Voices from all the world represented in Santander’s take on the UEFA Champions League’s anthem

Voices from all the world represented in Santander’s take on the UEFA Champions League’s anthem

If you’re passionate about soccer, it’s certain you know the UEFA Champions League. And specially its anthem’s powerful melody. Since 1992, the best clubs in Europe enter the competition’s pitches listening to the anthem’s verses sang in english, german and french: the official languages of UEFA. As the entity’s official website states, “the anthem is […]

New whitepaper shows almost half of Gen Z consumers don’t use loyalty programmes

New whitepaper shows almost half of Gen Z consumers don’t use loyalty programmes

Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper by Mando-Connect and YouGov which launched on Tuesday 3rd March at The IPM’s Loyalty Dynamics event. The report reveals that while 76% of British people are currently members of loyalty programmes, some 44% of men aged 18-24 don’t use […]

YONEX shows off its imagination in its latest global campaign, forging a unique collaboration with the cross-continental team of monopo London & Tokyo

The new campaign is a celebration of human imagination and craft, with the entire cast consisting of real Yonex factory members. To build a truly global campaign, monopo put a bespoke team together across its London and Tokyo offices.

YONEX shows off its imagination in its latest global campaign, forging a unique collaboration with the cross-continental team of monopo London & Tokyo

Yonex called on independent creative agency monopo to support the launch of its new EZONE GT golf range. The ambition was to use this launch as an opportunity to reaffirm the brand story in a fresh way. A challenge that required a global perspective. monopo put together a team across its London and Tokyo offices […]

Krow scoops Vision Direct project following competitive pitch

Krow scoops Vision Direct project following competitive pitch

Krow, part of the MISSION Group, has been appointed to handle a social media project for Europe’s leading online contact lenses retailer, Vision Direct, following a competitive pitch. The partnership between Krow and Vision Direct will see Krow supporting and working alongside the in-house team to produce social media creative campaigns. The new work will go […]

News UK’s Wireless and Bauer Media join forces to launch Octave Audio, a new digital audio advertising platform

News UK’s Wireless and Bauer Media join forces to launch Octave Audio, a new digital audio advertising platform

In a joint venture, two of the UK’s leading commercial radio operators, Bauer Media and News UK’s Wireless, today announce the creation of Octave Audio, a new digital audio company for the UK advertising market.   Octave Audio will give advertisers the opportunity to target digital audio listeners at exceptional scale powered by News UK & […]

Revolutionary start-up WPP Black Ops, with agile multi-disciplinary team, launches with founding P&G client SK-II

Revolutionary start-up WPP Black Ops, with agile multi-disciplinary team, launches with founding P&G client SK-II

WPP Black Ops, a multi-disciplinary start-up dedicated to solving business problems has launched with founding client SK-II, P&G’s global prestige skincare brand. WPP Black Ops, a fluid operation situated in key global hubs, takes different shapes depending on the challenges clients present. Its vision is to come up with big ideas generating large-scale impact for […]

#prettieststreetinlondon gets even more Instagrammable

Spring is in the air at Les Senteurs, Belgravia as they launch their latest window installation of ‘social worthy’ florals.

#prettieststreetinlondon gets even more Instagrammable

On behalf of Les Senteurs, London’s first independent perfumery, dedicated to providing customers new ways to wear and learn about, scent; CSM Retail – specialists in the production of experiential branding for retail spaces, have brought to life ‘Les Senteurs’ window display for springtime, encircling the shopfront in foliage with hints of delicate pink and […]

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

SKYY Vodka Is Official Launch Brand for Mindshare’s LGBTQ Private Marketplace

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to […]

Innovative used car brand challenges industry norm with new approach to customer comms

Innovative used car brand challenges industry norm with new approach to customer comms

Multi-award-winning used car dealer – Trade Price Cars – is hoping to shake up the industry’s approach to customer communications throughout 2020, with an investment in state-of-the-art marketing technology. Wary of the batch-and-blast approach commonly adopted by automotive brands, this year is all about personalised communications that will enhance the customer experience, stresses founder Dan […]