Now TV launches box with ‘this is now’ campaign

Now TV launches box with ‘this is now’ campaign

Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box  October 16, as the boxes go on sale in shops for the first time. The campaign, created by WCRS with media planning and buying from MediaCom, features the strapline “That was then. This is Now TV” and […]

CMW’s Magic Surprise for Arsenal

CMW’s Magic Surprise for Arsenal

After an inter-agency pitch, CMW was selected to create a campaign to promote Citroën’s new DS3 Cabrio and their partnership with Arsenal FC. To complement Citroën’s advertising theme ‘Escape the Ordinary’, CMW chose magic as their overarching theme, creating a show-stopping experience with up and coming magician Drummond Money-Coutts, aka DMC, performing a number of […]

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

The team behind Never Hide Films has created this memorable ad for sunglasses brand Ray-Ban with anamorphic desk objects. Borrowing heavily from fellow YouTube user Brusspup, this “Super Clever Sunglass Illusion” features seemingly ordinary items on a desk, which turn out to be hyperrealistic anamorphic cut-outs when viewed from another angle. The only item on […]

Melbourne remote control tourist campaign brings the city to armchair travellers

Melbourne remote control tourist campaign brings the city to armchair travellers

Tourism Victoria has launched an initiative, the ‘Melbourne Remote Control Tourist’, an innovative concept allowing would-be visitors to explore and experience Melbourne virtually by directing real people on adventures in and around the city, all captured and streamed online in real time. For five days from October 9 to 13, 2013 the two Remote Control […]

Kia unveils global brand campaign urging drivers to ‘stay human’

Kia unveils global brand campaign urging drivers to ‘stay human’

Kia has unveiled a global brand campaign with Innocean Worldwide Europe which tells drivers to ‘stay human’. The campaign, which covers TV, print, digital and out of home, shows the world through the perspective of the car, and features technologies such as blind-spot detection and assisted parking. It will build on the brand’s ‘Power to […]