Lexus Races Real IS Hybrid On Virtual Track

Lexus Races Real IS Hybrid On Virtual Track

A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the person […]

Facebook users ‘witness a stabbing’ with Red Cross app

Facebook users ‘witness a stabbing’ with Red Cross app

The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]

In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

Part of the “MINI Not Normal” campaign, the ad agency Iris Worldwide has come up with an elaborate way to reward MINI drivers. Using technology, many “highly-trained” spotters were asked to look out for MINI drivers along London’s Cromwell road, changing the color and text of the billboards with an iPad. MINI drivers were then […]

Nissan Unveils Nismo Smart Watch Concept

Nissan Unveils Nismo Smart Watch Concept

Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data. The watch, unveiled on September 9 ahead of its display at […]

Twitter acquires mobile ad specialist MoPub for $350m

Twitter acquires mobile ad specialist MoPub for $350m

Twitter has acquired the mobile-focused ad exchange, MoPub, for a reported $350m (£223m). MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. The deal represents the micro-blogging site’s largest acquisition […]

Sky & Pixar Team Up for ‘Toy Story of Terror’

Sky & Pixar Team Up for ‘Toy Story of Terror’

Sky has teamed up with Disney Pixar to create a brand new TV ad featuring characters from the popular Disney Pixar’s Toy Story movie franchise to promote its superfast fibre broadband service and celebrate the arrival of the all-new 30-minute Toy Story OF TERROR! TV special, which will premiere in the UK & Ireland on […]

Holiday Inn Express launches first UK TV ad

Holiday Inn Express launches first UK TV ad

Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid-priced hotel market. The JWT London ad launches September 9 and highlights three services – the promise to replace items such as toothbrushes if forgotten, […]