This week the staff of BBH Singapore were in for a big surprise as they entered the office after seven months of lockdown. Greeting them at the agency’s Magazine Road office entrance was a giant virtual pet sheep. Following the easing of lockdown, the Singapore government has announced that more people will be allowed in offices […]
Avon UK is launching a new Rep recruitment campaign that not only communicates the wide-ranging benefits of being an Avon Rep, but also aims to challenge people’s perceptions of who a typical Avon Rep is. It is the first UK Rep recruitment campaign under Avon’s new global brand platform, Watch Me Now. The platform celebrates […]
- Push aims to boost consideration of Click & Drop service to support consumers and small businesses looking to move online - Developed in partnership with creative agency MBA and media agency Arena Media, part of Havas Media Group, with out-of-home planned and bought by Rapport Ltd
Royal Mail has revealed a major new integrated campaign which aims to drive awareness and consideration of its Click & Drop online postage offering. The push was developed in partnership with creative agency MBA and media agency Arena Media, part of Havas Media Group, with out-of-home planned and bought by Rapport Ltd. In order to boost awareness of the online postage […]
- New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’ - Initiative led by Purpose Disruptors network members Ben Essen, Chief Strategy Officer at Iris and Caroline Davison, Managing Partner at ELVIS
Purpose Disruptors, the network of advertising insiders working together to reshape the industry to tackle climate change, has today revealed a new effectiveness metric, ‘Ecoffectiveness’, as it seeks to measure the greenhouse gas emissions driven by advertising. With many major brands committing to the key business metric of reducing greenhouse gas emissions to Net Zero, […]
McCann Manchester has appointed Imogen Tazzyman as Executive Creative Director and Tim Whirledge as Head of Strategy.
Tazzyman is returning to McCann for a second stint, after four years as creative director at Karmarama working across brands such as the British Army and Confused.com. Her appointment sees Dave Price step up to chief creative officer (CCO). Joining from Droga5, Whirledge who has a number of Cannes, APG and IPA Effectiveness awards under […]
Media agency furthers commitment to creating more meaningful shopping experiences for consumers and driving meaningful growth for brands in Commerce
Havas Media Group announces the launch of Havas Market, a strategic full-service eCommerce offering. The group is designed to create a more meaningful shopping experience for consumers, allowing them to find products easier and buy more seamlessly. The consultancy will support clients looking to transform their commerce approach, whether Direct to Consumer, via Retailer Marketplaces or […]
Former Xandr and Deloitte executive to join leadership team for leading decentralised marketing infrastructure provider
InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the appointment of Lauren Wetzel as President of North America, Global Strategy and Operations. InfoSum is the world’s first decentralised marketing infrastructure that enables companies of every size and industry to collaborate across first and second-party data sets, without ever moving data between parties. […]
DKMS, the leading international blood cancer charity, has appointed The Gate in London as its lead UK marketing communications agency. The Gate won the business following a competitive pitch process, run by Oystercatchers and conducted virtually due to Covid-19 pandemic. With over 10 million registered donors, DKMS is the largest international donor centre across seven […]
Wunderman Thompson, a WPP company, today announced that Ezinne (Kwubiri) Okoro has been appointed to the newly created role of Global Chief Inclusion, Equity and Diversity Officer. Ezinne joins the network this month, based in New York, and will report to Wunderman Thompson Global CEO, Mel Edwards. Ezinne is an inclusive leader, change agent and champion for progressive change. As […]
Who Wot Why is expanding with three new members of staff: Amy Vills, who joins as account director, and the junior creative team Daniel Scott and Rebecca Conyngham-Hynes, AKA Bex and Dan. Amy starts on October 1, working on Sky Betting & Gaming, and SIMBA Sleep. She reports to Charles Faircloth, Client Partner at Who […]