New consumer sentiment analysis shows the impact that the spread of the global Covid-19 virus is having on UK brands, from private healthcare to social media. Private healthcare firms, such as HCA, are experiencing the most significant drop in consumer sentiment, according to data intelligence gathered by brand management agency proquo ai. Stockpiling has seen consumers turn […]
Wales has announced that it is to introduce a ban on single use plastics ban including plastic straws, cotton buds and balloon sticks from 2021. England and Scotland’s restrictions on plastic straws and plastic drinks stirrers are due to come into force this year too but the consultation in Wales goes further and is in […]
New Knitting And Crochet Scheme To Benefit Disadvantaged Children and Self-Isolating Creatives
It’s safe to say we all have a lot more free time on our hands at the moment. So it’s good timing that Give a Knit, a new knitting and crochet charity scheme, launches today (19 March 2020) Give a Knit, founded by creatives Chloe Bishop and Tasmin Lobley, at digital agency Waste, aims to benefit the mental health […]
The National Institute of Medical Herbalists the UK’s largest, and oldest regulator of herbal practitioners promotes the benefits, the efficacy and the safe use of herbal medicine. With an increasing number of people choosing a more holistic approach to their health and well-being, the institute needed to stand out as the go-to ‘Natural Authority’ for all-things herbal […]
To help raise awareness about the care needed to avoid the infection and spread of the coronavirus, GUT and Mercado Libre designed an alternative logo, in which the shaking hands are replaced by an elbow bump. Since last friday, the brand changed the logo at all its points of contact from the e-commerce platform to LinkedIn, for as long as necessary. “Mercado Libre is a […]
Marketing Leaders Must Develop Contingency Plans to Address Changing Customer Needs and Disruptions to the Workplace, Events and Tactics
Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner, Inc. “CMOs who wait for shifts in customer perceptions and needs, interruptions to supply chains and operations, or […]
Impero, the creative agency for impatient brands, has boosted its senior leadership team with three hires – Chris Tyas as its first Chief Strategy Officer, Kate Preece as Client Operations Director, and Alastair Mills as Creative Director. Tyas joins from We Are Alexander where he was European Director of Strategy, a role he held since […]
DocuSign announced Rob Giglio as the company’s new chief marketing officer (CMO). Rob was previously with Adobe, where he helped architect the growth strategy for Adobe’s self-service cloud business and oversaw significant international expansion. As CMO, Rob will own all demand generation, self-service sales, digital, creative, and brand functions for DocuSign. Source: DocuSign
- Promotions recognise work for clients including UNILAD and Cadbury Creme Egg
- Move will enable Executive Creative Director, Neale Horrigan, to step away from day-to-day running of creative department
Creative agency ELVIS has promoted Associate Creative Directors, James Hudson and Rob Griffiths, to the role of Creative Director. The promotions have been made in recognition of the award-winning work that Hudson and Griffiths have led since joining the agency. Their recent campaigns include the UNILAD ‘Blood Without Bias’ initiative, which sought to end discrimination against gay and […]
International creative agency, JDO, has today announced the appointment of two senior hires to its client services team. Peter Droy joins as Head of Client Services and Helena Graves as Client Business Director. The appointments reflect an extended period of growth for the award-winning international creative agency with offices in Tunbridge Wells, London and New York. […]
