Baker Hughes “Look to Us” Campaign by Barbarian

Baker Hughes “Look to Us” Campaign by Barbarian

The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an […]

Consumers turned off by brand culture-killers

New research reveals consumers value ‘authenticity’, ‘commitment’, ‘relevance’ and ‘creativity’ in advertising, but brands aren’t delivering

Consumers turned off by brand culture-killers

 New analysis carried out by social media agency, Born Social, reveals the true value of culture-based advertising, but only for brands that get it right. Out of a survey of 1,000 UK consumers aged 16 to 40 years old, nearly 70% said they valued advertising campaigns that felt like they were a ‘natural fit’ to the […]

Melanie Goldsmith Launches New CBD Brand, POLLEN, To The UK

Melanie Goldsmith Launches New CBD Brand, POLLEN, To The UK

Today, POLLEN, a CBD brand created by Melanie Goldsmith, co-founder and MD of alcoholic confectionary company – Smith & Sinclair – has launched in the UK, available nationwide online as well as on shelves in London’s TheDrug. Store.  Launching with three ranges made with CBD derived from broad-spectrum hemp oil; Gummies, Drink Drops and a […]

CRM specialist Armadillo reaches 25% growth as it welcomes two new senior hires

CRM specialist Armadillo reaches 25% growth as it welcomes two new senior hires

Bristol-based CRM specialist, Armadillo, which works with major brands including Disney, McDonald’s and Carnival UK, has reached 25% headcount growth in 18 months as it makes a double hire.   Linzi Hole joins as Group Account Director following a year as Senior Account Director of B2B Agency, Modern. Hole has been brought in to spearhead Armadillo’s accounts with Disney and Carnival as key focuses. […]

Brands need to learn how to navigate a more heavily regulated internet, claims We Are Social’s Think Forward report

Brands need to learn how to navigate a more heavily regulated internet, claims We Are Social’s Think Forward report

The internet has historically been the wild west of content and communication, exempt from many of the rules and restrictions of the physical world. But as internet users, creators, platforms and authorities alike wake up to the consequences this culture of lawlessness has created, brands must learn to operate within a range of new constraints, […]

FAB tease fresh new look and open entries for The 22nd FAB Awards

FAB tease fresh new look and open entries for The 22nd FAB Awards

As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead. FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards programme in the world that focus solely […]

McCormick appoints Publicis Groupe Agencies as its new EMEA Creative & Media Partner

McCormick appoints Publicis Groupe Agencies as its new EMEA Creative & Media Partner

Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. This marks a new and exciting […]

In Brazil, Corinthians remembers Crystal Night with a Star of David in the shield

Initiative is inspired by the beginning of Nazi persecution of the Jews, and takes place in partnership with the Holocaust Memorial from São Paulo

In Brazil, Corinthians remembers Crystal Night with a Star of David in the shield

 After abolishing any stars of their uniform in 2012, considering that the team is more important than any title, Corinthians is going to the field this Wednesday (6), for the Brazilian Championship, with the yellow symbol on its shirt once again. This time, however, for a noble cause, which goes far beyond football. This week, […]

Michael Ireland appointed Head of Public Affairs at Radiocentre

Michael Ireland appointed Head of Public Affairs at Radiocentre

Radiocentre, the industry body for commercial radio, has promoted Michael Ireland to the role of Head of Public Affairs.  Michael joined the organisation in 2015 as External Affairs Manager, and was promoted to Senior Policy Manager last year. As an integral part of Radiocentre, Michael plays a leading role in engagement with Government, politicians, policy makers and […]