During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, […]
Global digital marketing agency Croud appoints Emil Bielski, former Chief Strategy Officer at iProspect, as UK Managing Director. This appointment follows the agency’s recent £30m investment deal with LDC, the private equity arm of Lloyds Banking Group. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including IWG, eve sleep, The […]
Free The Birds, the independent design agency, has created a bold brand identity, strapline and manifesto for Ann Summers’ new range of sustainable lingerie, called Knickerbox (KBX) Planet. At the heart of the brand is a distinct, black and white three-line KBX logo and a bold mission statement: Be Bad Do Good. This is because although KBX […]
● We Are Social will be responsible for Lidl’s social media marketing, influencer marketing and community management ● The appointment follows a competitive pitch process
Lidl GB announces the appointment of its new retained social agency, We Are Social, following a competitive pitch as the retailer sought to explore new multichannel support. The team will be led by We Are Social’s Business Director Kelly Cross and Account Director, Richard Burgess with the agency responsible for all of the retailer’s social […]
New role to drive commercial opportunities and product strategy as programmatic needs of advertising principals become increasingly sophisticated
IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, today announced the appointment of Parag Vohra as Vice President of Principal Partnerships for its Global Solutions Group. Based in New York, Vohra will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients – […]
Argos is challenging the nation to make the most of their summer with a new, fun-filled advertising campaign that inspires viewers to seize the day. Set in a back garden, the advert centres on a family trying to enjoy a sunny day. The opening scene feels very every day, even a little boring, before the […]
Today, Spotify and Omnicom Media Group announced the largest global, strategic podcast advertising partnership to-date. Through this partnership, clients of Omnicom Media Group agencies Hearts & Science, OMD and PHD will be at the forefront of the next era of podcast advertising powered by Spotify’s innovative, first-to-market podcast ad tech, best-in-class audience intelligence, and will have first-mover access to […]
Starcom UK makes it more accessible to measure viewability and brand safety metrics for paid social campaigns with Integral Ad Science
Starcom, the human experience company, has today announced the expansion of its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns. IAS provides detailed insights into viewability and ad exposure duration, which will help Starcom improve brand safety, as well as ad fraud, within […]
NEW TACTICAL CAMPAIGN FROM BEGAMBLEAWARE AND THE SAFER GAMBLING BOARD
BeGambleAware, the initiative from independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, has launched a tactical campaign starring ex-England international goalkeeper David James MBE, as it seeks to help people keep ‘Bet Regret’ in check following the return of the Premier League. The push was created in […]
By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The views expressed here are her own.
Discrimination based on the colour of one’s skin has been prevalent in India for thousands of years. Its evil roots buried deep in the ancient Caste system, an abhorrent (and banned) practise that enables some to live a life of privilege and others to live out their days on the poverty line. The name for […]