New management appointments announced at Proximity Worldwide

New management appointments announced at Proximity Worldwide

The newly created Omnicom Precision Marketing Group, announced two management appointments at Proximity Worldwide. Doug Worple, currently Chairman of Barefoot Proximity in Cincinnati, has been promoted to the new role of Chief Executive Officer, overseeing strategic development for the network, its offer and its commercial performance. Mike Dodds, currently Managing Director of Proximity in Europe, […]

Gap team with Yard NYC to launch new “Meet Me in the Gap” campaign

Gap team with Yard NYC to launch new “Meet Me in the Gap” campaign

Iconic American clothing brand, Gap is launching its newest instalment of their “Meet Me in the Gap”campaign, on September 18th, in collaboration with Yard NYC. The campaign, which launched in late July, demonstrates the magic that can happen when you bring unexpected people together – going beyond simply telling to actually showing what it means to […]

Tribal Worldwide London Appoints Rising Star as Creative Director

Tribal Worldwide London Appoints Rising Star as Creative Director

Jade Tomlin, former Hugo & Cat Creative Group Head, has joined Tribal Worldwide London as a Creative Director. Working alongside Creative Directors Stuart O’Neil and John Cleave, Tomlin will report directly into Executive Creative Director, Victoria Buchanan and will work across all clients and brands. An industry rising star, Tomlin has had an impressive career […]

Advrty releases an immersive advertising platform for virtual reality

Advrty releases an immersive advertising platform for virtual reality

Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

Consumer response to the iPhone launch remains underwhelming according to Future Thinking

New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]

Pet Food Brand Harnesses Shoppable Content to Feed Customer Needs

Pet Food Brand Harnesses Shoppable Content to Feed Customer Needs

Inspired Pet Nutrition, the family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them. IPN has been working with add to basket tech firm Adimo to enable customers […]