Boots Christmas campaign launches with a focus on kindness and value
Boots has launched its Christmas campaign, centred around acts of kindness, care and great value for all. Boots ‘What the World Needs Now’ campaign recognises that it has been a year like no other and acts of care and kindness are what is needed most. To help, Boots will provide hygiene essentials to some of […]
How will children remember 2020? UNICEF USA invites us to make a choice, reminding us that we’re at our best when united, as part of its newest campaign developed in partnership with the community London. “We Won’t Stop” underscores the notion that the worst times tend to bring out the best of people. It serves […]
New initiative launch offers ad creatives a lifeline during pandemic ● Launch of #UpforCollab AI powered marketplace ● Showcase for creatives, producers and creators who have lost work during the pandemic
A new initiative titled #UpForCollab (www.eyeem.com/upforcollab/for-creatives) launches today. A powerful, free-to-use platform open to the creative industry globally to showcase the work and profiles of creators economically affected by the Covid-19 pandemic. It’s a new dedicated resource for creatives available for work to connect with brands and agencies in the advertising, creative and media industry. The new […]
The toy superstore brings magic and play to the forefront of this year’s campaign Oscar is back and his imagination takes on the whole world Delving further into the If I were a Toy idea, the advert asks the question if you were a toy what would you be?
Toy superstore giant, Smyths Toys Superstores, has revealed its Christmas advert for 2020, “If the World Were a Toy”, with Oscar returning to our screens once more. Following a fun tease campaign this week across social channels, seeing iconic landmarks transform into must-have toys, the TVC is intended to bring some more magic and play into […]
Spotify Technology S.A. (NYSE:SPOT), the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two […]
dentsu UK & Ireland has announced the appointment of Anne Stagg as the CEO of its Customer Experience Management Line of Business (CXM), and the first UK CEO of Merkle. Anne will lead a business of 940 people at Merkle while also overseeing delivery across dentsu’s CXM Line of Business which incorporates data and analytics, CRM, commerce, media, […]
- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Push sees giffgaff work with the world’s largest social publisher, LADbible Group to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a circular economy
giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media. With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning giffgaff as a disruptor […]
Microsoft, Mondelez veteran joins agency leadership team to spearhead strategic offerings in North America
Brand transformation company FutureBrand North America, today announced the appointment of its new Chief Strategy Officer, Eliza Yvette Esquivel, effective immediately. In her role, Eliza will lead and build client teams across the agency, while developing and executing transformative strategic work for their global roster of clients. She will serve as a member of FutureBrand’s […]
Conceived by Ad Agency Africa Powerful #LetHerRun Movement Aims To Stop Discrimination Against Female Athletes Like Caster Semenya #LetHerRun Movement and a Coalition Formed by Former Athletes, Scientists, and Doctors Defies the World Athletics Positioning on Female Athletes
There is a group of female athletes banned from participating in official sports competitions because they have above average natural testosterone levels. Considered by some as a sign of intolerance, prejudice and lack of empathy, this standard has prematurely ended the career of dozens of athletes and threatens the journey of several world class runners […]
Today, New Balance Football launches their global ‘Beware the Lion’ brand campaign featuring footballer Sadio Mané. The campaign aims to drive widespread awareness of New Balance’s unique relationship with one of the World’s best players. The campaign has been created with ZAK – The Next Gen creative agency. The campaign is created to elevate the characteristics […]