Diagonal View Appoint Joe Nilsson Director of Strategy & Syndication

Diagonal View Appoint Joe Nilsson Director of Strategy & Syndication

Following the announcement earlier in 2017 of Sky’s acquisition of digital content producer, Diagonal View, Joe Nilsson joins the ever growing team in central London as Director of Strategy & Syndication. Joe will develop Diagonal View’s syndication business and help develop new show properties for global channels and platforms. Nilsson, formerly VP of Commercial at the […]

New survey by Gekko reveals retail staff are more influential than celebrities and vloggers

New survey by Gekko reveals retail staff are more influential than celebrities and vloggers

The results from a recent survey published today by field marketing agency Gekko entitled ‘Shopper Influencers’ reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. […]

Discover a World of Flavour with New Rowse Taste Discoveries Range Designed by BrandOpus

Discover a World of Flavour with New Rowse Taste Discoveries Range Designed by BrandOpus

Leading strategic brand packaging design agency BrandOpus has been working with Rowse to launch Taste Discoveries, a range of honeys sourced from around the world for their distinctive flavours. The new premium range of honey has been carefully selected from across the globe to introduce unique flavours and textures. The range includes a rich Australian […]

Cobra Embarks on Worldwide Foodie Road Trip in New Campaign by VCCP

Cobra Embarks on Worldwide Foodie Road Trip in New Campaign by VCCP

As part of Cobra’s ‘Brewed Smooth for All Food’ campaign created by VCCP, the multi award-winning beer brand is setting off on a worldwide road trip, to demonstrate how Cobra is the perfect partner for all food. Celebrated in a new advertising campaign launching on 10th November in cinema and online, the Cobra Food Truck […]

Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the […]

Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event

Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event

Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a […]

Unique Codes for Irish Luxury Captured by Nude Brand Creation for Exclusive Whiskey, Midleton Very Rare

Unique Codes for Irish Luxury Captured by Nude Brand Creation for Exclusive Whiskey, Midleton Very Rare

Nude Brand Creation unveiled its redesign for Midleton Very Rare Vintage 2017, the 34th edition of one of the most exclusive whiskeys ever produced in Ireland. The luxury branding and packaging design agency developed a unique set of luxury codes, inspired by Irish literature and craftsmanship, to reflect the precious nature of the liquid. A […]