GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.

GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium, heralding the official launch of the GumGum brand in 6 new European markets. GumGum is also launching new research revealing UK consumers’ […]

Experience Agency RPM Partners With Technical Platform Developer Vatom To Offer Enhanced And Inclusive Digital Experiences For Clients

Experience Agency RPM Partners With Technical Platform Developer Vatom To Offer Enhanced And Inclusive Digital Experiences For Clients

RPM have partnered with Vatom, one of the leading metaverse platform developer, following their successful collaboration project for Diageo’s global digital experience Destination: Reserve. Vatom’s Web3 platform is open source, ever-evolving and collaborative, prioritising inclusivity and the reduction of barriers to participation in the digital space. RPM’s digital experience capability is at the forefront of […]