Detroit-Based Agency Bolsters Digital and Creative Talent
Full-service, Detroit-based advertising agency Doner announced the appointment of Ryan McKone as Senior Vice President, Director of Digital Strategy, and Carla Butwin as Vice President, Creative Director. “Our clients look to us to keep them on the cutting edge of digital content creation and execution,” said David DeMuth, CEO at Doner. “In recent years, we have propelled […]
Online marketplace app, Shpock, has appointed Red Brick Road and Goodstuff to re-launch the brand in the UK.
Following a competitive pitch process, Shpock has appointed Red Brick Road as lead creative agency and Goodstuff as lead media agency to launch their new brand positioning in the UK. The global brand launch includes a new brand identity and brand positioning for Shpock which is encapsulated by their new brand line, “The Joy of […]
To mark Record Store Day, O2, the UK’s No. 1 Network, have produced a series of limited edition vinyls to celebrate the full-length release of the soundtrack from its brand-new TV advert, ‘You & Me Song’ by Joy Crookes. With O2’s rich heritage in music, the mobile operator prides themselves in supporting up and coming […]
Brand design agency Lewis Moberly has appointed Ben Sillence, former Global Design Manager of Maltesers and Dove Galaxy, as a Director of Strategy with immediate effect. Since its foundation in 1984, Lewis Moberly has worked with some of the most well-known and best loved consumer brands including Johnnie Walker, Selfridges and Waitrose Cooks amongst others. Most recently, they have […]
Initiatives are part of a commitment designed to open up the advertising industry to people with different perspectives, experiences and backgrounds
As part of its 50th anniversary celebrations, Saatchi & Saatchi is launching a new roadmap designed to improve entry into the advertising industry for Black, Asian and Ethnic Minority talent, and those from low social mobility backgrounds. Saatchi & Saatchi was founded in 1970 by two brothers, the sons of Iraqi Jews who escaped persecution in Iraq […]
41% of companies now focus brand purpose on doing good, rather than products 27% of companies now put ad budget behind promoting purpose
As consumers increasingly stand up to what they see as bad corporate behaviour, more companies are focusing their ‘purpose’ on helping to improve the world as a central part of their business and marketing strategy. Today, 41% of major businesses adopt a brand purpose that is focused on the positive impact they can have on […]
Award Winning Creative Director Charlotte Adorjan has launched an Online writing course.
The online course has been created to give people the tools and strategies to create persuasive copy that moves people to action. Adorjan believes lack of confidence is holding many women back, but by boosting their knowledge and learning how best to sell themselves, more women will be encouraged to write – either for their own ventures […]
The Kings of the Premier League relaunches across linear and social, reinstating Budweiser’s claim to The King of Beers throne through its partnership with the Premier League as Official Beer Partner
Sky Media and Budweiser today announce the renewal of their collaborative Premier League review show Kings of the Premier League on Sky Sports, which relaunches this Friday. On the back of the show’s resounding success during the 2019/20 season, Sky Sports presenter Adam Smith will return to the set to host the 30-minute show, which will air at 8pm on […]
Facebook and Instagram users can support small businesses with a pledge frame, an Augmented Reality (AR) powered Instagram filter or by simply using the hashtag #LoveLocal.
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region, which have been among the hardest hit during the COVID-19 pandemic. The campaign will amplify the voice of local SMBs, shed […]
Fast-growth fitness company Freetrain awards press office brief to the Sport & Fitness team
Freetrain, creators of an innovative piece of training equipment that supports hands-free carrying of your mobile device, have appointed leading PR agency The PHA Group with a brief that spans product placement, journalist and influencer engagement, and business profiling, as it continues to grow exponentially. The Birmingham based fitness company provide an alternative solution to phone holder armbands/belts […]