Romans co-founder takes helm at crowdfunding platform Spacehive

Misha Dhanak, the co-founder and former CEO of The Romans, has joined Spacehive as its new CEO.

Romans co-founder takes helm at crowdfunding platform Spacehive

Dhanak, who left consumer agency The Romans last July, began her role earlier this month. She replaces Chris Gourlay, founder of Spacehive, who is stepping down as CEO and will join the Board. Founded in 2011, Spacehive enables users to crowdfund projects that make local places better and recent successful projects include the regeneration of Leyton […]

CAZOO To Become Principal Sponsor Of Rugby League World Cup 2021

CAZOO To Become Principal Sponsor Of Rugby League World Cup 2021

Rugby League World Cup 2021 (RLWC2021) has today announced that Cazoo, the UK’s leading online car retailer which makes buying a used car as simple and seamless as buying any other product online, will become the Principal Sponsor of the tournament.  Founded by serial entrepreneur Alex Chesterman, Cazoo has rapidly become one of the fastest […]

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028

Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]

Wunderman Thompson Antwerp Launches #CatsforKids; Creates Awareness for Online Child Sexual Abuse Using Cats on Instagram

Every day, 19 million images of child sexual abuse are spread online

Wunderman Thompson Antwerp Launches #CatsforKids; Creates Awareness for Online Child Sexual Abuse Using Cats on Instagram

On the European Day on the Protection of Children against Sexual Abuse (November 18), Wunderman Thompson Antwerp, a WPP agency, is proud to launch #catsforkids, a new social media campaign launched to create awareness of online child sexual abuse and stopchildporno.be, a website where people can report online images of child sexual abuse. Through their in-depth research, […]

Industry Veterans Guy Moore and Pete Bracegirdle Launch Creative Coalition – A New Creative Company

Industry Veterans Guy Moore and Pete Bracegirdle Launch Creative Coalition – A New Creative Company

Guy Moore and Pete Bracegirdle have both left VCCP London to launch a new creative company Creative Coalition.     “Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model. It has revealed some awkward truths but also a great opportunity to offer marketeers an alternative that is built for […]

Wunderman Thompson PSA Uses Watermelon, Wine Glass to Show Devastating Effects of Rubber Bullets

A rubber bullet sounds oddly fun and friendly. It is anything but.

Wunderman Thompson PSA Uses Watermelon, Wine Glass to Show Devastating Effects of Rubber Bullets

“A non-lethal bullet may not kill you,” a new PSA’s closing copy reads. “But you might just wish it had.” Wunderman Thompson Austin, a WPP agency, announced today the launch of its PSA created with the goal of banning rubber bullets in the U.S., hoping to educate people on the life-altering injuries that “non-lethal” rubber bullets […]

Durex’s Playfully Provocative #Ladiesletslube Campaign Celebrates One Of The Most hated Words In the World 💦 MOIST 💦

Durex’s Playfully Provocative #Ladiesletslube Campaign Celebrates One Of The Most hated Words In the World 💦 MOIST 💦

 A major new ad campaign from Durex, the world’s #1 selling sexual wellbeing brand, centres around one word – and it’s one of the most hated and uncomfortable in the English language. It also happens to be the best way to have sex. MOIST. A playful, provocative and self-aware execution of the brand’s ongoing Ladies, Let’s […]

AVON launches campaign “This Is My Color”

The film is part of a series of actions for the brand’s commitment to the fight against racism

AVON launches campaign “This Is My Color”

The contribution in the fight for diversity and women empowerment is part of Avon’s DNA, and constant listening processes and studies have resulted in the acknowledgement that we need to do more.  With this in mind, Avon begins this journey by making the commitment to repair historical injustices with important internal goals, such as hiring […]

Gosh Charity Launches Home For Christmas Campaign With Magical Animated Film

GOSH Charity has joined forces with creative agency adam&eveDDB in new film which follows GOSH patient Mia on her journey home at Christmas

Gosh Charity Launches Home For Christmas Campaign With Magical Animated Film

Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched a special animated film to bring to life the journey patients make from hospital to home at Christmas.  The film features Great Ormond Street Hospital (GOSH) patient Mia, who was specially animated alongside her sister Amy. Both sisters were treated at the hospital years apart […]

St Luke’s new advertising campaign for Which? helps consumers shop safely this sales season

St Luke’s new advertising campaign for Which? helps consumers shop safely this sales season

A new multi-media advertising campaign devised by St. Luke’s for Which? helps consumers by emphasising how to “shop smart” during the Winter sales period. This represents the award-winning creative agency’s first work since being appointed by the brand last month. Live from the 17th November, the campaign will feature across press, digital display, social and […]