Because of the pandemic, non-governmental associations have to come up with new ways of communicating and asking for donations. And what better place than Amazon to draw attention to all the products they desperately need? French NGO L’Auberge des Migrants is innovating by hacking the ecommerce giant to raise awareness around the terrible living conditions […]
-No nonsense campaign focuses on new features not phony lifestyles. -Created by Vivaldi, social-first campaign launching across Facebook, Instagram and YouTube
Dacia has launched a no-nonsense social first campaign introducing two new model upgrades coming to market in 2021: the Dacia Sandero and Dacia Sandero Stepway. Entitled “Not Every Other Car”, the creative campaign challenges the status quo by poking fun at the style of other car adverts. Reflecting Dacia’s no-nonsense attitude it instead highlights the […]
Jane Plan, the award-winning weight loss plan, has this week appointed The Clerkenwell Brothers to bring its new brand and latest programme to life with a standout through-the-line campaign for 2021. The independent, award-winning, full-service creative agency has been briefed to develop a 360 campaign for Jane Plan’s new weight loss programme due to be […]
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
Independent creative agency isobel have created a new campaign for Procter & Gamble brand Old Spice, targeting UK gamers. The campaign, created during lockdown, features an animated version of brand spokesman and Old Spice Guy Isaiah, travelling between gaming worlds. It features Old Spice’s latest scent – Captain. The film will be promoted within mobile […]
MarComm News are loving this tactical Print Ad by Uncommon for The Guardian 1920 An American woman can vote. 1952 An Asian American woman can vote. 1965 A Black American woman can vote. 2021 A Black, Asian American woman can win. Hope is Power. The Guardian. There is nothing more to comment on this. Kudos […]
Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. The new campaign aims to show that Just […]
The UK’s biggest stocks brand, Knorr, announces its long-awaited return to the nation’s TV screens as part of its £6m ‘#CheatOnMeat’ campaign. Featuring the popular cooking duo, The Hairy Bikers, the TV ad aims to raise awareness of the brand and encourage people to #CheatonMeat this Veganuary and beyond. The television ad will feature The Hairy Bikers surprising a staunch meat-lover […]
‘Significant investment’ in steamed rice range kicks off with TV spot from Havas London
Leading British rice brand Tilda has unveiled a new advertising campaign for its steamed rice range – the start of a seven-figure marketing investment into a range which will represent the brand’s focus across 2021. Elevate Your Plate – the first major above-the-line campaign for the product range – positions TildaSteamed rice as an integral part to so […]
On the so-called most depressing day of the year, SheSays are hosting a new type of virtual event, intended to boost spirits and help the creative community to come together for some old-fashioned conversation.
With isolation and separation continuing to affect the creative industry, there is a sense that Blue Monday might impact people’s mental health even harder this year. This is the driver behind the SheSays ‘Blue Monday – Lighten The Load’ campaign, which aims to support the SheSays community – and anyone else who needs it – […]