McDonald’s Launches TrackMyMacca’s

McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia. Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from. It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find […]

Best Pizza Box Team Launches Innovative Pizza Box

After securing patent rights in 8 European countries and a Notice of Allowance for its US patent, Windshield Marketing revealed a breakthrough pizza box design to the World today. The new pizza box, called “ZABOXTM” was publicized through a new website and a series of interactive YouTube video commercials that begin today. The website, www.bestpizzabox.com, […]

It’s FAB season again!

It’s FAB season again!

The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]

Flickr app to rival Instagram

Flickr app to rival Instagram

Hoping to capitalize on Instagram’s recent bad publicity, Flickr has launched their revamped app. The Yahoo-owned photo service is well known as a web service, but the latest major update to its mobile app has introduced features that enable it to take Instagram head on. The most prominent changes to the Flickr app are the […]

Coca-Cola Tackles Obesity In New Campaign

Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]

Carlsberg strikes a new deal with Premier League

Carlsberg strikes a new deal with  Premier League

Carlsberg and the Premier League have agreed a new three year deal for Carlsberg to be the Official Beer Partner of the Barclays Premier League. The deal will run for three seasons from 2013/14 until the end of the 2015/16 season. This partnership offers a unique range of rights and opportunities for consumers to engage […]

Skittles aim to mesmerize with new ad campaign

Skittles are taking interactivity to the next level with their latest ‘Telekinize The Rainbow’ campaign. A Facebook app that allows you to control a single Skittle with your mind, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, and spits out a […]

Lipton Brews New Marketing To Make Hot Tea Cool

Lipton, the pioneer and innovator of tea for over a century, is putting the spotlight on their iconic black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand today unveiled a new national advertising campaign for its classic black tea, a first in over 20 years. The multi-channel […]

Reebok seeks talented filmmakers

Reebok seeks talented filmmakers

After suffering a less that stellar year that saw them loose out to Nike as the official kit sponsors of the National Football League (NFL) in America, Reebok are hoping their new campaign can help them turn the tide in 2013. The sportswear brand has partnered with crowdsourcing agency MOFILM to launch a global competition, […]