HSBC uses a sleepwalker to advertise Apple Pay in Dubai

HSBC uses a sleepwalker to advertise Apple Pay in Dubai

In recent years, Dubai has been making tremendous efforts to become a digitally equipped city – Smart City. With its goal to become paperless for all transactions by 2020, mobile wallet is gaining significant traction to enable more convenience and a secure way to pay. HSBC, one of the most competitive banks in the region, […]

PayPal’s new campaign by Buzzman says don’t live in fear of giving the wrong gift

PayPal’s new campaign by Buzzman says don’t live in fear of giving the wrong gift

 From November 22, PayPal saves those offering inappropriate Christmas gifts through a European and multimedia brand campaign developed by Buzzman. The holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy! Through a vignette film, PayPal talks to those for whom […]

ROTHCO and Soar Show Teenagers It’s More Than ‘Just a Phase’

ROTHCO and Soar Show Teenagers It’s More Than ‘Just a Phase’

 Creative agency, ROTHCO, and independent national youth outreach movement, Soar, launched a moving two-minute short film ‘It’s Just a Phase’, which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s P.O.B, the film challenges us to put ourselves back in the shoes of a […]

DDFH&B’s campaign for the Marie Keating Foundation hides an important message

DDFH&B’s campaign for the Marie Keating Foundation hides an important message

The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you […]

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

Neuroscience research released demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home […]

Ogilvy Bangalore creates new film for Titan #TickTalk with Masaba Gupta

Ogilvy Bangalore creates new film for Titan #TickTalk with Masaba Gupta

 Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman. Conceptualised by Ogilvy Bangalore, the film is […]

Ogilvy Mumbai creates a new “Khushiyon ke chand pal” campaign for Fevikwik

Ogilvy Mumbai creates a new “Khushiyon ke chand pal” campaign for Fevikwik

Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new campaign titled ‘Khushiyon ke chand pal’.  The humorous 20-second spots depict a woman being unexpectedly appreciated by her loved ones for repairing different things in the household. The campaign, conceived by Ogilvy Mumbai through a series of films with Fevikwik sense of humour, […]

Westfield Unveils “New New Mall” Holiday Campaign via Pitch

Westfield Unveils “New New Mall” Holiday Campaign via Pitch

Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services. This campaign supports Westfield’s recent evolution of their marketing strategy […]