Mobile Video Ad Spend has Almost Tripled in 2015

Mobile Video Ad Spend has Almost Tripled in 2015

Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]

TBWA\Helsinki Is Turning a Nissan Qashqai Into a PlayStation Controller

TBWA\Helsinki Is Turning a Nissan Qashqai Into a PlayStation Controller

Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a deal covering the periods from 2014/2015 to 2017/2018. With the Nissan Controller, created by TBWA\Helsinki, fans will be once again at the heart of Nissan’s partnership. The Controller looks to engineer unexpected moments of fan excitement to […]

Jeremy Clarkson can’t resist dig at BBC in Amazon Fire TV ad

Jeremy Clarkson can’t resist dig at BBC in Amazon Fire TV ad

Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon. Amazon’s new ad by Lucky Generals for the Fire TV Stick will air tomorrow during the Rugby World Cup Final. Clarkson, the former Top Gear presenter who famously […]

Mii avatar chat app to spearhead Nintendo’s first foray into mobile

Mii avatar chat app to spearhead Nintendo’s first foray into mobile

Nintendo has unearthed details about its landmark entry into mobile gaming, revealing its first title, a free-to-play chat app called Miitomo. The app, produced by mobile developer DeNA, enables the Nintendo community to communicate with each other using their customisable Mii avatars. Details of what the game will entail are few and far between and […]

Priority Pass launches global brand refresh by Designate

Priority Pass launches global brand refresh by Designate

Priority Pass, part of the Collinson Group and the original and world’s largest independent airport lounge access programme, announces a refreshed brand proposition designed and delivered by strategically-led creative agency Designate. The newly designed brand identity and marketing collateral, which has been rolled out globally and translated into twelve languages, gives Priority Pass a contemporary […]

Blippar Acquires AR Try-on Platform Binocular

Blippar Acquires AR Try-on Platform Binocular

Ad platform Blippar, which delivers AR content and experiences triggered by real-world objects and tags, has acquired augmented reality firm Binocular, which creates AR applications and specialises in virtual try-on technology. Binocular came to the world’s attention last year when it won the Cannes Lions Bronze award for best use of technology for its work […]

Giffgaff’s House of Horrors Will Scare You Out of Your Mobile Contract

Giffgaff’s House of Horrors Will Scare You Out of Your Mobile Contract

giffgaff, the multi-award winning, contract-free mobile network has released an immersive short film entitled ‘House of Horror’ to reveal the everyday fears of its members. giffgaff’s House of Horrors is a two-minute, horror film created based on a simple Facebook post back in August, which asked giffgaff members to share their greatest fears. The five […]

An Inside Look At Netflix’s Impressive Rebranding Campaign

An Inside Look At Netflix’s Impressive Rebranding Campaign

Netflix has been building quite a reputation for themselves, with “Netflix and Chill” quickly becoming part of everyday vocabulary. New York-based creative studio Gretel carried out the rebranding of Netflix. Using the stack as a visual metaphor and identity system, the agency was able to feature the many services and products that Netflix offers in […]

Samsung + World Surf League launch pioneering 360 VR film via Rapid VR and Cheil Worldwide

Samsung + World Surf League launch pioneering 360 VR film via Rapid VR and Cheil Worldwide

Sydney-based Rapid VR has again explored new frontiers in the development of 360 degree immersive virtual reality (VR) video content with a new 360˚ VR film created in partnership with the World Surf League (WSL) and Samsung featuring former WSL World Champion CJ Hobgood via agency Cheil Worldwide. Directed by renowned surf filmmaker Taylor Steele […]