New £1.5 million digital schools’ platform follows success of ‘This Girl Can’
With nearly a third (29%) of young people currently doing less than 30 minutes physical activity per day, and engagement amongst teen girls being the lowest of any group, Sport England is extending its ‘This Girl Can’ campaign – that inspired over 3.9 million women to get active – into schools. The organisation is investing £1.5 […]
Out There Media appoints industry leader Donald Mokgale as CEO of Sub-Saharan Africa
Out There Media (OTM), a global leader in mobile advertising and data monetisation, has today announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa who started his position on 1st September 2020. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and […]
As part of a major brand overhaul, developed in collaboration with global agency Bulletproof, TENA underwent a taboo-busting repositioning exercise that shrugs off the outdated notion that incontinence should be embarrassing, or stop you living the life you want. Bulletproof were appointed to work with TENA in 2016. Essity approached Bulletproof to build a distinctive […]
DIESEL announces the launch of its Fall 2020 campaign, which is rooted into one of denim’s key, longstanding elements: memory. Denim gets better with experience and becomes a sort of wearable record of the times you’ve had. The pen marks on the pocket? Doodles during a long flight to a faraway location. The scrape at […]
Featuring surprising real stories from older people
A new film from Cadbury Dairy Milk captures some of the unexpected stories the older generation can share with us and inspires the nation to do the same. Don’t ask about the weather or what someone had for dinner – ask an older person you know about all their adventures. As part of the next […]
Paddy Power and VCCP have today launched a new campaign for Paddy Power Bingo with a special Drag Race twist, which gives customers the chance to drive away in a brand new Mini Cooper. Customers will need to correctly guess how many bingo balls can fit inside the car for a chance to win. Or, […]
A small business project powered by the Samsung Galaxy Note20
Over the last six months, tens of thousands of businesses in Israel have been affected by the coronavirus outbreak. So for the launch of the new Samsung Galaxy Note 20, Leo Burnett Israel decided to help 20 small businesses owners and connect them with the leading digital creators in Israel. We handed each of our […]
VCCP Health has further strengthened its client service team with the appointment of Sarah Verhoeff as Business Director. Sarah has over 20 years’ of experience in advertising, with a specialisation in the healthcare sector. Originally focused on the strategic alignment of professional and patient communications, Sarah has worked across dozens of therapy areas, via all […]
Independent brand agency, Design by Structure (Structure) has announced the appointments of Olly Chubb to the role of Strategy Director and Fara Darvill to the role of Growth Director this month. Chubb brings 15 years of experience to the agency, having led the strategy and a team at Portland, oversaw cultural insight at Mother, and […]
Stoptober campaign launched in partnership with leading respiratory and cancer charities in the UK.
● PHE launches Better Health – Stoptober campaign to encourage the nation’s 6.1 million smokers to put their lungs first and make a quit attempt this October
● The multi-media campaign will be supported through PR, social, radio, out of home and video on demand activity, which includes the release of a new creative which illustrates in a novel way the detrimental impact that smoking cigarettes has on our lungs
● Campaign is a cross-agency collaboration between freuds, M&C Saatchi, Wavemaker, OmniGOV, 23Red and Parkhouse agency.
This year the campaign, which sits under PHE’s new Better Healthbrand, is focusing on the improvement of lung health through quittingsmoking. Developed by M&C Saatchi, the new campaign employs a strikingmetaphor that references how smoking damages lungs and reminds smokersthat there is no better time to quit. The campaign, costing approximately £1million, will run across […]
