Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach. Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial. Titled ‘Swedish Air’, it was made to promote […]

Clever Skoda Ad Tests How Well You Pay Attention

Clever Skoda Ad Tests How Well You Pay Attention

After debuting the ‘world’s biggest ice cream van’, Czech car-maker Skoda has unveiled a clever ad for its Fabia model that will test how well you pay attention. Created by AIS London and MindsEye director Luke Bellis, the ad shows a car parked on a street while a voiceover waxes lyrical about its features. As […]

Busy shoppers ignore pavement abscess in Cancer Research UK TV ad

Busy shoppers ignore pavement abscess in Cancer Research UK TV ad

A normal high street roadside is blemished by a football-sized bulge that grows larger with every passing day, while people go about their everyday business seemingly oblivious to the alarming carbuncle – a visual metaphor that forms the basis of Cancer Research UK’s latest TV ad. The one-minute TV spot, made by creative agency Abbott […]

threebrand Shows Tomatin’s Softer Side in New Brand Positioning

threebrand Shows Tomatin’s Softer Side in New Brand Positioning

Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]

Creativeland Asia Brings Back MTS Internet Baby

Creativeland Asia Brings Back MTS Internet Baby

Yet again, the latest commercial by MTS India, is a prequel and not so subtle assertion that digital natives will require internet data in a revolutionary way. Creativeland Asia has conceptualized the latest integrated campaign for MTS Homespot Instant WiFi. Last year, the charismatic ‘MTS Internet Baby’ drew a whopping 30 million eyeballs on YouTube […]