NCOA partners with Lyft to make free rides available to caregivers of homebound older adults
The National Council on Aging (NCOA) is partnering with Lyft to meet the critical transportation needs of caregivers who are supporting homebound older adults during the COVID-19 outbreak. Lyft is piloting the project with NCOA member senior centers AgeOptions, Oak Park, IL; Brookline Senior Multi-Service Center and Transportation Resources, Planning & Partnership for Seniors (TRIPPS), […]
JW Player announces three new video advertising solutions to improve the effectiveness of digital media campaigns and reduce wastage. Now, brands and their agencies can now target their video campaigns based on brand safety and content relevance analysis of the video itself, rather than text on the web page hosting the video. Advertisers can also […]
Wunderman Thompson & the Colombian Down Syndrome Corporation Launch Up Syndrome, created to portray the condition in a new, more positive light
While the world struggles with Covid-19, the Colombian Down Syndrome Corporation, in collaboration with Wunderman Thompson Colombia launched Up Syndrome, a new campaign following World Down Syndrome Day (March 21). By changing the word “down” and the stigma attached to it, the Colombian Down Syndrome Corporation and Wunderman Thompson Colombia seek to change the negative […]
Independent creative agency isobel has appointed Lisa Roscoe to the role of Business Director – ten years after completing an account management internship at the agency. Following her time at isobel Lisa left to join Leo Burnett where she became an Account Director. She then moved to Aesop before re-joining isobel. Paul Houlding, CEO of isobel says: “Lisa showed fantastic potential 10 years […]
In difficult times, small gestures can make a great difference. That’s why Brazilian branding consultancy GAD’ has created “Your Brand also Stays at Home”, an initiative that offers for free an open brand, a graphic sign, that all companies can use in an immediate, simple and practical manner, to support the social pledge #stayhome, which […]
VMLY&R wins brief to lead strategy and creative on campaign
to inspire millennials and Gen Z on social platforms
VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity. Having won the competitive pitch, VMLY&R London […]
Global WPP media agency Mindshare today announces the launch of the Tommy’s Midwife Voice Skill as part of its partnership with pregnancy research and information charity Tommy’s. The Skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions that can cause many pregnant women anxiety or […]
ES Magazine’s Editor in Chief Laura Weir has promised to continue providing information and entertainment to readers adapting to the new normal that is everyday life. As of next week, ES Magazine will be delivered by door drop for the very first time to 26 neighbourhoods in zones 2 and 3. Readers can also grab […]
“We Are the Countervirus”, meant to help promote practices to minimize the spread of the coronavirus. Independent agency, Madwell, launched it in collaboration with digital outdoor trade association DPAA Global. The campaign will be running starting this week in the US, Canada, United Kingdom, Mexico, Brazil and beyond, via digital media and a variety of digital OOH, ranging […]
What does it mean for established TV platforms? Pay TV platforms face a dual threat from SVOD services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower cost alternative for consumers. In response to this, we are seeing Pay TV […]