Newton’s plucks inspiration from science with natural drink designed by Parker Williams

Newton’s plucks inspiration from science with natural drink designed by Parker Williams

Brand design agency Parker Williams has designed the branding and packaging for Newton’s appl fizzics, a new, natural sparkling apple juice drink. The first product, ‘just apple’, a blend of apple juice and lightly sparkling water, features several subtle references to celebrated physicist Sir Isaac Newton. A lower sugar alternative to juices and regular soft drinks, […]

JCDecaux Airport UK reveals Heathrow Airport VR exploration

JCDecaux Airport UK reveals Heathrow Airport VR exploration

JCDecaux Airport UK, with help from virtual reality specialists Visualise, have released a VR experience allowing users to explore Heathrow Airport in 360 degree video. The work looks to hit home the scope and effectiveness of the advertising installations at the airport by offering a physical tour through the immersive medium of VR. The content […]

Blu unveils ‘independent spirits’ in global campaign

Blu unveils ‘independent spirits’ in global campaign

Blu, the e-cigarette maker, has launched its first global brand campaign since appointing The Corner to its ad account earlier in 2016. The Corner has created a range of ads featuring five characters – a motorcyclist, a comedian, a drag queen, a model and a pilot – who represent independent spirits carving their own path […]

Clemenger BBDO Melbourne tells Aussies to ‘take a leap’ in latest NAB home loans campaign

Clemenger BBDO Melbourne tells Aussies to ‘take a leap’ in latest NAB home loans campaign

Clemenger BBDO Melbourne and National Australia Bank have launched a new home loans campaign. Called ‘Journey’, the campaign sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes. Clemenger BBDO Melbourne creative director Rohan Lancaster says the shoot was a journey […]

TV, Internet and Health Plan Providers Rank Worst for Customer Service

TV, Internet and Health Plan Providers Rank Worst for Customer Service

It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]

Saatchi & Saatchi and HSBC unveil Hong Kong Sevens: The Descent

Saatchi & Saatchi and HSBC unveil Hong Kong Sevens: The Descent

HSBC, the official tournament co-sponsor, and Saatchi & Saatchi, London launches their latest film, ‘The Descent’ to support and build anticipation for the historic Hong Kong leg of the series. Running from the 8th – 10th April, the Cathay Pacific / HSBC Hong Kong Sevens Tournament is the pinnacle of the HSBC World Rugby Seven Series: […]

Hulu Launches Virtual Reality Application

Hulu Launches Virtual Reality Application

Hulu recently made a major virtual reality announcement. The Hulu Virtual Reality app is now available and ready for viewing on Samsung’s Gear VR powered by Oculus. The launch will include over 25, 360-degree films along with Hulu’s first ever originally produced short film, “The Big One,”  which was conceived through a partnership with Lionsgate. […]

See the Story Behind the Romanian Football Team’s Mathematical Shirts

See the Story Behind the Romanian Football Team’s Mathematical Shirts

Geometry Global Bucharest has revealed the idea behind its impactful campaign for the Romanian Football Federation (FRF) that unites education and football. The campaign “FRF supports education” travelled around the globe this weekend after footballers from the home team wore shirts bearing mathematics formulas onto the pitch ahead of the Romania–Spain home friendly on Easter […]