An estimated 400,000 people are untreated for moderate to severe hearing loss in The Netherlands. On average, people take three to seven years to take action. The impact of untreated hearing impairments can be enormous to their quality of life, leading to fatigue, loneliness and depression. Specsavers Hearcare commercial ‘For an enriched life’ (30”) from BSUR […]
Long-time US and Global Diageo Marketing Exec to Lead the Expansion
Smarts, the multi-award-winning PR and content agency, today announced the launch of a new business in the United States to expand its focus on popular culture and entertainment. The move presents the natural evolution of Smarts’ growth as brands continue to place more and more value on cultural connectivity. The US business, located on Fifth Avenue […]
With one in eight men diagnosed with prostate cancer in their lifetime, the campaign will urge men and loved ones to join the charity in its efforts against prostate cancer
“Men, we are with you”; that is the message from Prostate Cancer UK and Sky Media today in line with the charity’s national TV advertising campaign. This year Prostate Cancer UK is urging the public to join them and help save dads, grandads, brothers, lovers and friends, from a disease that kills one man every 45 minutes in the UK. […]
Tom Drew joins the UK office as ECD after 10 years at BBH
Wunderman Thompson has appointed Tom Drew as Executive Creative Director. Reporting into Chief Creative Officer Steve Aldridge, Tom will be a key driver in honing the quality of creative output across the agency’s entire client portfolio, including the likes of HSBC, Duracell, Ribena and KitKat, whilst shaping the agency’s creative culture. Tom leaves BBH after […]
Fedrigoni relaunches limited-edition poster project to raise funds for the NHS
As COVID-19 cases rise significantly in the United Kingdom, leading paper manufacturer Fedrigoni has relaunched its 19 Artists versus COVID-19 initiative to raise additional funds for the NHS while the health service is under more pressure than ever before. Initially launched in May last year, 19 Artists versus COVID-19 is a limited-edition poster project by […]
- 2021 the year of the #SeaShanty -
TikTok and VaynerMedia have unveiled its new #SeaShanty TV campaign to celebrate the platform’s community of creators. Inspired by a TikTok user’s rendition of a sea shanty, which went viral overnight and sparked an entire community of creators to join in and create the first major trend of 2021. Scottish postman Nathan Evans could never […]
Derek Newberry joins Organization and Culture Design; Jamie Hall and Amanda Ginzburg promoted to Head of Client Engagement and Head of Growth respectively
co:collective has hired industry-leading organizational development consultant Derek Newberry to become a lead strategist in its Organization and Culture Design practice. At co:, Derek will partner with Head of Organization and Culture Design, Kit Krugman, to help clients define the future of work and build purpose driven cultures. Newberry joins co:collective from the Boston Consulting […]
Introducing 40 Global Cultural Shifts Shaping Our World, from Body Debates to Platform Politics to Roots Revival This Isn’t Just a Trend Report. It’s a Glimpse Into a New Chapter of Our History. Welcome to Year Zero.
Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future. Backslash examines cultural shifts with an eye toward business impact, identifying […]
This Republic Day, Ambuja Cement inspires every Indian to keep the flag flying high as we emerge from the lowest of times, with a heart-warming film and contemporary rendition of the Flag Song, created by Scarecrow M&C Saatchi.
The 72nd Republic Day of India, marks the time when the world and the nation are slowly coming out of the aftereffects of the pandemic. Through this heart-warming film, Ambuja Cement wants to reiterate the fact that tough times may come and go, but the patriotic spirit of the nation should remain unshakeable, unbroken and […]
Because of the pandemic, non-governmental associations have to come up with new ways of communicating and asking for donations. And what better place than Amazon to draw attention to all the products they desperately need? French NGO L’Auberge des Migrants is innovating by hacking the ecommerce giant to raise awareness around the terrible living conditions […]