Forever Beta Creates Plug-In So Websites Can Quickly Change The Word “Cookies” To “Data Collectors” To Stop Misleading Children 

After a conversation with his daughter, Paulo Areas (Forever Beta CCO) realised the word ‘Cookies’ used by websites to capture data was extremely misleading to children. Why wouldn’t a child click yes on such a delicious name? The independent London agency is also calling for the Government to change the term ‘Cookies’ to something less misleading to help educate the next digital generation

Forever Beta Creates Plug-In So Websites Can Quickly Change The Word “Cookies” To “Data Collectors” To Stop Misleading Children 

Forever Beta Creates Plug-In So Websites Can Quickly Change The Word “Cookies” To “Data Collectors” To Stop Misleading Children 

GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.

GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium, heralding the official launch of the GumGum brand in 6 new European markets. GumGum is also launching new research revealing UK consumers’ […]