In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games.
In another interesting take, the creative uses the car as a comedic character or prop in the commercial.
“BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place,” said Socrates Papazoglou, Group Business Director at KBS.
The spots will run across broadcast and digital channels in the US.