mcgarrybowen London Steps Up for Amazingly Choreographed Honda Ad

mcgarrybowen London Steps Up for Amazingly Choreographed Honda Ad

In a beautiful display of step-by-step precision, Honda’s latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, “Stepping,” created by mcgarrybowen London for Honda Europe, stars 60 precision walkers—think marching band without instruments—toppling out of the small SUV, onto the floor of London’s Wembley Arena and into a detailed […]

Winston Wolf Saves The Day Again in New Direct Line Spot

Winston Wolf Saves The Day Again in New Direct Line Spot

September 4 saw Direct Line launch the next stage in its campaign, with its guaranteed hire car proposition that keeps drivers moving. The reason behind making an insurance claim can be stressful enough, without having to worry whether your insurer will provide a guaranteed replacement car at all. With a hire car from Direct Line, […]

Beer Brand Warsteiner Lifts a Toast to Lufthansa’s 60th Anniversary

Beer Brand Warsteiner Lifts a Toast to Lufthansa’s 60th Anniversary

As a premium beer brand, what do you give your aviation partner for their 60th anniversary? Lufthansa’s official beer partner, Warsteiner opted for something infinitely more memorable than your predictable diamonds. Wanting to guarantee an anniversary-worthy experience, Warsteiner called on its trusted international advertising agency, Amsterdam Worldwide, whose most recent Hertha BSC campaign for Warsteiner […]

Adidas taps Instagram stars for female-focused ‘Energy Running’ campaign

Adidas taps Instagram stars for female-focused ‘Energy Running’ campaign

Adidas is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive. “Energy Running is about more than lacing up and logging miles,” said Adrian Leek, general manager of Adidas Running. “It’s a sport-driven social movement that’s just as […]

UFC Champion Ronda Rousey Brings a Knockout Breakfast to New Carl’s Jr. Ad

UFC Champion Ronda Rousey Brings a Knockout Breakfast to New Carl’s Jr. Ad

The latest spot from Carl’s Jr. and 72andSunny titled “Winning Combination,” finally answers the question, what’s the official breakfast of champions? The agency tapped UFC Champion Ronda Rousey to introduce the all-new Cinnamon Swirl French Toast Breakfast Sandwich, a knockout meal featuring breakfast favorites eggs and meat, sandwiched between two sweet, delicious Cinnamon Swirl French […]

Premier Inn Unveils New £25 Million TV Campaign with Lenny Henry

Premier Inn Unveils New £25 Million TV Campaign with Lenny Henry

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/09/60_CUT_45_V016.mp4[/KGVID] Premier Inn has revealed a £25 million multi-channel advertising campaign – kicking off with a new ad creative which sees Lenny Henry feature in his seventh advert for the UK’s most loved hotel chain and showcases new material from Katie Melua. This comes in addition to the £140 million planned investment across […]

Keith Lemon rubs up Miami locals the wrong way in new Carphone Warehouse ad

Keith Lemon rubs up Miami locals the wrong way in new Carphone Warehouse ad

Carphone Warehouse’s latest advertising campaign follows comedian, Keith Lemon, as he travels the globe in documentary style parody to highlight the issues people face when they’re not on the right mobile phone deal. The campaign consists of three 60-second films covering Lemon- whose real name is Leigh Francis- on his “Super Mega Personalised Quest Fing” […]

British Heart Foundation campaign emulates the heartbreak of loss

British Heart Foundation campaign emulates the heartbreak of loss

The British Heart Foundation has hammered home the sudden cruelty of heart disease in an emotive multi-channel campaign by DLKW Lowe. Called ‘Heart disease is heartless’, the campaign centres on a TV and cinema ad which shows a young boy about to lose his father to heart disease. Carolan Davidge, director of marketing and engagement […]

TBWA Announces Merger of Operations in Canada

TBWA Announces Merger of Operations in Canada

TBWA Worldwide announced today that it has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA, effective immediately. The Juniper Park partnership team of CEO Jill Nykoliation and Chief Creative Officers Terry Drummond, Alan Madill and Barry Quinn will lead the office, reporting to TBWA Worldwide President and CEO […]