McLaren signs partnership with YouTube to showcase creative video content

McLaren signs partnership with YouTube to showcase creative video content

The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]

MTV launches online prank campaign

MTV launches online prank campaign

MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’. The second series of ‘Catfish’ begins on 2 September and follows the stories of couples who have fallen in love online without ever meeting each other […]

Creativeland Uses Twitter to Crowd-Source Song

It started out as a hashtag. It is now a song based on a democratic message, which is compiled with 2704 tweets posted by people across India and filmed with the support of 330 people. #DontSmokeBecause is the first ever Twitter crowd-sourced song conceptualised by Creativeland Asia for the brand Godrej Aer. #DontSmokeBecause was launched […]

The Co-operative Electrical set to use Snapchat for marketing to students

The Co-operative Electrical set to use Snapchat for marketing to students

The Co-operative Electrical has become the first major UK retailer to use picture-chatting app Snapchat for marketing, as part of a campaign designed for students. Created by Holler, the ‘Snaptop’ campaign offers students £30 off their online price on its full range of laptops, which includes free delivery and an allocated 60-minute delivery slot. The […]

Nissan launches ad to promote Versa Note

Nissan has launched a new US ad to showcase how its new Versa Note hatchback can open the door to adventure. The ad, created by TBWA\Chiat\Day, transports viewers to different locations as a camera travels through the boot of a Versa Note and out into the car to show numerous adventures it can allow drivers […]

Jaguar celebrates England’s Ashes victory

Jaguar celebrates England’s Ashes victory

Jaguar ran a tactical print ad on August 26 to celebrate England’s Ashes victory. The work was created by Jaguar’s in-house agency Spark44 and ran across national newspapers including The Times. Jaguar’s media agency is Mindshare. Beneath the headline “we know that feeling”, the ad shows the England cricket squad, including James Anderson and Jonny […]