The Guardian launches Berlin experiential to market its international magazine, Guardian Weekly

In a post-Brexit era, the news brand hopes to target new readers for Guardian Weekly with a series of street placements around Berlin, powered by OLIVER, its in-house creative agency of four years.

The Guardian launches Berlin experiential to market its international magazine, Guardian Weekly

The Guardian has launched a fresh marketing push for its international news magazine, Guardian Weekly, in the German capital. Germany is the largest of the EU markets for the publication, with a growth of 54% since its relaunch in 2018. The news brand has installed interactive street placements in Berlin to encourage bypassers to take […]

Yves Saint Laurent Beauty And BETC Etoile Rouge Declare Their Love For Paris In The New Mon Paris Fragrance Campaign

Yves Saint Laurent Beauty And BETC Etoile Rouge Declare Their Love For Paris In The New Mon Paris Fragrance Campaign

To celebrate the launch of Mon Paris Intensement, BETC Etoile Rouge and General POP deliver the ” Mon Paris je t’aime ” (My Paris, I Love You) global campaign for Yves Saint Laurent Beauty. The campaign marks a new chapter in the unique love story that unites Yves Saint Laurent with Paris. Here, Yves Saint […]

PUMA and Havas Media Group Tapped Firefly to Launch New Sky Dreamer Sneakers with Cutting-Edge Hologram at NBA All-Star Weekend

First-ever holographic activation of its kind appeared on top of vehicles parked throughout Chicago

PUMA and Havas Media Group Tapped Firefly to Launch New Sky Dreamer Sneakers with Cutting-Edge Hologram at NBA All-Star Weekend

PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA […]

Imagination launch Ford’s all-electric Mustang Mach-E at London’s iconic Marble Arch

Imagination launch Ford’s all-electric Mustang Mach-E at London’s iconic Marble Arch

Following the success of Go Electric 2019, the European Go Electric 2020 tour starts at London’s iconic Marble Arch. The immersive experience has been upgraded to celebrate the European launch of Ford’s all-new, all-electric Mustang Mach-E with a media launch event opening the experience. The reveal show contains a unique sequence that sees the whole […]

Remember Your First

7 For All Mankind - latest campaign under new AOR partnership, YARD NYC

Remember Your First

In the early 2000’s, 7 For All Mankind made its mark as the first premium denim brand in the United States and revolutionized a category. The iconic brand is now on the cusp of its upcoming 20th anniversary, and today launched its “Remember Your First” campaign in partnership with their newly appointed creative agency of record, […]

Pernod Ricard and McCann expand partnership with Lillet

Pernod Ricard and McCann expand partnership with Lillet

Lillet, a premium French aperitif created in 1872 and a jewel in the Pernod Ricard crown, has chosen McCann to deliver a new positioning and global campaign platform for the brand. Prepared in the Maison Lillet distillery in Podensac, a small village south of Bordeaux by a dedicated team of fewer than ten people, Lillet comes from a subtle blend of […]

Mixcloud turns 10 and launches new brand identity created with Studio Output

Mixcloud turns 10 and launches new brand identity created with Studio Output

Mixcloud is 10. To mark the occasion the audio streaming platform is launching an all-new brand identity, created in collaboration with digital-first design agency Studio Output. At the same time Mixcloud is announcing its mission for the next decade: to get more fans directly supporting the creators and cultures they care about. Making waves in […]

This Packaging Design Is Trash And We Are Proud Of It!

This Packaging Design Is Trash And We Are Proud Of It!

The amount of packaging waste that’s left behind by consumers is a serious threat to our environment. In EU alone a total of 78.9 million tonnes of packaging waste is generated every year because brands don’t work on improving it or designing it in a more sustainable way. These days, the shelves of all stores […]