Real people not robots is what British consumers want from retailers

Real people not robots is what British consumers want from retailers

A study launched by Gekko, a marketing agency titled – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping.  The study found that 81% of UK shoppers claim the personal touch has disappeared from retail customer service in modern Britain, with almost a third (32 […]

Kallaway win brief to launch Jeff Wayne’s The War of the Worlds: The Immersive Experience

Kallaway win brief to launch Jeff Wayne’s The War of the Worlds: The Immersive Experience

Multi award-winning, VR-led entertainment business dotdotdot has appointed Kallaway to launch its new production; Jeff Wayne’s Musical Version of ‘The War of the Worlds’: The Immersive Experience which will open on 31 May 2019. dotdotdot audiences are taken to another world through immersive theatre, virtual reality, holograms and other state-of-the-art technology. SOMNAI, dotdotdot’s first production, attracted over 20,000 customers over just four months. […]

WowBooks launches with innovative video mail pack

WowBooks launches with innovative video mail pack

WowBooks, the personalised production specialists, launches to announce its arrival, the company has produced a highly sophisticated direct mail pack, containing an embedded video and a set of personalised lay flat mini books. Aimed at consumer publishers in the UK, Europe and the US, the books showcases WowBooks’ innovative Lay-Flat books, personalised in digital foil […]

This Christmas IKEA Invites Customers to Disconnect in New Campaign

This Christmas IKEA Invites Customers to Disconnect in New Campaign

IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect,  IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

The Social Order: One in five Brits check restaurants’ social feeds & sites before deciding whether to visit

With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]

Jellyfish appoints Romain Bonnet as head of paid search, EMEA

Jellyfish appoints Romain Bonnet as head of paid search, EMEA

Jellyfish has appointed Romain Bonnet as head of paid search, EMEA. Joining from Manning Gottlieb OMD, Bonnet will take up the newly created position in December and report directly to global head of paid media Daniel Wilkinson. Bonnet brings a wealth of industry experience to his new role. During six years at Manning Gottlieb OMD, […]

4A’s Hires Simon Fenwick as EVP, Talent Engagement + Inclusion

4A’s Hires Simon Fenwick as EVP, Talent Engagement + Inclusion

The 4A’s, the leading advertising trade organisation, named Simon Fenwick as EVP, Talent Engagement + Inclusion. Fenwick will oversee  the organisation’s diversity, learning and development programs, including the 4A’s Foundation, which the Multicultural Advertising Intern Program (MAIP) and the 4A’s High School Programs fall under, as well as Workplace Enlightenment Certification (WEC) and The Learning Academy. Fenwick joins with 30 years of international experience crafting […]