Adidas taps Instagram stars for female-focused ‘Energy Running’ campaign

Adidas taps Instagram stars for female-focused ‘Energy Running’ campaign

Adidas is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive. “Energy Running is about more than lacing up and logging miles,” said Adrian Leek, general manager of Adidas Running. “It’s a sport-driven social movement that’s just as […]

Tokyo 2020 Olympic logo dropped after a month

Tokyo 2020 Olympic logo dropped after a month

The organisers of the Tokyo 2020 Olympic Games have dropped the official logo for the event after a number of allegations of plagiarism against the designer, Kenjiro Sano, according to reports. The BBC and the Associated Press news agency have quoted Toshio Muto, the director-general of the Tokyo organising committee, as saying at a news […]

UFC Champion Ronda Rousey Brings a Knockout Breakfast to New Carl’s Jr. Ad

UFC Champion Ronda Rousey Brings a Knockout Breakfast to New Carl’s Jr. Ad

The latest spot from Carl’s Jr. and 72andSunny titled “Winning Combination,” finally answers the question, what’s the official breakfast of champions? The agency tapped UFC Champion Ronda Rousey to introduce the all-new Cinnamon Swirl French Toast Breakfast Sandwich, a knockout meal featuring breakfast favorites eggs and meat, sandwiched between two sweet, delicious Cinnamon Swirl French […]

Cosmopolitan rebrand heralds new marketing strategy

Cosmopolitan rebrand heralds new marketing strategy

Hearst Magazines is set to release a new look for Cosmopolitan magazine from September 2. The refresh is the first tangible results of a marketing and distribution strategy for a suite of titles including Good Housekeeping, ELLE and Harper’s Bazaar. The new look is being overseen by Cosmopolitan UK editor Farrah Storr and is available […]

Premier Inn Unveils New £25 Million TV Campaign with Lenny Henry

Premier Inn Unveils New £25 Million TV Campaign with Lenny Henry

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/09/60_CUT_45_V016.mp4[/KGVID] Premier Inn has revealed a £25 million multi-channel advertising campaign – kicking off with a new ad creative which sees Lenny Henry feature in his seventh advert for the UK’s most loved hotel chain and showcases new material from Katie Melua. This comes in addition to the £140 million planned investment across […]

World Vision appoints The Yard Creative to change UK’s perception of high value donations within retail

World Vision appoints The Yard Creative to change UK’s perception of high value donations within retail

As the charitable giving market place is evolving World Vision, the world’s largest international children’s charity, is trailblazing this sector change by exploring new ways to engage with its high value customers. Part of this exploration is the desire to move in to malls but landlords have made it clear that conventional canvassing would not […]