MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Uttara Masting is star who has been shining for nearly two decades now. She is an experienced branding specialist with a proven track record in developing and growing global brands for blue-chip corporates […]
With their range of non-alcoholic distilled spirits, Seedlip has created delicious cocktails for the last four years. Earlier this year, the launch of sister brand Æcorn Aperitifs unveiled three varieties of non-alcoholic aperitifs for the pre and post-dinner drinking occasion. Their latest release – a non-alcoholic take on the classic negroni cocktail – is the […]
Leo Burnett London and McDonald’s have released a new film which highlights the work of the Ronald McDonald House Charities UK. Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of […]
Design consultancy Path has partnered with The Original Free Drinks Company in the creation of Highball, a range of alcohol-free, ready-to-drink cocktails. Debuting in the UK this month, Highball offers an alternative adult drink experience with a bold expression that rings true to classic cocktail culture. No and low alcohol is the fastest growing drinks […]
October 11 is International Day of the Girl – a day advocated by the United Nations since 2012 as a day to address the needs of girls. Focusing on the challenges faced by girls, globally, while promoting empowerment and the fulfillment of their human rights. On an international level, more than two million children are exploited […]
SickKids Foundation launched the next phase of the SickKids VS Limits campaign with the release of a brand-new commercial spot – SickKids VS: This Is Why. The campaign is designed to bring Torontonians closer to the patients at SickKids to demonstrate and support the need to build a new hospital. Originally launched in 2016, this […]
Following a competitive pitch, TMW Unlimited has been appointed by London & Partners, the Mayor of London’s official promotional agency, to develop a new campaign to promote domestic tourism to the capital. The partnership will see TMW create a new visitor proposition for London, and an integrated and data-driven programme of activity that will […]
Ascot Racecourse has appointed independent agency isobel after a formal pitch process as its lead creative agency, overseeing the core Ascot brand and all racedays, including Royal Ascot. The pitch was handled by Oystercatchers. isobel will work with Ascot as a creative consultant, partnering with internal stakeholders to define and develop new campaigns for Royal Ascot, […]
Creative agency Havas London has partnered with the Campaign Against Living Miserably (CALM), Topshop and Topman to create a revolutionary new clothing care label designed to promote mental wellbeing and self-care in young people. Playing on the idea that all clothing has a care label inside with instructions on how to look after it, this […]
New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]