Irish sport gets a retro game makeover for AIB and GAA via Rothco and Piranha Bar

Irish sport gets a retro game makeover for AIB and GAA via Rothco and Piranha Bar

To mark Allied Irish Bank’s (AIB) sponsorship of the 2018 All-Ireland Senior Football Championship, creative agency Rothco, part of Accenture Interactive, teamed up with production studio, Piranha Bar, and music company, Mutiny, to create ‘The Toughest Journey’ – a 90’s style video game TVC and supporting mobile game challenging GAA fans to represent their county […]

Direct Line for Business launches ‘keeping up with your world’ campaign in support of small businesses

Direct Line for Business launches ‘keeping up with your world’ campaign in support of small businesses

Direct Line for Business and Saatchi & Saatchi London announced the launch of a major new ATL campaign, “keeping up with your world.”  It features a dedicated creative for the small and micro business audience, highlighting insurance support in a changing and unpredictable business world. The campaign launches on television on Friday 20th July and […]

Green Flag show the AA some love in bold new campaign by WCRS

Green Flag show the AA some love in bold new campaign by WCRS

Following on from the success of 2017’s campaign, Green Flag launches the next wave of its challenger assault with a playful and provocative 30” TV spot that directly name-checks the competition. Written by Tom Madden and Morgan Hinds-Shorland and overseen by Creative Director Orlando Warner, the new ad is designed to jolt loyal AA customers […]

Antidote creates ‘together is a wonderful place to be’ Mazda idents for Film4 sponsorship

Antidote creates ‘together is a wonderful place to be’ Mazda idents for Film4 sponsorship

London based creative agency Antidote, unveiled new ‘together is a wonderful place to be’ idents for Mazda. The idents, are part of the automaker’s new sponsorship of the 9pm film on Film4. Building on Mazda’s Drive Together campaign, this is a celebration of those memorable roadtrips shared with family and friends. We see lovely little […]

Amsterdam Worldwide creates Mitsubishi Motors’ first centralised pan- European campaign

Amsterdam Worldwide creates Mitsubishi Motors’ first centralised pan- European campaign

Amsterdam Worldwide has created Mitsubishi Motors’ first centralised pan- European campaign in several years, under the newly deployed global brand strategy, expressed through its new brand tagline ‘Drive your Ambition’. Mitsubishi Motors is following up with a new campaign called “OFF/ON” , featuring the Outlander PHEV, the world’s best-selling plug-in hybrid. The campaign makes a […]

Reykjavik marathon recreates iconic Hollywood running scenes in new campaign

Reykjavik marathon recreates iconic Hollywood running scenes in new campaign

To promote Islandsbanki’s annual Reykjavik marathon, ad agency Brandenburg enlisted directing duo Samuel and Gunnar, who are repped by Humble in the US, to direct the campaign. It came to life when two of Iceland’s most popular actors approached Islandsbanki looking to partake in the promotion of Reykjavik’s marathon as long as all their compensation […]

Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]

Chestnut Tree House’s ‘For The Now’ campaign is a celebration of living in the moment

Chestnut Tree House’s ‘For The Now’ campaign is a celebration of living in the moment

Collider has created ‘For The Now’, a campaign to raise awareness and funds for Chestnut Tree House, a hospice caring for children with life-shortening conditions. ‘For The Now’ was created to coincide with the charity’s 15th year anniversary; to tell the story of Chestnut Tree House and the incredible care that it provides and of […]

National Rail launches its first dynamic DOOH Railcard campaign

National Rail launches its first dynamic DOOH Railcard campaign

As the summer holidays approach, National Rail, the definitive source of customer information for all passenger rail services available on the National Rail network, has launched its first ever dynamic digital out-of-home (OOH) campaign to promote its range of Railcards. After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital […]

Emmi CAFFÈ LATTE says coffee lovers choose it over Starbucks in “My Perfect Blend” campaign

Emmi CAFFÈ LATTE says coffee lovers choose it over Starbucks in “My Perfect Blend” campaign

Emmi CAFFÈ LATTE, the iced-coffee brand, is launching a new campaign highlighting that 7 out of 10 coffee lovers prefer their product to Starbucks. The “My Perfect Blend” campaign, created by Things Unlimited the specialist social and influencer agency which is part of TMW Unlimited, will run across digital, outdoor, social media and mobile.  The […]

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