Havas Media Group continues to bolster its pioneering approach to creating meaningful media experiences for clients and consumers with the hiring of Dan Hagen as EVP, Managing Director, Global Head of Mx Development. Dan, who will report into Havas Media Group’s Global Chief Strategy Officer Greg James, will oversee the Development phase of Havas Media’s […]
Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s sparkling festive installation, inspired by Paris’ most iconic landmark – The Eiffel Tower. The magnifique 36-foot installation embodies the elegance and cheerful spirit of the world’s largest French beauty brand, brightening up the station with Lancôme’s signature pink pantone. […]
To drive awareness of the London charity Greenhouse Sports, Dark Horses, the sports creative agency, has brought sports and the arts together in one activation by creating two unique table tennis tables with Art of Ping Pong and artists Hattie Stewart and Rob Flowers. They will be open for anyone who wants to pick up a […]
In Barbie’s 60th year, the brand has partnered with Virgin Atlantic on a campaign that shows girls different careers at Virgin Atlantic Part of a Virgin Atlantic initiative to recruit more women into careers in STEM & Aviation by reaching younger girls Partnership includes primary school visits from real-life female pilots and engineers The campaign also launches a social initiative #SeeHerFly, dolls and on-board content
Virgin Atlantic and Barbie have teamed up on a multi-year partnership to show girls a variety of careers in STEM and aviation by reminding them that they can be anything. Originally created to show girls that they have choices, Barbie has had over 200 careers since her invention in 1959 and in the brand’s 60th year […]
Mention Me’s third annual research report into shopping trends has found 39% of the 2,000 UK consumers questioned do not plan to shop on Black Friday at all. However this is a sharp decrease from last year’s figure of 53% and 2017’s of 63%, suggesting that the annual shopping event might be gaining even more […]
New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors
Launching today, new research conducted by independent creative agency Initials’ technology and innovation unit LABS looks at how companies are approaching, developing and deploying MarTech. In order to explore why investment in MarTech frequently generates results that fall short of expectations, Initials surveyed 150 senior marketers on the issue. The research sought to pinpoint the root causes of the […]
Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, today announced the promotion of Peter Silvio to Chief Technology Officer. In this role, Peter, who has been serving in a Head of Engineering capacity since March, will continue to lead the Technology organization, partnering closely with Product […]
Influencer-led social campaign explores the relationship between banter and bullying
Instagram today launches its Banter or Bullying? campaign with anti- cyberbullying charity Cybersmile, to mark the start of Anti-Bullying Week (11-15 Nov). Seeking to draw attention to the fine line between banter and bullying, the campaign is backed by comedian Mo Gilligan and social media stars Zoe Sugg (founder of Zoella) and Chessie King, who will all be talking about their own experiences on the […]
The latest campaign from Latitude and CHE Proximity launches today across Australia and New Zealand. Marking a move to a Masterbrand approach, the campaign introduces Latitude’s new brand position of ‘Partners in Money’ as it evolves into an innovative online payments, instalments and lending business. The integrated campaign draws on the idea of a partnership […]
One of the most famous parks in Latin America, Ibirapuera Park, in São Paulo (Brazil), is so iconic to the city that its importance is often compared to that of Central Park to New York. Now, it has also become the architectural inspiration for the most recent launch of construction company Trisul, Oscar Ibirapuera, in […]