Publicis Worldwide Hong Kong brings Marriott Hotels mobile request functions to life for guests

Publicis Worldwide Hong Kong brings Marriott Hotels mobile request functions to life for guests

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/12/Master_Wedding_Eng-A1.mp4[/KGVID] Publicis Worldwide Hong Kong has launched a new campaign for Marriott Hotels that highlights a new level of customer service for digital savvy Millennials across Asia Pacific. The new campaign falls under Marriott Hotels’ brand promise, “Travel Brilliantly.” The Publicis Worldwide work introduces a new chat function to Marriott’s Mobile App that […]

Top FIFA sponsors pen open letter to executive committee

Top FIFA sponsors pen open letter to executive committee

Fifa sponsors Coca-Cola, AB InBev, Adidas, McDonald’s and Visa have grouped together to write an open letter to the tournament’s executive committee urging them to “embrace positive changes” ahead of today’s crucial reform meeting. The companies, which reportedly pay in the region of $100m for each four-year World Cup period, said that they want to emphasise the “values […]

Consumers asked to support ‘Farmer Christmas’ with launch of Arla’s White Wednesdays Campaign

Consumers asked to support ‘Farmer Christmas’ with launch of Arla’s White Wednesdays Campaign

Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four […]

The Co-Operative Food Launches Its Christmas Campaign

The Co-Operative Food Launches Its Christmas Campaign

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/12/CoOp-Festive_60sec_ICE_MPEG_4.mp4[/KGVID] The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing […]

MANFLU pick Matta to launch outdoor creative

MANFLU pick Matta to launch outdoor creative

MANFLU, the company for Men that Matter, are set to introduce their first outdoor Above the Line campaign. The activity, created and delivered by sports and health creative agency, Matta, will encourage that where there’s a ‘Man Down’, then MANFLU are on-hand to help you ‘Man Up’. Amplified on social media via the designated #ManDown […]

GroupM predicts strong 2016 UK ad spending, outpacing UK GDP growth for 5th consecutive year

GroupM predicts strong 2016 UK ad spending, outpacing UK GDP growth for 5th consecutive year

U.K. advertising spending in 2015 is anticipated to grow by seven percent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven percent), pushing total U.K. advertising investment above £17bn. The new GroupM forecast released raises the prior 2015 estimate by one point (six to […]