New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]

Three-Quarters of Women Say they are Stereotyped in Adverts

Three-Quarters of Women Say they are Stereotyped in Adverts

A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]

GoCompare Channels Quintessentially British Spirit in New TVC

GoCompare Channels Quintessentially British Spirit in New TVC

It’s onwards and upwards for moustachioed singing icon, Gio Compario, as he returns for GoCompare’s most ambitious advert to date. The new TVC, ‘Onwards and Upwards’, sees one of the most recognisable characters on British television embark on an epic journey across the nation to share GoCompare’s ‘independent, free, and fair’ offering. Crowds wave as […]

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]

Volvo UK and Valenstein & Fatt win Channel 4’s £1 million Diversity in Advertising Award

Volvo UK and Valenstein & Fatt win Channel 4’s £1 million Diversity in Advertising Award

Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave; Bose and Valenstein & Fatt; […]

The Gate London Records Radio Ad on World’s Biggest Slide for Chiltern Railways

The Gate London Records Radio Ad on World’s Biggest Slide for Chiltern Railways

Full service advertising agency, The Gate London, part of MSQ Partners, launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a voice-over […]

TLC India and The Glitch reveal ‘Why Women Can’t Be Funny’

TLC India and The Glitch reveal ‘Why Women Can’t Be Funny’

TLC, India’s lifestyle channel, is launching India’s first-ever female stand up comedy show “Queens of Comedy“. Conceptualised by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch […]

Young & Laramore launch first ad campaign for Trane

Young & Laramore launch first ad campaign for Trane

Independent creative agency Young & Laramore have launched their first ad campaign for Trane, an Ingersoll Rand residential heating and air conditioning brand, since winning the account in December 2016. Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, […]

Heineken’s New Campaign Proves F1 is #MoreThanARace

Heineken’s New Campaign Proves F1 is #MoreThanARace

Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]