easyJet are celebrating their first day of flying and the reopening of Europe with a new social campaign created by VCCP. The work features a variety of evocative destinations around Europe with open signs to signal they are ‘open’ again. Alongside this, easyJet will be opening up their social channels to small businesses around Europe […]
Carex has launched a new campaign to thank its key workers and the ‘unsung heroes’ of Covid-19. In a new series of films, ‘Helping Hands’, Carex thanks its key workers for ensuring soap and hand sanitizer have been accessible to people working on the frontline, as well as the vulnerable, throughout the pandemic. When Covid-19 […]
DIESEL announces the launch of its new film, titled “Francesca.” Directed by Francois Rousselet—and realized with the advice of Diversity, an Italian association committed to promoting social inclusion—the short video features a young woman who is assigned male at birth. The film sees her transitioning through life, in feats both big and small, as she […]
Award-Winning Agency and Legendary Production Company Collaborate on First Work for Royal Bank of Canada’s Golf Division
Battery, the L.A. based creative advertising agency that makes game changing campaigns for a variety of top global consumer brands, is collaborating with renowned production company Ridley Scott and Associates (RSA) on the launch of the agency’s first work for its client the Royal Bank of Canada Golf Division. Dustin Johnson, ranked #5 in the […]
· Since the start of lockdown, more than a third (36%) of regular exercisers are more active now than before · 79% of runners say running is currently helping them feel saner and more in control and 65% of runners say its mental benefits outweigh any other form of physical exercise; and · 73% of runners want to keep running as much as they are now after this pandemic ends · To support this new-found love of running, ASICS announces the start of a series of initiatives aimed at helping the world run – both during the COVID-19 pandemic and beyond
Amidst the isolation of lockdown, the world has fallen in love with running – that is, according to the findings of a new, ongoing research study by ASICS. More importantly, the research shows nearly three-quarters of runners around the world plan to stick with their new exercise routine. The study, which ASICS is conducting to better […]
RB air care brand Air Wick has today launched a new marketing campaign extolling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist. The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits […]
Conceptual and eye-catching animated TVC ‘Reflections’, created and produced by Builders Club, leads the globally popular e-bike brand’s first TVC
London-based creative production company, Builders Club and VanMoof, the globally celebrated Dutch brand for high performance e-bikes, launch the brand’s first TV commercial – ‘Reflections’. The campaign aims to convey the brand’s future-facing identity with a clear message – there is a new agenda for travel and commuting, it’s time for cleaner air and greener […]
• Not-for-profit organisation’s first ever consumer-facing push features stories of people’s memories of scent • Created in partnership with M&C Saatchi • Launch follows The Fragrance Foundation UK and M&C Saatchi research revealing that social media conversations about fragrance have increased during lockdown
The Fragrance Foundation UK, the not-for-profit organisation recognised as the authority for the fragrance industry, is launching ‘Fragrance lasts’: its first ever campaign targeting a consumer audience, which aims to bring to life the complex relationships that people have with scent. The push was created in partnership with M&C Saatchi. It is the first work to launch since The […]
Laundry app launches Mumsnet campaign designed to raise brand awareness and offer help with lockdown laundry
The on-demand laundry app, Laundrapp, recently acquired by group collective Inc & Co, has launched a targeted online campaign on Monday 8th June. The creative, produced by Manchester based digital agency Neon, will be featured on the UK’s most popular website for parents, Mumsnet. The campaign debuts Laundrapp’s brand refresh, also designed by Neon. “Our ambition was to create something […]
Omnicom Media Group UK’s branded content and creative agency DRUM has created a new three-and-a-half-minute ad break takeover in partnership with ITV to promote the launch of the new Volkswagen Golf 8 on Saturday 6 June. DRUM engaged the famous family duo, the Kemps for a ‘A Drive down ITV Lane’. Roman takes his dad […]