If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile

If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile

Genesis Media, which surveyed more than 11,500 US adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets. Two things immediately jump out from those statistics: First, marketers already had plenty […]

Diageo hunts for digital agency

Diageo hunts for digital agency

Diageo, the drinks giant that owns the Smirnoff and Bailey’s brands, is on the hunt for a digital agency to work across Europe. The winning shop will work on an e-commerce strategy for Diageo. The company is looking to develop a better user experience on its sites. The pitches have taken place, and there is […]

Fantastic Four hype builds with New York human torch drone

Fantastic Four hype builds with New York human torch drone

Thinkmodo, the viral video agency, are stoking hype ahead of the release of Fantastic Four with the creation of a pyrotechnic human torch drone which has been lighting up the skies above New York City. With the film set to open at theatres this week Thinmodo set about building a human shaped drone to resemble […]

Karmarama Group ECDs Sam Walker and Joe De Souza to depart

Karmarama Group ECDs Sam Walker and Joe De Souza to depart

Following the appointment of Nik Studzinki, Sam Walker and Joe De Souza, Karmarama’s Group ECDs set to leave. Walker and De Souza joined Karmarama in 2010 and were subsequently made Partners and Group ECDs with responsibility for the group’s entire creative output alongside fellow Group ECD, Caitlin Ryan. During their tenure they won significant business […]

Marriott partners with NBA to take fans #AroundTheWorld

Marriott partners with NBA to take fans #AroundTheWorld

Hotel giant Marriott has teamed up with the National Basketball Association (NBA) to give fans the opportunity to travel the world for tournaments across five continents. The tie-up will see Marriott made the official hotelier for events including NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015 as well as separate […]

Karmarama hires Rob Turner and Dave Westland as Creative Directors

Karmarama hires Rob Turner and Dave Westland as Creative Directors

Karmarama announce that they have appointed two new creative directors, who will work across the Costa and Iceland accounts at the agency, as well as on pitch opportunities. Turner and Westland join from krow where they have been Creative Directors for the last two years, looking after DFS, Fiat, and the launch of Virgin Trains […]