Facebook plans to use U.S. mail to verify IDs of election ad buyers

Facebook plans to use U.S. mail to verify IDs of election ad buyers

Facebook will start using postcards sent by U.S. mail later in 2018 to verify the identities and location of people who want to purchase U.S. election-related advertising on its site, a senior company executive said on February 17. The postcard verification is Facebook’s latest effort to respond to criticism from lawmakers, security experts and election […]

New Gekko survey reveals retail staff are more influential than celebrities and vloggers

New Gekko survey reveals retail staff are more influential than celebrities and vloggers

The results from a recent survey published by field marketing agency Gekko entitled Shopper Influencers reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. Even among […]

GB recruitment still in the dark ages as employers continue to ignore rights of pregnant women and new mothers

GB recruitment still in the dark ages as employers continue to ignore rights of pregnant women and new mothers

British employers are “living in the dark ages” and have worrying attitudes towards unlawful behaviour when it comes to recruiting women, new statistics from the Equality and Human Rights Commission (EHRC) reveal. Showing that many businesses’ attitudes are decades behind the law, the survey of 1,106 senior decision makers in business, found around a third […]

We Are Social appoints Murray Gordon as client partner

We Are Social appoints Murray Gordon as client partner

Socially-led creative agency We Are Social has appointed Murray Gordon to the role of client partner, to support the continued growth and development of its client services team in the UK. Gordon joins We Are Social from AnalogFolk, where he was client partner, responsible for overseeing the agency’s BT and Booking.com accounts. Prior to this, […]

Nano Interactive appoints media specialist Alastair Gornall as Non-Executive Chairman

Nano Interactive appoints media specialist Alastair Gornall as Non-Executive Chairman

One of Europe’s leading real time intent targeting specialist, Nano Interactive, announces the appointment of Non-Executive Chairman, Alastair Gornall. Gornall is a highly experienced and successful business leader having worked with media, event and communications businesses in both the private and public sector. Since 2011, he has been a strategic advisor to the world’s leading […]

Pernod Ricard’s ARARAT’s New Emotion Recognition App Looks to Change the Way We Drink Brandy

Pernod Ricard’s ARARAT’s New Emotion Recognition App Looks to Change the Way We Drink Brandy

Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]

Influencer marketing damages public’s perception of brands, according to Prizeology

Influencer marketing damages public’s perception of brands, according to Prizeology

Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey. A survey of 2,000 people across the UK on behalf of the prize promotions agency Prizeology looked at influencer marketing on social media platforms […]

Ronnie S. Hawkins Appointed to Omnicom Group Board of Directors

Ronnie S. Hawkins Appointed to Omnicom Group Board of Directors

The Board of Directors of Omnicom Group Inc. announced the appointment of Ronnie S. Hawkins as an Independent Director, effective immediately. Mr. Hawkins’ appointment increases the size of the Board of Directors to 14 members, 12 of whom are independent. He will be a member of the Finance Committee. “It is a pleasure to welcome […]