Lurpak urges the UK to #TakeOnChristmas with new online festive campaign

Lurpak urges the UK to #TakeOnChristmas with new online festive campaign

Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and […]

British Airways creates feel good ad for Christmas evening slump

British Airways creates feel good ad for Christmas evening slump

British Airways has created a new TV ad, to launch as post-Christmas gloom hits the UK. The ad, which was created by Bartle Bogle Hegarty, will air during the final ever episode of Downton Abbey on ITV on Christmas Day. In 2014 the Downton Abbey Christmas special was watched by 5.52 million people. The ad shows […]

Jude Law Lives the Lexus Life in New Campaign from CHI&Partners

Jude Law Lives the Lexus Life in New Campaign from CHI&Partners

Lexus Europe has this week announced a creative collaboration with Hollywood actor and producer Jude Law, marking the launch of the luxury automotive brand’s “The Life RX” campaign. Designed to amplify the brand’s spectacular new luxury SUV, the 2016 Lexus RX, the campaign premieres today on YouTube before rolling out across social and digital media, […]

Look Back at the Most Contagious 2015

Look Back at the Most Contagious 2015

Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]

Native advertising set to almost double from 2015 to 2018

Native advertising set to almost double from 2015 to 2018

Data released by Adyoulike, Europe’s largest native advertising network, shows how the value of native advertising worldwide is expected to almost double over the next three years, rising from $30.9bn in 2015 to $59.35bn in 2018. The data is the first time that native advertising growth has been charted globally. In North America, the native […]

Porsche’s Inspiring Ad Proves Heroes Aren’t Born into Greatness

Porsche’s Inspiring Ad Proves Heroes Aren’t Born into Greatness

Porsche’s newest campaign, and Tracks & Fields latest work of music licensing, is set to inspire with powerful ad copy and a gripping sync license to match. The moving campaign follows Porsche’s wins at the FIA World Endurance Championship 2015. It was a successful race for Porsche, having won first place in two classes at […]

Survey finds Christmas adverts influence just 12% of consumers

Survey finds Christmas adverts influence just 12% of consumers

Marketers are being given something to chew over this Christmas alongside their turkey following publication of a SurveyMonkey analysis of Christmas advertising campaigns, which found that just 12 per cent influence consumer shopping habits. A massive seven in eight of those surveyed indicated that advertising camapigns held no sway over their purchase decision, insisting that […]

Advertising Standards Bureau reveal Australia’s 10 most offensive ads of 2015

Advertising Standards Bureau reveal Australia’s 10 most offensive ads of 2015

The Advertising Standards Bureau of Australia recently released case reports on the most complained-about advertisements in 2015. Here are the top 10 commercials the Australian people found offensive this year, including why viewers considered each inappropriate. We’ve included a sample comment from each case report, and whether the ASB chose to take the ad off […]