“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the new strong” reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe. The agency won the client after a pitch earlier in 2017 and now proudly presents its first campaign for the luxury brand. The campaign consists of three stunning visuals, set to a Parisian backdrop […]

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals its new brand platform, created with Buzzman, by launching a national multimedia campaign in France. The campaign establishes the brand’s new communication landscape and its new signature: “Boursorama Bank: the bank that everyone wants to recommend.” “Have you ever recommended an average restaurant? Or an average movie? Or an average bank? No. […]

METRO announces the annual “Own Business Day” via Serviceplan

METRO announces the annual “Own Business Day” via Serviceplan

The second Tuesday of October is a special day when METRO calls to pay tribute to its customers and to celebrate dedicated business owners. Own Business Day features business owners’ special offers and promotions, which they upload for customers to find on the online platform. Through Own Business Day METRO champions Independent businesses by celebrating […]

Asda Reboots Halloween with an 80’s Music Vibe

Asda Reboots Halloween with an 80’s Music Vibe

Launched on October 7 and running until October 31st, Asda has revealed its latest Halloween TV ad featuring the 80’s hit ‘Word Up’ from Cameo. The campaign, created by Saatchi & Saatchi London, is developed from insight that Halloween is increasingly becoming an event that is anticipated and enjoyed by multi- generations. It’s an exciting […]

TMW Unlimited creates digital campaign #CaseForChange for the GSMA

TMW Unlimited creates digital campaign #CaseForChange for the GSMA

TMW Unlimited has created a new digital campaign for the GSMA, the global body that represents mobile operators, to show how the power of mobile connectivity makes a difference in people’s lives around the world. In 2015, the UN set out 17 Sustainable Development Goals (SDGs), an ambitious agenda to eradicate poverty, fight inequality and […]

Bosch brings Autocook recipes to life with its first Facebook Canvas campaign

Bosch brings Autocook recipes to life with its first Facebook Canvas campaign

Bosch Home Appliances is rolling out a tasty new Facebook Canvas campaign in September to launch its AutoCook Multicooker. The campaign uses all the functionality of Facebook Canvas to showcase the simplicity and huge versatility of the new Bosch product proving that’s it’s the must-have kitchen appliance that makes short work of the recipes we […]