Y&R Santiago and Movistar’s new #ALifeToSee campaign highlights the plight of traffic accidents in Chile

Y&R Santiago and Movistar’s new #ALifeToSee campaign highlights the plight of traffic accidents in Chile

Traffic accidents caused by use of cell phones during the driving, increased in Chile. The most recent report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by “distracted driving” have risen a 93.2% in the last six years. To highlight this an initiative of Movistar, with […]

Ford Trucks and GTB Brazil’s animation highlights the relevance of the truck drivers in everyday life

Ford Trucks and GTB Brazil’s animation highlights the relevance of the truck drivers in everyday life

Following the communication concept, “Your World Can Not Stop,” Ford Trucks presents the animation film Gears. The script created by GTB Brazil highlights the fundamental role that truck drivers have in everyday people’s lives. The film takes place inside a large gear and brings different situations. For each of them, the gear’s parts interact with […]

Santander promote cycling as the ultimate method to rediscover London in new ad

Santander promote cycling as the ultimate method to rediscover London in new ad

British banking company Santander have released their latest project, ‘Cycling Can’, promoting London’s public bicycle hire scheme in a bid to encourage Londoners to uncover the beauty of the city by bike. The concept, devised by McGarry Bowen and developed in collaboration with Rock Hound and Big Buoy, consists of five installments, each one featuring […]

TBWA\RAAD unveils emotional film for INFINITI, addressing women driving in Saudi Arabia

TBWA\RAAD unveils emotional film for INFINITI, addressing women driving in Saudi Arabia

Dubai-based creative agency TBWA\RAAD, have launched their latest initiative for INFINITI addressing women driving in Saudi Arabia. Women in Saudi Arabia started driving for the very first time in June 2018. It was a day of celebration, anxiety and certainly lots of expectations. While many brands took the opportunity to send messages of support through […]

Studio Blvd. uses mixed ability cast to front the 2nd season of River Island’s ‘Labels Are For Clothes’ campaign

Studio Blvd. uses mixed ability cast to front the 2nd season of River Island’s ‘Labels Are For Clothes’ campaign

Studio Blvd. has created a new Labels Are For Clothes campaign with River Island featuring a mixed ability cast. The AW18 campaign was created in response to the tens of thousands of comments generated from the successful launch of Labels Are For Clothes in SS18. Loving the first instalment, fans of the campaign asked to […]

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