HSBC Premier supports life’s unpredictability in latest campaign

HSBC Premier supports life’s unpredictability in latest campaign

HSBC Premier, and Saatchi & Saatchi London launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young […]

Convergence festival taps Shazam for Visual Recognition technology

Convergence festival taps Shazam for Visual Recognition technology

Shazam, one of the world’s most popular apps, has enabled the campaign of the coming third edition of Convergence, an established multi‐venue event series in London. The annual festival’s entire marketing activation is enabled with Shazam’s Visual Recognition. By ‘shazaming’ Convergence’s artworks, users will be redirected to a page offering the download an exclusive 12 […]

Mind and MEC launch #TakeOffTheTape social campaign with celebrity backing

Mind and MEC launch #TakeOffTheTape social campaign with celebrity backing

Mind, the mental health charity, and Media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the […]

Elmwood’s Lyndal Kearney: Let’s hear it for women!

Elmwood’s Lyndal Kearney: Let’s hear it for women!

It’s encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to them accordingly. For the past two years, leading UK-based trend consultancy, The Future Laboratory, has written about the rising trend of the Athena Woman. They reference this as “the female century”; where more women than […]

MEC brokers TV sponsorship first for Volvic with Channel 4

MEC brokers TV sponsorship first for Volvic with Channel 4

4 Sales and MEC announce a new seven-figure sponsorship deal with mineral water brand Volvic. The deal, which runs from Tuesday 1st March until the end of 2016, represents the first time Volvic has sponsored programming on TV and the first time it has supported its natural water and flavoured Aquadrinks sub-brands with masterbrand advertising. Volvic […]

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

ABC is launching its first scripted virtual reality experience to coincide with the much-anticipated midseason premiere of its hit drama “Quantico,” which aired on March 6. Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve “in world” with the show, assuming the role of a new recruit on a […]

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman will undergo a one day re-branding to mark International Women’s Day on March 8. The Johnston Press-owned publication announced that it will be re-named ‘The Scotswoman’ and will feature an editorial mix which “celebrates as well as analyses the social, economic, cultural and political achievement of women.” The content for the special edition […]