Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]

London’s Iconic Piccadilly Lights Are Switched Back On

London’s Iconic Piccadilly Lights Are Switched Back On

The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]

KOFF Crisp Launches with a Bold Identity by bluemarlin

KOFF Crisp Launches with a Bold Identity by bluemarlin

Finland’s leading brewery Sinebrycoff has launched KOFF Crisp, a rebrand of their Nikolai range of non-alcoholic beers with a bold and unapologetic identity by bluemarlin New York. With the growing demand for better-for-you drink alternatives, Sinebrycoff saw the opportunity to offer a deliciously refreshing yet proudly non-alcoholic beer that would appeal to any consumer looking […]

Kerry King Appointed Head of Investment at MediaCom North

Kerry King Appointed Head of Investment at MediaCom North

MediaCom North have appointed Kerry King as their new Head of Investment. Kerry joins the Contents and Connections agency after 19 years at Dentsu Aegis Network (formerly MediaVest), where she most recently held the position as Commercial Development Director within Amplifi. In the newly created role, Kerry will be responsible for working with investment heads […]

MediaSense Strengthens its Leadership with Eva Landuyt Promoted to Partner

MediaSense Strengthens its Leadership with Eva Landuyt Promoted to Partner

Global media advisory firm MediaSense today announced the promotion of Head of Client Services, Eva Landuyt to Partner, Client Operations, a role which will unite client service and client delivery under her leadership. Graham Brown, MediaSense co-founder says “Eva joined MediaSense in 2013 and since then has contributed enormously to our clients, our growth, our service delivery, and […]

Interbrand Hires Donna West as Creative Director

Interbrand Hires Donna West as Creative Director

Global brand consultancy Interbrand, has appointed Donna West, formerly Associate Creative Director at Bulletproof, as Creative Director in London. Reporting to Interbrand’s Executive Creative Director Sue Daun, West will head up Interbrand’s consumer team and will be responsible for the creative output and growth of the consumer side of the business. West will develop and […]

Mitsubishi Motors Selects Amsterdam Worldwide as Lead Global Brand Agency

Mitsubishi Motors Selects Amsterdam Worldwide as Lead Global Brand Agency

Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a confidential brief to propose a new brand strategy following the carmaker’s entrance into the Renault-Nissan Alliance. The outcome of that work, the brand strategy “Ambition […]

Football Brings Italy Together in Brent Harris’ New Ad

Football Brings Italy Together in Brent Harris’ New Ad

Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy. When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out […]

WARC Reveals Effective MENA Marketing Trends of 2017

WARC Reveals Effective MENA Marketing Trends of 2017

WARC, the global marketing intelligence service, has today released its MENA Strategy Report 2017, an analysis of the region’s most effective marketing trends based on insights from the inaugural WARC Prize for MENA Strategy. Lucy Aitken, Case Study Editor at WARC, comments:”We’ve analysed all the submissions to establish unrivalled insights into how the region’s communication […]

TSB Launches Major New Marketing Campaign To Celebrate The Extraordinary Achievements of Ordinary People Across Britain

TSB Launches Major New Marketing Campaign To Celebrate The Extraordinary Achievements of Ordinary People Across Britain

TSB has launched a major new marketing campaign celebrating its partnership with Trinity Mirror’s Pride of Britain Awards, which recognises the achievements of ordinary people doing extraordinary things in local communities right across Britain. The integrated marketing campaign – which runs across online, social media, the TSB branch network media partnerships and TV – includes […]

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