Perfect Marc Jacobs celebrates self-love, authenticity and individuality in exclusive Ocean Outdoor campaign

Perfect Marc Jacobs celebrates self-love, authenticity and individuality in exclusive Ocean Outdoor campaign

Marc Jacobs International and Marc Jacobs Fragrances, part of Coty Inc. [NYSE: Coty], supports the UK launch of the brand’s latest women’s fragrance, Perfect Marc Jacobs, with an exclusive out of home campaign in four cities via Ocean Outdoor. The campaign combines high impact outdoor sites with experiential activity at Westfield London and a showcase on the […]

MediaSense Expands Client and Business Operations Teams With Senior Hires

MediaSense Expands Client and Business Operations Teams With Senior Hires

Independent global media advisor, MediaSense, announces three senior additions, joining from Accenture to its Client and Business Operations teams. Aparna Potdar joins as Head of Operations, Nicola Poynter joins as Head of Products and Julian Smith joins as Business Director.  Potdar, Poynter and Smith all have extensive media advisory, media analytics and operational management experience […]

Maynards Bassetts asks the nation to ‘Set the juice loose’ once more

First work from VCCP

Maynards Bassetts asks the nation to ‘Set the juice loose’ once more

From Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation’s favourite brands, creative agency VCCP chose to look to the juicy history of […]

CP+B Brazil creates never-before-seen video of Brazil’s most popular ‘90s rock band to promote the launch of Tony Hawk’s Pro Skater 1+2 in the country

Confisco, from Charlie Brown Jr. will be on the soundtrack of Tony Hawk’s™ Pro Skater™ 1+2

CP+B Brazil creates never-before-seen video of Brazil’s most popular ‘90s rock band to promote the launch of Tony Hawk’s Pro Skater 1+2 in the country

When Activision Publishing, announced Tony Hawk’s™ Pro Skater™ 1+2, gamers around the world celebrated. In Brazil, however, there was an even bigger commotion. Fans of skateboarding, music, and video games wanted more. They wanted the music of Charlie Brown Jr. – one of the most popular Brazilian bands among skaters – to be included in […]

Aussie expat freelance creatives David Simons and Gooch Richards have launched #FrontlineToTheFrontRow

...to thank frontline workers for their hard work during COVID-19. The social-led campaign, which asks fans to nominate frontline workers for front row seats, has been live across the Super Rugby competition in NZ since June.

Aussie expat freelance creatives David Simons and Gooch Richards have launched #FrontlineToTheFrontRow

Says Simons: “Frontline to the Front Row kicked-off with the Auckland Blues, who were big fans of the idea from the start. Once we had them on-board, the Highlanders, Hurricanes and Chiefs were quick to follow.” “The campaign has been incredibly well-received by the fans, leading the Blues to continue participating for every home game […]

Dark Horses captures the thrill and excitement that only comes with opening brand new football trading cards in first campaign for Panini

Dark Horses captures the thrill and excitement that only comes with opening brand new football trading cards in first campaign for Panini

As the 2020/21 football season prepares for kick-off, Panini is launching its official Premier League Adrenalyn XL trading cards with a new campaign from Dark Horses. The agency won the project in May.  The campaign, which breaks on TV on September 3rd, showcases the timeless anticipation and excitement collectors feel when they get their hands […]