Corvette Stingray Presents “The World’s First Reverse Test Drive”

Corvette Stingray Presents “The World’s First Reverse Test Drive”

It’s true – the 2014 Corvette Stingray can literally read the driver’s mind in Commonwealth’s “World’s First Reverse Test Drive” campaign. Using brainwaves to illustrate what it’s like to reverse test drive the vehicle, the production company B-Reel and Commonwealth looked to five professional drivers to illustrate the concept. B-Reel strapped each driver with the […]

M&S runs Christmas teaser campaign

M&S runs Christmas teaser campaign

Marks & Spencer is running a social media campaign to build anticipation for its ‘Alice in Wonderland’-themed Christmas ad, which revives its ‘Magic & Sparkle’ strapline and stars Helena Bonham-Carter. The retailer is running a teaser clip of Rosie Huntington-Whiteley chasing after a Scottie dog, before falling down an ‘Alice in Wonderland’-style hole, on its […]

Lidl Launches First Ever Nationwide TV Campaign

Lidl Launches First Ever Nationwide TV Campaign

Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly. Called “The Second Hand Campaign”, the agency asked customers if they would like to sell their IKEA furniture. 50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone […]

Diet Coke ‘hunk’ unveils dog shampoo ads

Diet Coke ‘hunk’ unveils dog shampoo ads

Andrew Cooper, the latest Diet Coke “hunk”, has teamed up with BETC London to launch the first campaign for his range of dog shampoos. The three print ads launch today and feature male models with hair styled to resemble different dog breeds, to promote WildWash, Cooper’s luxury dog shampoo brand. The three men appear as […]