Burberry partners with DreamWorks for interactive OOH campaign

Burberry partners with DreamWorks for interactive OOH campaign

Burberry has teamed up with DreamWorks Animation to create an interactive campaign on the Curve screen in Piccadilly Circus, London. Using 3D technology by Nova, the campaign features computer-generated versions of its heritage scarf that users will be able to personalise and play with. Up to five particpants at a time will be able to […]

Karmarama develops new campaign for Cancer Research UK’s Dryathlon 2016

Karmarama develops new campaign for Cancer Research UK’s Dryathlon 2016

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/12/Dryathlon-2016-commercial.mp4[/KGVID] It’s that time of year again when Cancer Research UK challenges social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016 sees a fab new advertising campaign created by Karmarama, which will appear across TV, radio, digital and social media. A specially written […]

Beautiful Scrabble ad by LOLA spells out the magic in Christmas

Beautiful Scrabble ad by LOLA spells out the magic in Christmas

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/12/scrabble.mp4[/KGVID] Scrabble debuts a heartwarming story just in time for the holidays to remind us that there’s magic in Christmas, and in words. The spot tells the story of a father who finds an abused and abandoned dog and decides to bring him home. Without realizing it, this new addition to the family […]

Harley-Davidson builds a custom badass trike in a new social campaign by 303Lowe Sydney

Harley-Davidson builds a custom badass trike in a new social campaign by 303Lowe Sydney

#NiceToBeNaughty Posted by Harley-Davidson Australia on Sunday, 6 December 2015 Harley-Davidson is known for its beautiful custom motorcycles and the hardcore, rebellious nature of its riders. This Christmas, Harley and 303Lowe Sydney have taken customisation to a whole new level by pimping out a tricycle with graphite paintwork, high rise handlebars, seriously fat wheels and […]

Peugeot claims UK first with vibrating mobile ads

Peugeot claims UK first with vibrating mobile ads

Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving. Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A […]

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film – titled ‘Super Sweet Dream’ – centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere. […]

Jet Airways brings Cheil India on board

Jet Airways brings Cheil India on board

Cheil India announced its appointment as Digital Agency on Record for Jet Airways. As Jet Airways’ Digital Agency, Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development. Commenting on the win, Gaurang Shetty, Sr. VP, Commercial, Jet Airways said: “Digital and social media led […]

Adyoulike partners with ad2one spreading native to Australia & New Zealand

Adyoulike partners with ad2one spreading native to Australia & New Zealand

Native advertising platform Adyoulike has expanded its reach into Australia, partnering with Australia’s largest independent premium digital sales house, ad2one. The new partnership gives ad2one access to Adyoulike’s in-feed native ad platform to enhance its own native advertising offering, to be known as “ad2one Native”, and will be powered by Adyoulike across Australia and New […]

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