Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]

Chestnut Tree House’s ‘For The Now’ campaign is a celebration of living in the moment

Chestnut Tree House’s ‘For The Now’ campaign is a celebration of living in the moment

Collider has created ‘For The Now’, a campaign to raise awareness and funds for Chestnut Tree House, a hospice caring for children with life-shortening conditions. ‘For The Now’ was created to coincide with the charity’s 15th year anniversary; to tell the story of Chestnut Tree House and the incredible care that it provides and of […]

National Rail launches its first dynamic DOOH Railcard campaign

National Rail launches its first dynamic DOOH Railcard campaign

As the summer holidays approach, National Rail, the definitive source of customer information for all passenger rail services available on the National Rail network, has launched its first ever dynamic digital out-of-home (OOH) campaign to promote its range of Railcards. After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital […]

Emmi CAFFÈ LATTE says coffee lovers choose it over Starbucks in “My Perfect Blend” campaign

Emmi CAFFÈ LATTE says coffee lovers choose it over Starbucks in “My Perfect Blend” campaign

Emmi CAFFÈ LATTE, the iced-coffee brand, is launching a new campaign highlighting that 7 out of 10 coffee lovers prefer their product to Starbucks. The “My Perfect Blend” campaign, created by Things Unlimited the specialist social and influencer agency which is part of TMW Unlimited, will run across digital, outdoor, social media and mobile.  The […]

Wimbledon Champions Are Reimagined in Botanical Splendour

Wimbledon Champions Are Reimagined in Botanical Splendour

Wimbledon’s new campaign takes a detour from the cheering crowds and strawberries and cream to focus on a quieter but no less iconic aspect of its experience: the gardens. Directed by EspadaySantaCruz, its new advert ‘The Art of Greatness’, reimagines Wimbledon through the eyes of defending champion, Garbiñe Muguruza. The enchanting 60-second film was created […]

Harry Redknapp and Gianluca Vialli Take on Irish GAA Clubs in AIB’s ‘Toughest Rivalry’

Harry Redknapp and Gianluca Vialli Take on Irish GAA Clubs in AIB’s ‘Toughest Rivalry’

ROTHCO see the ex-premier league managers settle a 20-year rivalry between two Gaelic football clubs with an infamous past for Allied Irish Banks. In 2017, 10 million viewers tuned in to watch the 8-part online series documenting Premier League football commentators Jeff Stelling and Chris Kamara, as they took the journey to Croker to commentate […]

BMB hires Jason Cobbold as its new CEO

BMB hires Jason Cobbold as its new CEO

BMB has completed its new management line up with the appointment of Jason Cobbold as its Chief Executive Officer.  Cobbold joins from innovation agency Redscout, where he was Managing Director. He joined the US-based agency in 2014 to launch a London office, working with a range of clients including Boots, PepsiCo, Warner Brothers, Marriott, Pernod […]

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]

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