouAppi, a leading growth marketing platform for premium mobile brands, today announced the launch of its lightweight SDK (Software Development Kit), designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through […]

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