DLMDD Launches New Music Production Division For The Global Creative And Production Community

DLMDD Productions Brings Premier Collaborative Music Offering To The Agency's Creative And Production Partners

DLMDD Launches New Music Production Division For The Global Creative And Production Community

DLMDD, the sonic branding agency, has today launched a new specialist production division, DLMDD Productions, to cater for multi-disciplinary music production projects across the advertising, media and the film landscape. As well as realising and bringing to life the agency’s sonic branding initiatives for clients including Amazon, Co-op, Babbel and NBC Universal, DLMDD Productions will […]

Air Wick Launches Its New Responsibly Sourced Botanica Range In Nature-Inspired Debut Campaign From Havas London

Air Wick Launches Its New Responsibly Sourced Botanica Range In Nature-Inspired Debut Campaign From Havas London

Air Wick, one of the world’s best-selling air care brands, has unveiled a new marketing campaign to support the launch of BOTANICA – its new naturally scented, eco-friendly range. Bringing the essence of Mother Nature into the home, BOTANICA is the brand’s first home fragrance line that is intentionally crafted with fewer and a higher […]

To Inspire Meaningful Change, New Campaign Re-labels Items As “Not A Gun” To Shed Light On Unconscious Bias Against Black People

Courageous Conversation Global Foundation Encourages Police Officers to Partner in Designing and Engaging in De-escalation-of-Force Training through New Campaign

To Inspire Meaningful Change, New Campaign Re-labels Items As “Not A Gun” To Shed Light On Unconscious Bias Against Black People

Black people are three times more likely than white people to be killed by police and 50 percent more likely to be unarmed when killed (mappingpoliceviolence.org). To raise awareness of this issue and to offer a solution, Courageous Conversation Global Foundation (CCGF), the award-winning protocol for effectively engaging, sustaining and deepening interracial dialogue, will launch […]

Deutsche Telekom’s “Connected Underwear”

Deutsche Telekom’s “Connected Underwear”

To celebrate the launch of Deutsche Telekom’s “Connected Underwear” across Europe this Valentine’s Day, Saatchi & Saatchi’s reception was turned into a phone-free love zone. Alongside mannequins wearing the phone-blocking smart pants was a flower wall, a magenta bed, branded condoms as well as ‘chastity belt’ phone covers – encouraging everyone to make love, not […]

Dynamic DOOH delivers a 48% higher success rate, so why are only 8% of campaigns using it?

Written for MarComm News by Neil McKenney, newly appointed CCO of DOOH.com

Dynamic DOOH delivers a 48% higher success rate, so why are only 8% of campaigns using it?

In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sites.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have […]

“Goodbye Stereotypes. Hello Zerotypes”

Zalando Waves Goodbye to Outdated Stereotypes

“Goodbye Stereotypes. Hello Zerotypes”

For its latest campaign, Zalando tackles one of the big obstacles to diversity and freedom; stereotypes. The work sets out to say goodbye to outdated stereotypes and make them a thing of the past. In turn, it welcomes us to a richer world of freedom and coins the new term Zerotypes.   Brought to life […]

Kapten Launches New UK And France Campaign

Kapten Launches New UK And France Campaign

Recipe has created their first work for ride-hailing app Kapten since winning the account in January. The integrated campaign for France and the UK, ‘Buttocks’, encourages audiences to make a stand while comfortably sitting down. The 30” film features a range of passengers proudly declaring why they’ve decided to ‘vote with their buttocks’ and take […]

“Mai Troppo”

Integrated Campaign from Anomaly for Bvlgari

“Mai Troppo”

If you love it, it’s MAI TROPPO. If you enjoy it, it’s MAI TROPPO. If it makes you feel good, it’s MAI TROPPO. MAI TROPPO, in English, Never Too Much. Anomaly releases its new global campaign for the iconic luxury brand, Bvlgari that transcends beyond their traditional platforms and into experiential and in-store. The campaign […]