Native ads in Europe to grow by 156 per cent

Native ads in Europe to grow by 156 per cent

Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion (£10.29 billion) by 2020, according to research by Yahoo and Enders Analysis. Native Advertising in Europe to 2020 was released at Mobile World Congress on February 23 and found that the market will make up more […]

Three to block mobile ads at European network level

Three to block mobile ads at European network level

Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising. The company said the ad-blocking technology would be rolled out to all Three Group operators, beginning with the UK and Italy. Three also runs operators in Austria, Denmark, Ireland […]

Samsung unveil Unpacked campaign ahead of Mobile World Congress

Samsung unveil Unpacked campaign ahead of Mobile World Congress

Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]

Tapjoy Aims to Bring Nuance to Mobile Ad Mediation

Tapjoy Aims to Bring Nuance to Mobile Ad Mediation

Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]

Fevicol Takes Bonding to Next Level in All New TVC from O&M

Fevicol Takes Bonding to Next Level in All New TVC from O&M

Fevicol, the largest selling brand of adhesives in India, has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that Fevicol has come to stand for. Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high […]

Peugeot launches new Just Add Fuel campaign targeting millennials

Peugeot launches new Just Add Fuel campaign targeting millennials

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/00_Peugeot_JAF_v45.mp4[/KGVID] Peugeot has launched a new social and online campaign for its Just Add Fuel insurance finance package aimed at helping young people who want to buy their first car. Just Add Fuel (JAF) is a deal where the owner pays a fixed low monthly fee, which includes insurance, three years’ warranty and […]

walker Zurich makes Fishing Look Cool with Tongue-in-Cheek Campaign for Fisherman’s Friend

walker Zurich makes Fishing Look Cool with Tongue-in-Cheek Campaign for Fisherman’s Friend

walker Zurich has created a witty integrated campaign for iconic lozenge maker, Fisherman’s Friend, catching the power of having strong, clear lungs after using the product. The integrated campaign, entitled FlyBoardFishing, runs across TV, social and online. The spot sees a bare-chested fisherman skilfully diving dolphin-like in and out of the freezing sea in pursuit […]