WE agency invites EMS customers to take risk in new campaign

WE agency invites EMS customers to take risk in new campaign

The Brazilian agency WE launch the campaign “Bengué Relax” to the relaxing muscle spray “Balsamo Bengué,” from EMS brand. The printed ads show situations in different sports that may will cause injuries such as skateboarding, surf, skating and soccer, bringing the concept: is fallowing that you learn. In this way, the campaign encourage people to […]

WONDER London’s survey demystifies real-world brand representation

WONDER London’s survey demystifies real-world brand representation

Independent events specialist WONDER London announced the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what the […]

Tom Kao is appointed as Publicis Groupe Hong Kong CEO

Tom Kao is appointed as Publicis Groupe Hong Kong CEO

Publicis Groupe announced that Tom Kao has been appointed as CEO of Publicis Groupe Hong Kong. In this new role, Tom Kao will be responsible for the 13 agencies under the Publicis Groupe Hong Kong umbrella, which include Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Publicis.Sapient, Luminous, MSL, Digitas, Arc, Blue 449, Performics, Spark Foundry, […]

INNOCEAN Worldwide Pledges with Free The Bid

INNOCEAN Worldwide Pledges with Free The Bid

INNOCEAN Worldwide announced that it is pledging with “Free The Bid,” as part of a greater agency initiative to promote diversity among the creative team, deliver a more inclusive agency narrative, and fight gender bias across the industry. The agency greatly admires Free The Bid’s commitment to a growing and maintaining a broad network of […]

First Digital Design Director for Armadillo as Rob Pellow appointed

First Digital Design Director for Armadillo as Rob Pellow appointed

Armadillo, the CRM specialist which works with big name brands such as McDonald’s, Disney and Hotels.com, has appointed Rob Pellow as its first Digital Design Director. The former Dyson employee is now responsible for the development of conceptual creative ideas and will have direct leadership of Armadillo’s creative, development and copy team. Pellow has six […]

MTV uses AI and creates the average Brazilian politician

MTV uses AI and creates the average Brazilian politician

 A very alarming scenario was the starting point for MTV to launch a digital platform that is helping young Brazilians to understand the importance of their votes, putting them face to face with the politician that represents his or her interests today in Congress. According to a recent survey of Instituto Locomotiva/Ideia Big Data, […]

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