U.K. Industry Fights To Keep Borders Open Post Brexit

U.K. Industry Fights To Keep Borders Open Post Brexit

The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit. A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom […]

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]

Armadillo Scoops Best Email Campaign for McDonald’s at Wirehive 100 Awards

Armadillo Scoops Best Email Campaign for McDonald’s at Wirehive 100 Awards

Armadillo, the CRM specialist agency, has won the best email campaign for McDonald’s Win Win at the renowned Wirehive 100 Awards held on 12th October. The awards, now in their sixth year, celebrate the outstanding creative and technical talent that southern counties have to offer. The award-winning eCRM campaign McDonald’s Win Win achieved click-to-open rates […]

INCOPRO and WR Investigations Join Forces to Deliver a Full Online and Offline Brand Protection Capability

INCOPRO and WR Investigations Join Forces to Deliver a Full Online and Offline Brand Protection Capability

INCOPRO, the online brand protection specialist, and WR Investigations (WRi Group), the anti-counterfeiting and piracy investigations and physical brand protection company have completed a strategic alliance that sees INCOPRO establish an expert analyst team operating from WRi’s offices in Wales. INCOPRO’s analyst team will work with the TALISMAN online brand protection system and alongside the […]

Diane Morgan Tries New Things in First Direct Brand Awareness Campaign

Diane Morgan Tries New Things in First Direct Brand Awareness Campaign

first direct, the UK’s most recommended bank, has partnered with actress and comedian Diane Morgan to launch a social media campaign which aims to encourage consumers to step out of their comfort zone and try something new. The campaign focuses on why first direct is the bank of choice for the adventurous-minded. People who value a customer-focused, […]

Anthony Joshua and Lynx team up for “Forget About Labels”multi-channel campaign created by W

Anthony Joshua and Lynx team up for “Forget About Labels”multi-channel campaign created by W

“Forget About Labels” is W’s high-impact new TV and cinema advertising campaign – created for Lynx with Anthony Joshua to champion male confidence and individuality. The powerful film is set to launch ahead of Joshua’s World Heavyweight title defence against Kubrat Pulev on 28 October 2017. The 60-second ad was conceived by creative communications agency […]

Marcoms M&A on the rise in Western Europe

Marcoms M&A on the rise in Western Europe

New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]

Marketers Predict Growth as Sponsorship Increasingly Delivers Against Multiple Objectives

Marketers Predict Growth as Sponsorship Increasingly Delivers Against Multiple Objectives

Marketers believe that sponsorship is now a vital ingredient in the marketing mix, achieving multiple objectives such as shifting brand perception and consideration, and playing an increasingly important role in employee engagement, according to a report published by MKTG in association with the European Sponsorship Association. Frontier 2017 is a based on a survey of over 200 sponsorship […]

Rap Legend Scarface and Former NFL Player Arian Foster Face Off in Callaway’s ‘Golf Lives’ Series

Rap Legend Scarface and Former NFL Player Arian Foster Face Off in Callaway’s ‘Golf Lives’ Series

Callaway Golf presents the epic finale to VICE Media produced series Golf Lives, which brings together two Houston locals, friends, and bona fide legends on the golf course in a tête-à-tête.  Rap icon Scarface and former NFL star Arian Foster built their careers in the studio and on the field, polar opposite worlds indeed, but find […]

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