The complete brand refresh led by FutureBrand is a timely and positive boost for customers as stores re-open across the country
FutureBrand ‘ latest work: a total refresh of the Currys PC World brand. The new bright and optimistic visual identity, which will be rolled-out in both in-store and online shopping environments, now reflects Currys PC World’s passion for helping everyone enjoy amazing technology, alongside the brand’s core values of being modern, stunning, witty, infectiously passionate and a […]
“Living in Lisbon means we’re in daily contact with the moods, majesty… and misery of our Ocean. The plastic washing up on our beaches is a very real and obvious threat. But there’s an awful hidden danger we barely notice — the degraded plastic particles we’re all ingesting through water, which have infiltrated the system. […]
Bibby Financial Services (Bibby) has launched a B2B campaign created by London-based creative agency, AML Group, that communicates the organisation’s ongoing commitment to supporting SMEs. Accounting for 50% of turnover in the UK private sector and three-fifths of employment, SMEs are the backbone of the UK economy and many are currently weathering unprecedented challenges and […]
The World has been turned Upside-Down! Chemicals we once demonised for killing the environment are now heralded for helping to keep us safe. Covid is forcing us to make some tough choices between looking after our families today and protecting their futures tomorrow. Over the last four months, we’ve become almost obsessive in our cleaning rituals. Is […]
Suzuki and creative innovation network Iris, have launched a new integrated campaign to help get Britain’s drivers back on the road. Sales in the auto industry are down 89% year on year thanks to Covid-19, but now that the government has given car dealerships the green light to re-open, Suzuki is racing ahead to show […]
Toyota’s all-new Highlander campaign “GO HIGHLANDER,” originally scheduled to air in April, will begin airing today through 30th August. Toyota’s agency partners – Saatchi & Saatchi, Burrell Communications, Intertrend, Conill Advertising, and Zenith (placing TV and outdoor media buys) – worked together on the launch of the campaign to showcase creative that highlights the 2020 Highlander’s enhanced power, dramatic new […]
People have different attitudes towards COVID-19 depending on their age and gender, according to new research by The Futures Lab. Uncovering a ‘COVID Divide’, the results suggest that brands need to tailor their marketing campaigns to reflect the differences in order to maximise effectiveness. The study found that the pandemic is affecting younger people more […]
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, […]
Global digital marketing agency Croud appoints Emil Bielski, former Chief Strategy Officer at iProspect, as UK Managing Director. This appointment follows the agency’s recent £30m investment deal with LDC, the private equity arm of Lloyds Banking Group. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including IWG, eve sleep, The […]
Free The Birds, the independent design agency, has created a bold brand identity, strapline and manifesto for Ann Summers’ new range of sustainable lingerie, called Knickerbox (KBX) Planet. At the heart of the brand is a distinct, black and white three-line KBX logo and a bold mission statement: Be Bad Do Good. This is because although KBX […]
