Etcetera Amsterdam Teams with Burger King to Unveil ‘the Worst’ Campaign Ever

Etcetera Amsterdam Teams with Burger King to Unveil ‘the Worst’ Campaign Ever

 Burger King has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’. As Burger King is known for flame-grilling since 1954, the campaign […]

Serviceplan and Strellson create first online shop to accept likes as currency

Serviceplan and Strellson create first online shop to accept likes as currency

For brands navigating the digital age where the Bitcoin is becoming a credible currency, likes are the new social platform currency rapidly catching up with real money. Strellson and Serviceplan were ahead of the curve with ‘The Like Shop’, which enabled fashion lovers to purchase the Spring/ Summer 2017 collection with likes instead of money. […]

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City Announces Sponsorship of ‘Britain’s Brightest Family’ on ITV

Cathedral City, one of the UK’s favourite cheese brand, returns to TV screens this January, sponsoring brand-new ITV family quiz show Britain’s Brightest Family. The sponsorship, arranged through media agency UM, launches on 10th January and is supporting episodes of ITV’s new family-focused knock-out quiz hosted by The Chase Governess, Anne Hegerty. It marks Cathedral […]

American Tourister announces football superstar Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister announces football superstar Cristiano Ronaldo as its 2018 Brand Ambassador

American Tourister, leading international luggage brand, announced the signing of international football superstar, Cristiano Ronaldo, as its new brand ambassador for 2018. Five-time winner, a world record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014, 2016, 2017), the former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker has won […]

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.  Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]

Which? appoints Charlotte Cool as Group Communications Director

Which? appoints Charlotte Cool as Group Communications Director

Which? is pleased to announce the appointment of Charlotte Cool to the newly created post of Group Communications Director. Charlotte will lead external and internal communications across the Which? group, continuing to build its membership and its impact in making consumers’ lives easier, safer and fairer. Charlotte joins Which? from ASDA where she was Vice […]

Trainline launches ‘Blockbuster’ brand idea with company’s biggest ever ATL investment

Trainline launches ‘Blockbuster’ brand idea with company’s biggest ever ATL investment

 Trainline, Europe’s leading independent train and coach platform, is launching a new brand platform called ‘Wonderfully Predictable’, in a move away from one-off TV ads and campaigns. The platform will highlight how the innovative tech company provides accessible, personalised travel information through its app to help make journeys easier and more straightforward. The brand […]

Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer. Based in New York, Oleg will develop and deploy Wavemaker’s platforms suite globally.  He’ll work closely with GroupM’s global Platforms team and key clients and prospects to connect Wavemaker’s data and products to [m]Platform, turning audience […]