American Express is debuting a new marketing campaign, “I Got This,” to promote the refresh of its iconic Green Card in the US. The refresh is timed with the 50th anniversary of the Green Card, one of American Express’ most iconic cards. The brand first introduced it as “a new kind of money for world […]
Broadcaster and actress Laura Whitmore opened a beautiful, living bamboo oasis in Waterloo to launch Colgate’s first bamboo toothbrush with plastic-free packaging. Colgate’s bamboo toothbrush is an easy way for people to make a small, sustainable change for the better and is one of Colgate’s latest steps toward improving the sustainability profile of its products and achieving 100% recyclable […]
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products ahead of the general population, often once their value and use cases have been proven in media channels they trust. Launch marketing agency Five by Five surveyed 1,000 over-55s […]
The cold months of winter bring us much entertainment; the antics of Halloween, the joys of Christmas and the resolutions of the new year create a cosy consciousness, leaving us feeling all warm inside. However, a bothersome cold or persistent flu is inevitably enough to switch our festive spirit for one of disgruntlement, where our […]
Sausalito-based agency, BSSP have been named lead agency for yoghurt brand, noosa. As new entrants have taken over the category, BSSP is on a mission to help noosa carve out a spot in an increasingly cluttered space. Noosa was acquired by Sovos Brands in 2018, which also includes Michael Angelo’s and Rao’s Homemade. Upon acquisition, Sovos put the business up […]
Elmwood New York has created a new brand identity for Knotel in its work as the flexible workspace provider’s lead brand agency. Founded in 2016, Knotel now delivers tailored workspaces to enterprise clients across more than 200 locations globally. The startup completed a $400 million Series C funding round in August with a valuation of […]
Leading Welsh creative agency, Limegreentangerine (LGT), has developed and launched a new TV commercial for iconic car manufacturer, MG Motor (MG). The ad sets out to challenge some of the current, safe advertising trends to create something that is distinct, fun and which depicts the lifestyles, experiences and day-to-day adventures the family-friendly electric MG ZS […]
Internationally renowned interior-design house Studio Duggan launches exclusive homeware brand Trove, with holistic brand identity by London agency ShopTalk. Trove – a furniture range with bespoke, vintage and carefully sourced treasures available online and at the brand’s West London flagship boutique – has been created by Studio Duggan as a true expression of its aesthetic. […]
Unicef UK, the world’s largest children’s charity, has launched their first work with newly appointed creative agency The Community. The campaign called “War on disease” outlines Unicef’s ongoing mission to eradicate global disease via vaccines. The film is set to Sign of the Times by Harry Styles (who gave the charity permission to use the song free of charge) […]
On October 19, Cadbury took their partnership with Age UK to the next level by launching a ‘Donate Your Words’ shop, where money had no value – but your words did. The UK’s favourite chocolate brand purchased the stock on behalf of the public, so that they could choose any item they wanted in […]