Burberry readies festive social media takeover

Burberry readies festive social media takeover

Burberry is preparing for a romantic Christmas with a campaign that ties its “With love” message to a film that shows London smothered in snow, set to Tom Odell’s ‘Hold Me’ track. The activity will be supported by a “full festive takeover” of social media sites, including Twitter, Instagram and Chinese sites Sina Weibo and […]

Google takes to the streets of London with ‘Google Outside’ pilot

Google takes to the streets of London with ‘Google Outside’ pilot

Google has worked with R/GA London to launch Google Outside, a pilot scheme that brings search outdoors running across 160 sites in London providing information on local attractions, weather and travel information. Designed to help Londoners and tourists alike, the screens use the same Google Now technology which is used in smartphones to provide location-based, […]

Game launches ‘epic’ Christmas ad campaign

Game launches ‘epic’ Christmas ad campaign

Game has launched its Christmas advertising campaign with an ‘Epic Season of Gaming’ ad. The campaign, created by TBWA\London was designed to mark a “new era of gaming” on the back of the Xbox One and PS4 launches, and the TV ad runs in 20 and 30-second spots until 22 December. The TV spot will […]

Tesco to scan customers’ faces in ad-targeting scheme

Tesco to scan customers’ faces in ad-targeting scheme

Tesco is set to install hundreds of screens that will scan people’s faces as they queue at tills, which will determine their age and gender, to deliver tailored ads. The scheme will be delivered by Lord Alan Sugar’s company Amscreen, in a five-year deal that will roll out 450 of the “OptimEyes” system in Tesco […]

The First Instagram Ad Rolls Out

The First Instagram Ad Rolls Out

Instagram announced that it would be introducing ads two months ago. A week after giving its users a sneak peek at what its ads would look like, the first ad has arrived on the app. According to TechCrunch, the first ad to roll out is from designer Michael Kors, which looks like a regular photo […]

National girls’ night out made better by DDB

National girls’ night out made better by DDB

Friday, 15th November sees women nationwide join ranks for a compulsory night out with the girls. No excuses this year Lindauer has made it even easier for the girls to get their glam on and ditch the drudgery with a Kiwi first – the Man-Sitter.  The new campaign by DDB sees Kiwi celebrity Man-Sitters look […]

Royal Mail launches first TV ad in six years

Royal Mail launches first TV ad in six years

Newly privatised Royal Mail is launching its first TV ad in six years to promote the dedication of its postmen and women in the build-up to Christmas. The campaign features a version of The Beatles’ classic song ‘All You Need Is Love’, recorded at Abbey Road Studios by the Royal Mail Choir. It shows parcels […]