The person behind the product: The growing retail power of influencers

The person behind the product: The growing retail power of influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product.  Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading […]

Santander Presents ‘FIEELD’, The Device That Allows Blind People to Feel Football

• The Bank is continuing with its activities to vindicate football’s capacity to transform people’s lives. • The campaign has been carried out by creative agency Havas Spain together with NOW, the group’s innovation and technology unit responsible for development of the Fieeld device. • The protagonists of the campaign were recognised by FIFA for their exemplary passion for football.

Santander Presents ‘FIEELD’, The Device That Allows Blind People to Feel Football

Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before.  This is the latest development under Santander’s ‘Football Can’ campaign created by the creative agency Havas Spain, whereby the Bank brings fans “the […]

TripAdvisor Launches its First Self-Service Advertising Platform

New TripAdvisor Media Manager helps small and medium businesses reach a global audience

TripAdvisor Launches its First Self-Service Advertising Platform

TripAdvisor, the world’s largest travel platform, today launched TripAdvisor Media Manager – a self-service platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach […]

Serviceplan Spain and Amstel Collaborate with Artists And Illustrators To Create XÈ QUIN BARRI! Campaign for Amstel

Design and illustration is the key to Amstel’s campaign honouring the neighborhoods of Valencia

Serviceplan Spain and Amstel Collaborate with Artists And Illustrators To Create XÈ QUIN BARRI! Campaign for Amstel

Amstel and Serviceplan Spain have commissioned contemporary Spanish artists and designers to create unique labels for the Valencian beer. A total of 6 million bottles with the specially designed artist labels were distributed throughout the region. The campaign title, “Xè quin barri!” (“Wow, what a place!”) alludes to one of the most characteristic Valencia sayings which can […]

Starcom Appoints Dan Plant to Executive Head of Strategy

Starcom Appoints Dan Plant to Executive Head of Strategy

Starcom, the human experience company, announced today that it has appointed a new executive head of strategy, Dan Plant. Reporting directly into Mark Howley, the agency CEO, Plant will be responsible for developing Starcom’s overall strategic product and driving Starcom’s business proposition in the UK. He will also have a focus on attracting and continuing […]

Boden festive campaign celebrates UK hospital staff as the real stars of Christmas

Boden festive campaign celebrates UK hospital staff as the real stars of Christmas

Boden celebrate the real stars of Christmas with video featuring UK healthcare workers The fashion brand surprise a group of doctors, nurses and hospital staff – who often miss out on Christmas and New Year’s celebrations – with a festive fashion makeover and Christmas party The creative continues Boden’s mission to ‘Wear The Joy, Share […]