Peugeot claims UK first with vibrating mobile ads

Peugeot claims UK first with vibrating mobile ads

Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving. Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A […]

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film – titled ‘Super Sweet Dream’ – centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere. […]

Jet Airways brings Cheil India on board

Jet Airways brings Cheil India on board

Cheil India announced its appointment as Digital Agency on Record for Jet Airways. As Jet Airways’ Digital Agency, Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development. Commenting on the win, Gaurang Shetty, Sr. VP, Commercial, Jet Airways said: “Digital and social media led […]

Adyoulike partners with ad2one spreading native to Australia & New Zealand

Adyoulike partners with ad2one spreading native to Australia & New Zealand

Native advertising platform Adyoulike has expanded its reach into Australia, partnering with Australia’s largest independent premium digital sales house, ad2one. The new partnership gives ad2one access to Adyoulike’s in-feed native ad platform to enhance its own native advertising offering, to be known as “ad2one Native”, and will be powered by Adyoulike across Australia and New […]

Publicis Worldwide Hong Kong brings Marriott Hotels mobile request functions to life for guests

Publicis Worldwide Hong Kong brings Marriott Hotels mobile request functions to life for guests

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/12/Master_Wedding_Eng-A1.mp4[/KGVID] Publicis Worldwide Hong Kong has launched a new campaign for Marriott Hotels that highlights a new level of customer service for digital savvy Millennials across Asia Pacific. The new campaign falls under Marriott Hotels’ brand promise, “Travel Brilliantly.” The Publicis Worldwide work introduces a new chat function to Marriott’s Mobile App that […]

Top FIFA sponsors pen open letter to executive committee

Top FIFA sponsors pen open letter to executive committee

Fifa sponsors Coca-Cola, AB InBev, Adidas, McDonald’s and Visa have grouped together to write an open letter to the tournament’s executive committee urging them to “embrace positive changes” ahead of today’s crucial reform meeting. The companies, which reportedly pay in the region of $100m for each four-year World Cup period, said that they want to emphasise the “values […]

Consumers asked to support ‘Farmer Christmas’ with launch of Arla’s White Wednesdays Campaign

Consumers asked to support ‘Farmer Christmas’ with launch of Arla’s White Wednesdays Campaign

Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four […]