Cossette produces short film for financial disruptor KOHO

Cossette produces short film for financial disruptor KOHO

 On Friday the 13th, KOHO debuted a 13 minute short film titled Dream Thieves – produced by Cossette and directed by internationally renowned auteur Fleur Fortuné and DOP Matias Boucard – to an exclusive audience at Toronto’s Fringe Fest. What makes this piece unique is that it disrupts the traditional advertising model by exploring […]

PVH Corp. announces first-of-its kind partnership with UFC and unveils new campaign

PVH Corp. announces first-of-its kind partnership with UFC and unveils new campaign

 PVH Corp. announced a new campaign for its Van Heusen brand, which includes a partnership with UFC, the world’s premier mixed martial arts organisation. The partnership, which begins July 31, establishes Van Heusen as UFC’s first-ever “Official Men’s Dress Furnishings Provider,” bringing its innovative and flexible menswear choices to the brand’s worldwide fan base. To […]

Creative agency isobel engineers new brand identity and campaign for baby travel brand, Micralite

Creative agency isobel engineers new brand identity and campaign for baby travel brand, Micralite

Micralite is relaunching its brand to the parenting market with a fresh proposition and campaign by creative agency isobel. Developed by two fathers and engineers over 20 years ago to let parents get out there with minimum fuss, Micralite created the first truly hybrid stroller combining the benefits of larger off-road strollers with compact smaller […]

Godrej protekt’s social experiment urges parents to let their kids enjoy the monsoons

Godrej protekt’s social experiment urges parents to let their kids enjoy the monsoons

 Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Ltd., launched a new campaign featuring a social experiment that attempts to convince parents to not take away the joy of monsoons from their kids. And while children enjoy the monsoons, Godrej protekt handwashes vouches to keep them safe. The brand has […]

Cheetham Bell paint with liquid graphene to launch Inov-8’s revolutionary G-SERIES shoes

Cheetham Bell paint with liquid graphene to launch Inov-8’s revolutionary G-SERIES shoes

Manchester-based advertising agency Cheetham Bell has launched a new campaign to promote the world’s first running shoes made with graphene. The G-SERIES footwear range, which has been created by sportswear brand Inov-8 in partnership with the University of Manchester, is the first of its kind to feature graphene – the thinnest material on earth that […]

Media Agency Group promotes ‘Never Fully Dressed’ brand to Love Island audiences

Media Agency Group promotes ‘Never Fully Dressed’ brand to Love Island audiences

 Sassy female fashion brand ‘Never fully Dressed’, has launched its first national TV advertising campaign with Media Agency Group (MAG) to promote its styling of fabulous prints and diverse customers, capitalising on ITV2’s Love Island and Love Island ‘On Demand’ advertisement placements, to promote its range of chic clothing. Never Fully Dressed (NFD), is […]

Sky Sports Cricket features first ever Hindi language promotion to highlight upcoming England v India Test match

Sky Sports Cricket features first ever Hindi language promotion to highlight upcoming England v India Test match

Sky Sports Cricket is to broadcast its first ever dual Hindi and English language promotion ahead of the upcoming England v India Test series. The campaign launches July 28 in advance of the first game of the five match series. The promotion has been created in-house by Sky and will be delivered via AdSmart to a […]

Dentsu Aegis Network India’s Ashish Bhasin elected President of AAAI

Dentsu Aegis Network India’s Ashish Bhasin elected President of AAAI

Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network Media India Pvt Ltd has been elected as the President of Advertising Agencies Association of India (AAAI) for the year 2018-2019 at its Annual General Body Meeting held on July 26. Anupriya Acharya, CEO, Publicis Media India, was elected Vice-President of the Association. Other members […]

Dodge Encourages Sticking to the Streets During Shark Week

Dodge Encourages Sticking to the Streets During Shark Week

 American automotive manufacturer Dodge, launched tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets. Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy […]

Earth’s Best Unveils New “Organic Looks Like This” Campaign by Burns Group

Earth’s Best Unveils New “Organic Looks Like This” Campaign by Burns Group

 Organic baby food brand Earth’s Best, have launched their first major integrated campaign, created in partnership with Burns Group. The new campaign, “Organic Looks Like This” asserts Earth’s Best’s leadership in organic baby food. Earth’s Best was the first branded organic baby food, and for over 30 years has been dedicated to making quality […]