Adidas Originals Challenges the Status Quo with Edgy New Global Campaign

Adidas Originals Challenges the Status Quo with Edgy New Global Campaign

adidas Originals announced that it has created a new Spring/Summer 2016 (SS16) integrated campaign, under the creative direction of Johannes Leonardo. The campaign continues the iconic brand’s narrative about challenging the status quo of the next generation of creators. After the Superstar campaign, which challenged the notion of fame, the new future campaign is a […]

Durex encourages couples to ditch Valentine’s Day clichés

Durex encourages couples to ditch Valentine’s Day clichés

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/01/Durex_cut_the_clich_by_Havas_London.mp4[/KGVID] Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine’s Day and just have sex. The ad, created by Havas London, shows a couple mowing down circles in a field of roses, and then crashing into each other with gleeful expressions. It follows research by Durex which found that 49 […]

Emirates becomes world’s first airline with 1 million Instagram followers

Emirates becomes world’s first airline with 1 million Instagram followers

Emirates continues to engage with its fans far and wide as it becomes the first airline to hit the coveted one‎ million follower mark on Instagram. The remarkable achievement positions Emirates as the largest transportation brand on the popular photo and video-sharing platform. Recently named the world’s most valuable airline brand, Emirates launched its Instagram […]

Karmarama hires Jamie Toward as Managing Partner for Content

Karmarama hires Jamie Toward as Managing Partner for Content

Karmarama has appointed Jamie Toward as Managing Partner for Content. He joins Karmarama from MEC where he was Head of Content. Reporting to Jon Wilkins, Karmarama’s Executive Chairman, Toward will lead data-driven content, an ongoing growth area for the agency. Karmarama has a strong heritage in content strategy and creative, and through its production company Kream, […]

JCDecaux Launches London Based Digital Creative Hub ‘JCDecaux Dynamic’

JCDecaux Launches London Based Digital Creative Hub ‘JCDecaux Dynamic’

JCDecaux, the number one outdoor advertising company worldwide, announces the launch of its London based digital creative hub ‘JCDecaux Dynamic’ with the appointment of BBH’s Alex Matthews and Rick Burgess. JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and […]

Magners Targets Lovelorn Hipsters with Tinster Dating App

Magners Targets Lovelorn Hipsters with Tinster Dating App

Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

JWT Japan & KIT MAIL Hologram Offer Cheer to Hard Working Students

KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]

Stack hires James Champ to fill top planning role

Stack hires James Champ to fill top planning role

Stack has appointed James Champ to the role of planning director. Champ joins Stack, part of the MSQ Partners group of agencies, to lead the agency’s planning department and to boost its strategic offer across all clients. Previously the planning director at Rapier, Champ was also the planning director at The Communications Agency and the […]

Hornall Anderson strengthens strategic leadership with appointment of Dan Monteith as Managing Partner

Hornall Anderson strengthens strategic leadership with appointment of Dan Monteith as Managing Partner

Global branding and design agency Hornall Anderson has announced the appointment of Dan Monteith as Managing Partner, based in the agency’s London office. Dan’s industry knowledge and proven track record in building brands make him ideally suited to the newly developed role. Dan will co-lead the agency alongside Managing Director Kim Van Elkan and will […]

Ogilvy & Mather names John Seifert Worldwide CEO

Ogilvy & Mather names John Seifert Worldwide CEO

It has been announced that John Seifert has assumed the post of Worldwide CEO, Ogilvy & Mather effective immediately. Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather will continue in his position until September 1, 2016, at which point Mr. Seifert will become Worldwide Chairman and CEO and Mr. Young will retain a non-executive […]