Philips Avent launches new brand positioning in North America, Share the Care, leveraging the Daylight Saving time change to share a powerful message about supporting mothers

Philips Avent launches new brand positioning in North America, Share the Care, leveraging the Daylight Saving time change to share a powerful message about supporting mothers

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, launches the new #ShareTheCare brand positioning and movement for Philips Avent, calling on families, friends, and communities to help moms and all new parents share the care, so they can prioritize their well-being and self-care to provide the best care for baby. The […]

SWAPFIETS LAUNCHES ‘WORRY-FREE BIKING’ IN LATEST GLOBAL CAMPAIGN

SWAPFIETS LAUNCHES ‘WORRY-FREE BIKING’ IN LATEST GLOBAL CAMPAIGN

Dutch bike subscription brand Swapfiets has wheeled out its brand new global marketing campaign, targeting digital natives across key European cities including London, as it aims to introduce both experienced and novice cyclists to the world of ‘worry-free biking’. The digital campaign spotlights Swapfiets’ key “worry-free biking” messaging and embraces a quirky sense of humour perfect for the UK market. […]

Dubliners invited to celebrate St. Patrick’s Day in the ‘Other Dublin’ Cornett created tourism campaign launches in Dublin, Ireland 

Dubliners invited to celebrate St. Patrick’s Day in the ‘Other Dublin’ Cornett created tourism campaign launches in Dublin, Ireland 

Dublin is a city known for its beautiful outdoor sites, quirky public art, and the largest three day Irish festival in the world.  No, not that Dublin. The other Dublin. To attract visitors from Dublin, Ireland to the city in Ohio, Visit Dublin Ohio is extending an especially warm invitation across the pond in the […]

Grassroots Footballers Play Leading Role in Amazon’s New Pan-European UEFA Women’s Football Brand Campaign

Grassroots Footballers Play Leading Role in Amazon’s New Pan-European UEFA Women’s Football Brand Campaign

‘The Grit’ is the advert debut from BAFTA nominated director Molly Manning Walker and is a celebration of confidence, spirit and sheer quality in the women’s game today, featuring real football players The advert kicks off Amazon’s integrated brand campaign and will run across Broadcast TV, Video On Demand, Cinema, Online Video, Social and Out […]

Commuters journey underground in innocent’s new soil health campaign

Commuters journey underground in innocent’s new soil health campaign

innocent Drinks, Europe’s leading healthy drinks company, is taking commuters on a journey deep into the earth in a new immersive campaign to raise awareness of the importance of healthy soil. Digital advertising formats immerse passengers at three major Elizabeth line stations in an alternative “underground” environment that highlights the important part soil health plays […]

Little Hands of Stone Takes Unconventional Approach To New Seattle Children’s Teen Suicide Campaign

Little Hands of Stone Takes Unconventional Approach To New Seattle Children’s Teen Suicide Campaign

Informal PowerPoint Presentation Conceit Coupled With An Authentic Teen Voice Resonate With Parents The numbers aren’t pretty. Suicide is the second leading cause of death among teens, and yet 3-in-4 parents are unaware that their kids are having suicidal thoughts. Research shows one difference-maker is parents simply asking their kids: “Are you thinking about suicide?” […]

John Lewis and Saatchi & Saatchi launch campaign inviting women-led businesses to collaborate

John Lewis and Saatchi & Saatchi launch campaign inviting women-led businesses to collaborate

Ahead of International Women’s Day (8th March), John Lewis and creative partners Saatchi & Saatchi have unveiled new work to mark the launch of John Lewis & Sisters, the retailers’ new platform inviting makers, designers, producers and women-led brands to have their products stocked for Christmas. To celebrate, John Lewis & Partners has this week […]

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

The agency’s work for Pinterest, backed by Lumen lab tests and supported by SeenThis Technology, drove significant brand uplifts whilst minimising carbon emissions Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign drove 1.7x […]

OLIVER partners with young Londoners on youth-led #NoPicNoVote campaign, ensuring young voters don’t miss their chance to vote in the London Elections on 2 May.

OLIVER partners with young Londoners on youth-led #NoPicNoVote campaign, ensuring young voters don’t miss their chance to vote in the London Elections on 2 May.

Driven by a group of young Londoners, the in-housing specialist agency OLIVER has co-created a pan-London OOH campaign – supported by JCDecaux Community Channel – to ensure younger voters are aware of the need to bring voter ID when voting in the London Elections on 2 May 2024. Young Londoners identified the need for a […]

Peachaus Women Get Naked

Peachaus Women Get Naked

How fashion brand empowers women to step into their comfort zone with brand campaign ‘Naked Talks’ by DUDE London Peachaus, a recently launched sustainable and ethical lifestyle brand, has unveiled its latest collection with a unique and powerful social and digital brand campaign film. ‘Naked Talks’ features a group of women who experience nerves around public […]