ITV announces Britain’s Got Talent partnership with The National Lottery

ITV announces Britain’s Got Talent partnership with The National Lottery

ITV Commercial, FremantleMedia UK and Syco Entertainment announced they have signed a wide-ranging sponsorship deal with UK National Lottery operator, Camelot, for the forthcoming tenth series of hit show, Britain’s Got Talent. The partnership, which was negotiated and will be managed by Vizeum and The Story Lab, sees Britain’s Got Talent and The National Lottery’s […]

Saatchi LA employs one daredevil amateur and three professional climbers to scale Toyota’s billboard

Saatchi LA employs one daredevil amateur and three professional climbers to scale Toyota’s billboard

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/Saatchi-LA-Toyota-OOH.mp4[/KGVID] A first-ever for the ad capital of the world, Saatchi LA and Toyota are about to thrill audiences with their out-of-home live-action billboard in New York’s iconic Times Square. The live-action billboard highlights RAV4 Hybrid’s “How Far Will You Take It” theme, which aims to ignite the audiences’ passion for adventure. The […]

Google’s Craig Morgan Named Advertising and Innovations Jury Chair At The FAB Awards

Google’s Craig Morgan Named Advertising and Innovations Jury Chair At The FAB Awards

The International Food and Beverage Creative Excellence Awards are pleased to announce that Google UK Ltd’s Craig Morgan will be the Advertising and Innovations Jury Chair for the 18th edition of The FAB Awards. Craig leads the CPG/FMCG practice at Google UK, working with some of their largest client and agency partners on both UK and Global initiatives for […]

Domino’s Launches the Latest Greatness Campaign Created by Iris

Domino’s Launches the Latest Greatness Campaign Created by Iris

Domino’s is all about Greatness, and now the UK’s favourite pizza brand is getting even closer to how its pizzas made people feel, with a new campaign from iris that shines a light on the great, mouth-boggling taste of a Domino’s pizza. The integrated campaign, born out social research, rides the wave of the nations fascination […]

Visa Europe focuses on Rio 2016 with ‘Heart of the Olympian’ drive

Visa Europe focuses on Rio 2016 with ‘Heart of the Olympian’ drive

Visa has hit home its partnership with the Olympics with a new campaign called Heart of the Olympian. Looking to drive awareness of Visa’s sponsorship and generate excitement ahead of the greatest sporting event on earth, the video focuses on the metaphorical and literal heart strength required to take gold. The film, directed by Juan […]

Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/DOUBLE-FINAL.mp4[/KGVID] Nivea Men has launched a comical new global ad for Nivea Men Crème exploring what a man would do if he met his double – a person who is exactly like him, but just a little better at everything. The online and social media campaign, created by Stack, is inspired by the […]

Latinos Admit to Being ‘Murderers,’ ‘Traffickers’ and ‘Thieves’ in Anti-Trump Ad

Latinos Admit to Being ‘Murderers,’ ‘Traffickers’ and ‘Thieves’ in Anti-Trump Ad

The CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles) Action fund has turned candidate for the Republican nomination for President of the United States, Donald Trump’s statements about Latinos against him in a new spot. The ad features various Latinos “owning up” to the characterizations Mr. Trump had made of them as dealers, killers, murderers, attackers, traffickers and […]

McDonalds team with Hasbro to launch Monopoly Prize Choice

McDonalds team with Hasbro to launch Monopoly Prize Choice

To celebrate the 11th anniversary of the McDonald’s and Hasbro partnership, 2016’s Monopoly Prize Choice players will have the chance to win over 55 million prizes, the largest pool of prizes McDonald’s has ever offered. McDonald’s Monopoly prizes will include millions of food and non-food prizes, with choice at the heart of every win. For example, […]

M&S launches ‘Adventures in which came first?’ campaign for Easter

M&S launches ‘Adventures in which came first?’ campaign for Easter

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/M_S_EASTER_40_SEC_01-21_12h39-720p_HD_MPEG_4.mp4[/KGVID] M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the […]