PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]

DDB Singapore Puts a Spin on Que Sera for the Women’s Tennis Association

DDB Singapore Puts a Spin on Que Sera for the Women’s Tennis Association

Believe in fate? ‘Forget that,’ is what StarHub and DDB are telling you in their newly released commercial for the Women’s Tennis Association (WTA) Finals. In 2015, StarHub is once again the Official Telecommunications and Broadcast Partner of the Women’s Tennis Association (WTA) Finals Singapore, and they want you to rethink what we are telling […]

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]

RKCR/Y&R design “The Art Of” spot for M&S products

RKCR/Y&R design “The Art Of” spot for M&S products

Marks & Spencer has launched the latest TV ad in its “The Art Of” campaign, created by RKCR/Y&R, designed to put a spotlight on the unique quality and style of M&S products. The newest spot in the series, by RKCR/Y&R, is called “The Art Of Shopping”. Credits: Creative Team: Pip Bishop and Chris Hodgkiss at […]

McCann London present Heath Robinson in Advertising

McCann London present Heath Robinson in Advertising

McCann London are proud to present the first exhibition of the artist William Heath Robinson’s illustration work in advertising – a wide ranging exploration of his commercial commissions, hosted in the Grade 2 Listed offices of the McCann London advertising agency, one of the best examples of an Art Deco building in London. William Heath […]

Twitter Expands Pre-roll Video Ads

Twitter Expands Pre-roll Video Ads

Twitter’s new CEO Jack Dorsey was among the presenters at an event recently in New York, which saw the social network roll out a new series of video ad features for publishers and marketers, expanding the company’s Amplify ad program considerably. Publishers who post videos on Twitter will now be able to more effectively monetise […]