Ragged Edge reframes financial planning from net worth to self-worth in rebrand for advisory app Multiply

Ragged Edge reframes financial planning from net worth to self-worth in rebrand for advisory app Multiply

Around 16 million people in the UK have been priced out of financial advice. To bridge this gap, Multiply – the UK’s first FCA-approved automated financial advisory app – provides free expert advice that challenges people to live up to their financial potential. Today, Multiply unveils a rebrand developed in partnership with London-based branding agency […]

Could Public Hacking be the new activism?

Meet with the tech entrepreneur who took on the Czech government.

Could Public Hacking be the new activism?

When Tomáš Vondráček, CEO and founder of WMC/Grey in Czech Republic, along with millions of other Czechs, woke up one morning to the news that the government was awarding, without a pitch process, a 16 million euros contract to a company to build a website to register for highway vignettes, he couldn’t take it anymore. […]

The AdForum Business Creative Report 2019

What were the most awarded campaigns, agencies and clients by business sector last year?

The AdForum Business Creative Report 2019

Now in its third year, the Business Creative Report remains a unique ranking of the most awarded campaigns in individual business sectors. Based on the results of more than 30 different awards around the world, it is the only ranking of its kind. It was compiled using a points system. Each awards show is assigned […]

Former Dentsu Aegis CEO Jerry Buhlmann Joins Digital Agency Croud As Non-Exec Chairman

Former Dentsu Aegis CEO Jerry Buhlmann Joins Digital Agency Croud As Non-Exec Chairman

Global digital marketing agency Croud today appoints Jerry Buhlmann, former CEO of Dentsu Aegis Network, as non-executive chairman, in the wake of record growth and a recent multi-million pound investment for the independent business. Buhlmann’s focus will be to support the management and Board of Croud and accelerate the agency’s global growth, taking Croud’s unique […]

Wavemaker gives UK Government’s Go Ultra Low campaign a voice with launch of Amazon Alexa and Google Assistant App

Wavemaker gives UK Government’s Go Ultra Low campaign a voice with launch of Amazon Alexa and Google Assistant App

Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has launched its new Electric Vehicles Voice App developed by Wavemaker. The Electric Vehicles Voice App will be part of a national ad campaign across radio, out of home, digital display, broadcast VOD and social. The creative, developed by […]

With Jersey 24, Brahma and Bahia wear the #NumberOfRespect and invite other teams to join the campaign

A Soccer Club from Salvador heads the movement against the taboo in soccer and Brahma takes the initiative to more teams around Brazil. Botafogo, Fluminense, Santos and Flamengo teams are the first to join. The action was created by agency Africa

With Jersey 24, Brahma and Bahia wear the #NumberOfRespect and invite other teams to join the campaign

Last Tuesday (28), the defender Flávio, who plays for Bahia, entered the pitch wearing a jersey featuring number 24. An apparently simple action, but that is still risky in the world of Brazilian soccer due to a taboo that is long updated and in need of revision. The stigma surrounding the number was originated in […]

‘The Beauty of Live’ Report Reveals Live Music Events Are the Global Launchpad for Beauty and Grooming Trends Among Gen Z and Millennials

‘The Beauty of Live’ Report Reveals Live Music Events Are the Global Launchpad for Beauty and Grooming Trends Among Gen Z and Millennials

Live Nation, the world’s leading live entertainment company, released “The Beauty of Live,” a report that captures makeup, skin care and grooming trends among Gen Z and millennial live music fans before, during and after concerts and festivals across the U.S. and U.K.  Live music events are the ultimate playground for beauty inspiration and experimentation, […]

Adtrak Brand & Website

Adtrak Brand & Website

Adtrak, a leading digital marketing agency based in Nottingham, has announced the launch of an exciting company rebrand and new website. The new brand forms part of Adtrak’s extensive change programme, ‘Change for Growth’, which was developed to improve the agency’s client experience, facilitate growth and reinforce its reputation as a great city-centre employer. The […]