Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – a timely […]
Celebrity Cruises launches multi channel media campaign with new brand film on Christmas Day
Celebrity Cruises launches its new brand film, Wonder Awaits, across multiple channels this Christmas, kicking off with a TV spot during The Great British Bake Off on Channel 4 on Christmas Day. Celebrity Cruises will advertise on Channel 4, Sky and – for the first time – ITV, for two and a half months supported with […]
Miami-based indie shop GUT has been chosen to lead creative for the PHILADELPHIA brand as its agency of record. GUT worked with the PHILADELPHIA brand in 2019 on a project basis and launched the talked-about campaigns like “Bagel that”, a device that can turn anything into a bagel, and the hilarious Thanksgiving conspiracy theory “Wait, is that a Cheesecake?” “We are extremely honored for the trust that the PHILLY team […]
Campaign spearheaded by FF Los Angeles shines a spotlight on local impact of climate change
Despite scientific evidence, decades of diplomatic summits and repeated calls for action, some people still do not believe that climate change is real, and impacting us today. However, it seems that more people are willing to accept that change is afoot when confronted with it at a local level. Fridays For Future, the international movement […]
Trufalie by AVK is a Ukrainian brand of truffle candies. For many years, they have positioned themselves as “candies of the exquisite taste” focusing on women. Here is what their communication looked like before.
Trufalie is He The first candy for men was created in Ukraine We know that this is the time of Christmas creativity. Christmas always means presents including sweets for women, children… and that’s it? How about sweets for common adult men? We live in a world of equal rights but how often did you see […]
Red Brick Road has been appointed as lead strategic and creative agency across EMEA and APAC by Proximo Spirits, the international drinks distributor whose brands include José Cuervo, Bushmills and Kraken. Red Brick Road’s appointment focuses on 1800, their mass-premium tequila brand. Red Brick Road have been briefed to develop international strategy and creative to […]
FCB Artgroup has launched a new print campaign created for Global Air, to encourage more people to book a flight and enjoy their favorite spots for travel to celebrate the new year. The Background / Idea Campaign: “New Year fares” New year plans and preparartions are coming soon.And for the people in Kazakhstan, destinations such as Rome, Moscow […]
CARREFOUR – LUMBERJACK from peter dietrich on Vimeo. Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. We meet a lumberjack who lives in the misty mountains. Alone with nature he grows his own kind of trees. In his tree nursery the trees […]
This Christmas #TheConnectedRestaurant brings families on two sides of the Atlantic, together around one table.
Powered by the Three network, in partnership with Samsung, this unique restaurant gave Irish families the opportunity to come together to share a Christmas meal like no other. This year’s Connected Restaurant connectedDublin with the most famous city in the world with a long-standing Irish connection, New York. Open for three days from Friday 6th – Sunday 8th December, The Connected Restaurant, helmed by American-Irish chef, Flynn […]
By Michael Poyser, Chief Analytics Officer of Ecrebo
Life can be tough for a chief marketing officer working in retail. As well as delivering the best customer experience across multiple channels, the pressure is on to improve the ROI from marketing campaigns and deliver personalisation in a world where consumers increasingly expect it. CMOs need to ensure that they communicate with customers at the […]