IKEA’s Ad Inspires You To ‘Start Something New’

Many tend to get stuck in the monotony of everyday life. To inspire you to take action to change something or do something new, Swedish furniture giant IKEA created an ad that tells of the story of an adorable old man escaping from the humdrum routine of his life. The spot, entitled ‘Start Something New’, […]

Burberry launches TV and Instagram push for new fragrance

Burberry is supporting its new men’s fragrance, Brit Rhythm, with a global music-focused ad campaign staring the These New Puritans front man George Barnett and incorporating a TV spot, as well as crowd-sourced images. The campaign runs across TV and social, and will culminate with three gigs in late October. It was made in-house under […]

Microsoft buys Nokia’s handset business for £4.6bn

Microsoft buys Nokia’s handset business for £4.6bn

Microsoft and Nokia have confirmed plans are well advanced for a $7.1bn purchase of Nokia’s phone division by the software giant. The deal will see Nokia’s entire devices & services business; including design, manufacturing, sales and support, transfer to Microsoft, including all 32,000 staff. This would leave the Finnish business survive as a manufacturer of […]

Nike Knits A Giant Shoe On A Billboard In Shanghai

To promote its latest ‘Free Flyknit’ shoes in Shanghai, Nike—together with Wieden + Kennedy Shanghai—put together a live ‘knitting session’ on a giant billboard. With the help of three workers, they ‘knitted’ strips of neon green thread together on the billboard to form a Free Flyknit shoe around a foot—emphasizing the sock-like quality of the […]

Bartle Bogle Hegarty pulls Barclays spot featuring paedophile

Bartle Bogle Hegarty has been forced to withdraw and re-edit its Barclays “thank you” spot after it emerged that one of the extras in the ad was a convicted paedophile. The 90-second ad promotes Barclays sponsorship of the Premier League and features real fans supporting their teams. The Sun on September 1, reported that one […]

Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Grabyo Studio helps Sky Sports share real-time clips of transfer deadline day

Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]

Honda Odyssey Campaign Boasts New Tag, Cross-Media Tie-Ins

The voices of Neil Patrick Harris and Rainn Wilson will be featured in the new campaign for the 2014 Honda Odyssey advertising campaign. The new effort also presents a new Honda tagline, “Start Something Special.” In addition to three initial TV spots, there’s a tie-in with “The X Factor” talent show, an integration with Rovio’s […]

Premier League ads offer cut grass smell and crowd cheers

Premier League ads offer cut grass smell and crowd cheers

A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]