Iceland ‘no horsemeat’ ad banned

Iceland ‘no horsemeat’ ad banned

Iceland “denigrated” the Food Safety Authority of Ireland in an ad defending the amount of horsemeat found its burgers but the ad itself was not “misleading”, according to the ad watchdog. The Advertising Standards Authority upheld in part a complaint that an Iceland print ad stating that horsemeat had never been found in their products […]

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club signs 3 year deal with Apollo Tyres

Manchester United Football Club has announced a regional partnership, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India. The partnership will look to encourage healthy lifestyles and develop sporting skills in young people, and will see football pitches built from recycled tyres in communities both in the UK […]

Digital outdoor ads ‘recognise’ Mini drivers

Digital outdoor ads ‘recognise’ Mini drivers

Car marque Mini is launching a digital billboard campaign that will “recognise” Mini owners as they drive past and serve them with tailored messages. The messages will serve to talk directly to and “hero” Mini drivers passing the JCDecaux London Cromwell Road site. The billboard forms part of the car brands wider “Not Normal” activity. […]

Samsung sells its vacuums using a baby with a moustache

Samsung has released a new advert. No, it’s not another 30-seconds of Apple-bashing. Instead it’s a two minute long ad for the electronics company’s $600 Motion Sync vacuum cleaner and stars a baby with a moustache chasing the device as if he were a police officer. The Viral Factory, the same agency behind some of […]

Agencia Africa’s UFC-Themed Spot for Gillette

The new, fully animated campaign for men’s aerosol antiperspirant from Gillette plays on the brand’s position as official sponsor of UFC (Ultimate Fighting Championship) in Brazil. Created by Agencia Africa for P&G, the 60-second TV ad tells the story of the characters in an unofficial – and fictitious – MMA sub-league, the UFSWEAT, the league […]

Peter Crouch signs up for Virgin Media BT Sport push

Peter Crouch stars as a footballer who has inadvertently signed to a pub team in the latest ad for Virgin Media created by Bartle Bogle Hegarty. The ad, which promotes the availability of BT Sport on the Virgin Media platform, uses the strapline: “Make sure you start the season with the right team” and reunites […]

Carlsberg Launches Live Data-Powered Fan Site

Carlsberg Launches Live Data-Powered Fan Site

Carlsberg has launched an interactive website to accompany its official beer of the Barclays Premier League status, offering fans a live real-time data feed monitoring performances. The website and ‘Time To Take Your Seats’ campaign was created by The Marketing Store and also invites fans to try and win tickets to games of their choice […]

Audi’s New Augmented-Reality App Is A High-Tech, Know-It-All Car Manual

To help its customers know its vehicles better, German carmaker Audi has created an innovative, augmented-reality app—named “eKurzinfo”—that uses the iPhone camera to identify the many functions of the car. Loaded with information of more than 300 elements in the car, the app serves as a high-tech, interactive alternative to the traditional, complex car manual. […]

Unicef unveils ‘End of Violence Against Children campaign’

Unicef has launched an ‘End of Violence Against Children’ campaign, aiming to highlight that “just because you can’t see violence, doesn’t mean it’s not there.” Unicef brought in actor and goodwill ambassador Liam Neeson in a bid to highlight instances of violence against children, cyber bullying and gang rape. The 60-second spot shows the aftermath […]