In October, 2023, Truly Hard Seltzer and the NHL® announced a multiyear Canadian partnership, naming Truly Hard Seltzer an Official Hard Seltzer of the NHL in Canada. To introduce the partnership between Truly Hard Seltzer and the National Hockey League, agency partner Momentum Worldwide, Canada developed the platform – ‘For The True’. In a country […]
SOS Children’s Villages expose the harsh realities of child labor in the brickmaking, mining, and tobacco industries with a thought-provoking workwear collection designed specifically for children. Every day, millions of children, some as young as five, are forced to perform hazardous labor in the mining, brick, and tobacco industries. With this initiative, SOS aims to […]
Online threats are becoming more complex — and scarier — making it increasingly difficult for the everyday Internet user to traverse the web safely. Luckily, independent creative agency Madwell highlights some potential solutions in its latest campaign for OpenText. Madwell took a creative and humorous approach to the campaign, leveraging an innovative extended reality (XR) stage where different scenarios are acted […]
Tesco Mobile has today launched a new brand platform, wryly spotlighting the advantages of being connected to the Tesco Mobile community. ‘It Pays to be Connected’ has launched nationwide across channels including TV, Social, Print and OOH. The first iteration of the campaign, created with BBH London, is a uniquely British take on Tesco Mobile’s helpfulness, […]
The child rights organisation ChildX, which works to stop paid sexual abuse against children, is now demanding legislation holding gaming companies accountable for taking measures to secure their platforms for children. The campaign also spreads information to the public and parents by illustrating how perpetrators can hide behind gaming avatars. Perpetrators are where children are. […]
Full-service advertising agency Deep Focus has launched a new round of creative for Aruba Tourism Authority that continues to showcase the positive emotional impact that makes traveling to the island unique. The work launches today and will run throughout the year. The integrative campaign will encompass North America, Latin America and Europe, with localized versions of ads adapted for […]
Using an unmissable font made out of excrement, the campaign petitions for the eradication of sewage from British waterways In a UK election year when the power of voter opinion is at its peak, creative industry alliance Central Office of Public Interest (COPI) are galvanising the public to help prevent sewage dumping once and for […]
In close partnership with creative agency Mrs&Mr, La Colombe is unveiling its new look alongside the debut of its new ready-to-drink line of Draft Latte, now in 11 fl oz cans and made with real milk and less sugar. Re-emphasizing the brand’s rich heritage while amplifying what it stands for, the delicious and frothy work […]
Brand storytelling and strategic advertising agency Fortnight Collective has created a social campaign to promote the return of client Noodles & Company’s Steak Stroganoff, one of the fast-casual chain’s most popular dishes. The national chain is known for spreading “Uncommon Goodness” with its globally inspired noodle bowls, best-in-class service, and values-centric culture. Every brand fan […]
In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]