Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign

Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign

Spotify has extended its popular end of year marketing campaign “Wrapped”, with a real-time digital OOH campaign. Premium users are invited to submit their personal Wrapped stats to be “Overshared” publicly in one of six major foot traffic hubs around the world: Times Square in New York City, Piccadilly Lights in London,Forum Des Halles in […]

Stack launches first campaign with Office of the Public Guardian

Stack launches first campaign with Office of the Public Guardian

Office of the Public Guardian (OPG), an executive agency of the Ministry of Justice, has appointed STACK to launch its Lasting Powers of Attorney (LPA) campaign following a government pitch against a number of agencies. The campaign, which launches on December 10, aims to help OPG increase LPA registrations among under-represented groups, by promoting the […]

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]

This Christmas IKEA Invites Customers to Disconnect in New Campaign

This Christmas IKEA Invites Customers to Disconnect in New Campaign

IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect,  IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]

Christmas ads make us happier and generate better potential long-term growth, says System1 Research

Christmas ads make us happier and generate better potential long-term growth, says System1 Research

A new study by System1 Research has found that Christmas ads generate more opportunities for potential long-term brand growth, than non-Christmas related advertising. The study analysed over 220 new ads aired on UK TV during November across multiple major consumer sectors including tech, financial services, food and drink, and automotive. It found that ads mentioning […]

Hip-hop artist and part time Wren Kitchens employee raps about his quality kitchens in new ad

Hip-hop artist and part time Wren Kitchens employee raps about his quality kitchens in new ad

Tribal Worldwide London, Agency of Record for Wren Kitchens, has created an engaging branded content campaign with a rap written and performed by a Wren Kitchens’ employee ‘Civil’ that highlights the ‘The Wren Difference’ about how they are different from their competitors. The rap video, which was originally written and performed for Wren Kitchens’ end of […]

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both […]

Chelsea and We Are Social Sport look for the next big star of football gaming in ePremier League campaign

Chelsea and We Are Social Sport look for the next big star of football gaming in ePremier League campaign

 Chelsea Football Club and socially-led creative agency We Are Social Sport have launched a campaign to find the club a new star player, with a twist. Ahead of the inaugural ePremier League launch on 5th January 2019, the campaign will see Chelsea legend, Gianfranco Zola, announce his intention to find a new star signing. […]

Pampers release latest #ThankYouMidwife ad featuring Paloma Faith

Pampers release latest #ThankYouMidwife ad featuring Paloma Faith

 Pampers, together with Publicis Groupe (Saatchi & Saatchi London, MSL Group and Publicis Media) have launched their latest advert in the #ThankYouMidwife series, honouring the relentless work of Midwives over the Christmas period. This latest instalment includes an original recording of ‘Silent Night’ by Brit Award-winner and mum-of-one, Paloma Faith featuring the #ThankYouMidwife Choir, […]

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]

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