MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

 Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new ‘MINI means Power’ campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local […]

WPP CEO Sir Martin Sorrell Steps Down

WPP CEO Sir Martin Sorrell Steps Down

Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott, WPP Corporate Development Director and Chief Operating Officer, Europe, have […]

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]

RhythmOne Announces Key Appointments in the UK Post Acquisition

RhythmOne Announces Key Appointments in the UK Post Acquisition

Global advertising technology company RhythmOne has announced two new appointments in the UK: Ajay Daved, in the role of Programmatic Director, and Jenny Thomson, in the role of Client Service and Operations Director at RhythmOne.These high-level hires take place in the wake of two significant acquisitions in the form of YuMe, Inc. in February 2018 […]

SlimFast UK and HeyHuman launch new ‘Works for Me’ TV campaign with Alexandra Burke

SlimFast UK and HeyHuman launch new ‘Works for Me’ TV campaign with Alexandra Burke

SlimFast UK continues its partnership with former X Factor winner and celebrity brand ambassador, Alexandra Burke to front the launch of its latest TV ad campaign, ‘Works for Me’. Created by integrated marketing agency, HeyHuman, the campaign aims to drive brand awareness of the two new SlimFast’s Advanced Vitality ready-to-drink shakes amongst other core products […]

Dayuse.com reveals its new brand campaign by Orès Group

Dayuse.com reveals its new brand campaign by Orès Group

Dayuse.com, a premier solution for daytime hotel reservations worldwide, is launching its new brand campaign, the “Dayuse Effect”. Designed, produced, and directed by communications agency Orès Group, the same agency responsible for the brand’s first TV campaign in 2016, this new appearance will focus on benefits for consumers and on the advantages of daytime hotel […]